The Principal's Lecture at Mander Portman Woodward, 8th November 2012

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2. SOCIAL MEDIA: WTF?
FRIEND FOE
A person whom one loves and trusts A person whom one hates and is suspicious of
A person with whom one is allied in a A person who opposes the interests of
struggle or cause; a comrade another; an enemy
An ally or a supporter An antagonist or adversary
Helpful, Valuable Hostile, Useless
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3. EXCESS & DEFICIENCY
Lust The want to be desired or popular.
Greed Craving for constant social media
attention and fame at all costs.
Gluttony FOMO (Fear of Missing Out) = TMI (Too
Much Information. Guilty of Overshare.
Sloth Let me google that for you.
Ability to perform a nominal activity that
involves little work or thought to
accomplish.
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4. MALICIOUSNESS
Envy Jealousy of others’ status, position and
accomplishments. We select highpoints
of our lives while cloaking
the less desirable.
Pride Showing off how awesome we are. Can
be mistaken for arrogance + self-importance
Wrath Rants about brands, products and
people we know, showing our impatience
and anger.
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5. SEVEN SOCIAL SINS
#FML
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6. Gluttony • What did you have for breakfast?
• Foursquare
• Instagram Food Porn
• Skittles
• M&Ms
• Foodily
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7. LET THEM EAT CAKE
A
B
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8. Greed • Free & Cheap?
• Social Media Industrial Complex
• Stat Wars
• George Lucas & Disney
• Gross Behaviour
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9. TWITTER BACKFIRE | Hijacked Hashtags
Kenneth Cole #CAIRO Habitat, 2009
Bing #SupportJapan Toyota, 2012

10. Sloth • Chinese Whispers
• Thought Crime
• Slacktivism
• Couch Potato
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11. ONLY HUMAN
A
C
B
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12. Wrath • Rage Against The Machine
• BlackBerry Riots
• KONY
• Corporate Testicles
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13. HELL HATH NO FURY LIKE A WOMAN SCORNED
A B
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14. Pride • What’s in a name?
• ER, you’re a bit of a TWIT
• Charlie Sheen
• Footballers
• The Olympics
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15. ME, MYSELF and i
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16. Envy • How many followers have you got?
• What’s your Klout score?
• Pinterest
• Mr & Mrs Jones, and Bridget
• Unbaby Me
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17. Lust • Like me!
• Stalk me!
• Going Gaga & Bieber Fever
• *King Special
• Durex
• Short-term gratification, not long-
term relationships
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18. CAN YOU SPELL/SMELL DESPERATE?
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19. THE WAY, THE TRUTH, THE LIFE
#FTW
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20. Hope
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21. Diligence • Revolutions
• Social, Civic, Cultural Duty
• Beware of Images
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22. DOING SOCIAL WORK
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23. Be Cool
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24. Chastity • Kittens & Puppies
• Bodyform
• Dove
• Old Spice
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25. Faith
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26. Charity
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27. PAST, PRESENT, FUTURE
Brave New World
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28. TO BOLDY GO…
‘Engage’ versus ‘Make It So’.
Do, or do not, there is no Jedi.
“Even if the terms of engagement have undergone crucial
alteration, the capitalist ordering of social life has not changed.”
– Raymond Williams, Communications
Sometimes, the old way is the best way.
Revenge of the Humanities.
The unsocial sociability of men.
– Immanuel Kant, Universal History from a Cosmopolitan Point of View

29. @eevilmidget
Thank You Kindly.
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