Design Session vol. 2 - Form ‹ Function ‹ Idea


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Design is in Session is a monthly internal initiative to share insight and knowledge on a variety of design topics, while bringing together our offices and various groups. Topics include web typography, responsive design and best practices for showcasing projects, as well as philosophical topics such as deconstruction and rhizomatic theory. Sessions are led by members of our design group, and periodically feature guest presenters from other departments.

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Design Session vol. 2 - Form ‹ Function ‹ Idea

  1. 1. Form ‹ Function ‹ Idea Design Session vol. 3 presented by Erin Standley July 10, 2012
  2. 2. The two most engagingpowers of an author are tomake new things familiarand familiar things new.—Samuel Johnson
  3. 3. starts with this idea function form
  4. 4. functionform idea
  5. 5. 1. Idea (concept)2. Function (purpose)3. Form (manifestation)
  6. 6. 1. Idea (insight)2. Function (utility)3. Form (desire)
  7. 7. Idea Goldmines! history Accidents • Art • Religion • Computer Glitches • War • Freudian Slips • Politics • Fireworks Malfunctions • Invention • Political Goofs • Typos your mom Complaining • What she reads • What are you complaining about? • What she watches on TV wtf images • What’s your mom complaining about? • Her favorite kitchen gadgets • Her dreams • Humans being humans • Her shoes • Animals being animals
  8. 8. historyWhat was important to other people? Why?(The why probably still applies today.)
  9. 9. He’s Tired.
  10. 10. He was curious. And mad.
  11. 11. He was curious. And mad.
  12. 12. feudalism.(Pyramid Scheme.)((power.))
  13. 13. [insert favorite old timey art]
  14. 14. wtf imagesIf you have a reaction from it, take a moment to thinkabout why. Then use that why for your own nefarious (orvirtuous) purposes.
  15. 15. “trend”
  16. 16. ignorance?point of view?
  17. 17. “Sentiment”
  18. 18. “Sentimental”
  19. 19. so, you get started...
  20. 20. you’ve got nothing.
  21. 21. Is the idea good? what’s your reaction to it?If you like it or laugh at it or hate it, someone else will, too. what’s their reaction to it?If they like it or laugh at it or hate it, someone else will, too. Not all good ideas are exciting. And they don’t always make sense at first. Go with your gut.
  22. 22. If you have a frame ofreference to judge yourwork...then you havenot ventured far enoughinto the unknown.
  23. 23. Reason your instinct.
  24. 24. If you can’t explain it simply,you don’t understand it wellenough.
  25. 25. If you can’t explain it simply,you don’t understand it wellenough. —Albert Einstein
  26. 26. Have the balls to make the call.
  27. 27. The most powerful element inadvertising is the truth.—William Bernbach
  28. 28. People just want to be cool.
  29. 29. We create...experiences.We create experiences that guide and moderate conversationbetween a company and an audience. The interaction betweenthe company and audience is part of what creates the brand.We build brands through creating experiences.products.When we see a problem or a need or want for something, webuild it. These our our products.culture.We both reflect and create the world we live in. This goes forboth brands, the culture-at-large and the culture at Phenomblue.