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Social Media Revolution
Social Media Revolution Social Media – Communications Revolution  Twitter – Pulse of the Internet  Facebook – Identity Red...
Communications Revolution
Twitter – Pulse of the InternetTwitter Asks:                    100 million active users answer                       • 14...
One Big Conversation“Follow” other users to hear what they haveto say    Personalize your stream by following friends,    ...
Levi’s I Spy Twitter Campaign
How Much Does a Tweet Cost?                     Celebrity EndorsementsCelebrities often tweet ads for cashthrough services...
Buyer Beware: Celebrity Endorsement                    Rain Wilson (or Dwight from the                    TV show “The Off...
KennethCole Cairo Fiasco  Kenneth Cole made a joke• about the Cole made a joke   Kenneth riots in Cairo to grab  attention...
Marc Jacobs’ Rogue InternCEO Robert Duffy hired an intern to run his Twitteraccount.Things did not go as planned… “You guy...
Facebook – Identities Redefined    Users Share    • Photos    • Events    • Interests    • News                  800 milli...
IKEA Facebook Photo Promotion
Zappos Interacts with Customers
Aveda’s Sampling App               - Conflict and ResolutionAveda created a contest app onFacebookTechnical difficulties c...
Foursquare – Everywhere Online
Jimmy Choo Treasure HuntJimmy Choo trainerschecked in throughFoursquare at popularlocations across LondonThose who got the...
Neiman Marcus Hides Free Clutches               Neiman Marcus hid clutches in 15 of               their 46 stores         ...
Foursquare GiveawaysSome stores offer small free items toentice visitsMaxie’s Steakhouse in New Yorkoffered free dessert w...
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Social Media - A Bird's Eye View

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As part of my work as a Teaching Assistant for Professor Nelson's Social Media (MCOM - 3010) class, I helped prepare materials for the classes. This presentation is one of my early works showing some good uses of social media to engage with customers.

Professor Nelson changed a few things to help it match her presenting style better, but here is my original presentation before modification.

Published in: Technology, Business
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Social Media - A Bird's Eye View

  1. 1. Social Media Revolution
  2. 2. Social Media Revolution Social Media – Communications Revolution Twitter – Pulse of the Internet Facebook – Identity Redefined Foursquare – Everywhere Online
  3. 3. Communications Revolution
  4. 4. Twitter – Pulse of the InternetTwitter Asks: 100 million active users answer • 140 characters at a time 250 million times a day
  5. 5. One Big Conversation“Follow” other users to hear what they haveto say Personalize your stream by following friends, news sources, and interesting characters Talk directly to others through replies using the “@” symbol Listen, learn, then engage
  6. 6. Levi’s I Spy Twitter Campaign
  7. 7. How Much Does a Tweet Cost? Celebrity EndorsementsCelebrities often tweet ads for cashthrough services such as Ad.lyOld Navy paid Khloe Kardashian$8,000 for one tweetCampusLIVE bought LindseyLohan’s tweet for $3,500Internships.com paid Charlie Sheento promote for his own intern
  8. 8. Buyer Beware: Celebrity Endorsement Rain Wilson (or Dwight from the TV show “The Office”) parodied this growing trend. There are smart ways to endorse a product. Overly commercial or hasty promotions can backfire.
  9. 9. KennethCole Cairo Fiasco Kenneth Cole made a joke• about the Cole made a joke Kenneth riots in Cairo to grab attention riots in Cairo to grab about the attention Followers and users thought it• was poor taste users thought it Followers and was poor taste People lashed out for blatant• baiting lashed out for blatant People baiting
  10. 10. Marc Jacobs’ Rogue InternCEO Robert Duffy hired an intern to run his Twitteraccount.Things did not go as planned… “You guys and gals have no idea how difficult Robert is. I am only an intern. My last day is tomorrow. I wouldnt be tweeting this if not! “Good luck! I pray for you all. If you get the job! Im out of here. See ya! Sont want to be ya! Roberts a tyrant! Seriously! He is tough!”
  11. 11. Facebook – Identities Redefined Users Share • Photos • Events • Interests • News 800 million users Connected worldwide Facebook is becoming the default online identity
  12. 12. IKEA Facebook Photo Promotion
  13. 13. Zappos Interacts with Customers
  14. 14. Aveda’s Sampling App - Conflict and ResolutionAveda created a contest app onFacebookTechnical difficulties caused thecontest to failAveda admitted the mistake and gaveeven more free samplesSales rose by 30%
  15. 15. Foursquare – Everywhere Online
  16. 16. Jimmy Choo Treasure HuntJimmy Choo trainerschecked in throughFoursquare at popularlocations across LondonThose who got there beforethey left received freeshoes of any style and sizeThis kept customers ontheir feet to find a greatpromotion
  17. 17. Neiman Marcus Hides Free Clutches Neiman Marcus hid clutches in 15 of their 46 stores Customers that checked in on Foursquare received hints on where the clutches were hidden First customers that found the clutch got to keep it
  18. 18. Foursquare GiveawaysSome stores offer small free items toentice visitsMaxie’s Steakhouse in New Yorkoffered free dessert with a check-inand an entrée order• Sales rose by 18%Dr. Nathan Bonilla-Warford offeredfree items with Check-ins at hispractice• Novelty raises word of mouth (Has your doctor offered Foursquare rewards?)
  19. 19. Questions? Comments?

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