This is my presentation from the 2013 Ed Social Media Summit in Boston. How 11,000 college bound students use social media in their daily lives and college search.
Uversity Director of Marketing Rebrand and Growth Summary Brandon Croke
A summary of my work at Uversity where I led a company-wide rebrand, lead generation, conferences, and web properties which generated 1/3 of company revenues.
The Role of Social Media in Today's College Student ExperienceLiz Gross, Ph.D.
College students and social media: what’s left to know? Turns out, a lot! As social media has become part of the fabric of our students’ lives, researchers have been examining how it affects their identity development, decision-making, and campus engagement. This fast-paced, potpourri session will review a decade of research about college students and social media, including some not-yet-published findings.
jQuery is a fast, small, and feature-rich JavaScript library. It makes things like HTML document traversal and manipulation, event handling, animation, and Ajax much simpler with an easy-to-use API that works across a multitude of browsers.
jQuery takes a lot of common tasks that require many lines of JavaScript code to accomplish, and wraps them into methods that you can call with a single line of code.
Uversity Director of Marketing Rebrand and Growth Summary Brandon Croke
A summary of my work at Uversity where I led a company-wide rebrand, lead generation, conferences, and web properties which generated 1/3 of company revenues.
The Role of Social Media in Today's College Student ExperienceLiz Gross, Ph.D.
College students and social media: what’s left to know? Turns out, a lot! As social media has become part of the fabric of our students’ lives, researchers have been examining how it affects their identity development, decision-making, and campus engagement. This fast-paced, potpourri session will review a decade of research about college students and social media, including some not-yet-published findings.
jQuery is a fast, small, and feature-rich JavaScript library. It makes things like HTML document traversal and manipulation, event handling, animation, and Ajax much simpler with an easy-to-use API that works across a multitude of browsers.
jQuery takes a lot of common tasks that require many lines of JavaScript code to accomplish, and wraps them into methods that you can call with a single line of code.
its about social media, its impact on our day to day life, for simple study the entire presentation is divided into two aspects i.e positive and negative impacts
A Research Study: College Students, Social Media, and the SelfPaul Brown
( Find out more: http://wp.me/pTIwx-1pT ) The following presentation is from my PhD dissertation proposal hearing. It outlines my study which attempts to inform an understanding of this generation of traditionally aged college students and their relationship with digital and social technologies. Specifically, it aims to understand how college students navigate environments that are saturated by digital and social technologies and how these environments impact students’ psychological sense of self.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
Digitized Student Development, Social Media, and IdentityPaul Brown
Originally presented at the ACPA 2016 International Convention in Montreal, Canada. This presentation provides an overview of my research on college student development in digital/social spaces.
CHSC 431: Community Assessment
This Spring the students of CHSC 431: Community Assessment, a graduate-level core UIC School of Public Health class engaged in a collaborative learning experience with students and faculty at Pedro Albizu Campos Puerto Rican High School to conduct a community health assessment of Humboldt Park. The UIC SPH class of nearly 40 students broke into six groups of students to assess separate health areas identified by PACHS as important - gentrification/sense of belonging; issues of LGBTQ youth, physical activity, nutrition, young women's sexual/reproductive health, and health literacy/diabetes. Each group engaged in a mixed method
assessment modeling the assessment component of the Mobilizing Action through Planning and Partnerships (MAPP) process typically carried out by local health departments. Each group had at least two members engaged in an ongoing community learning experience so as to better discern community perspectives with respect to their health topic. The learning experience ranged from to engaging/facilitating small group learning to facilitating a schoolwide survey to volunteer coaching of a youth sports club. Existing quantitative data on population demographics, health status and health behavior were analyzed in light of qualitative data from key informant interviews, participant observation or focus groups (debriefing groups) gathered from community engaged learning experience characterizing/contextualizing the health topic. Preliminary findings were discussed at Humboldt Park Library 4/21 and 4/28.
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interesting when we asked what they would do if there was an earthquake they listed LINE as their preferred type of communication channel after the phone, email and the internet.
its about social media, its impact on our day to day life, for simple study the entire presentation is divided into two aspects i.e positive and negative impacts
A Research Study: College Students, Social Media, and the SelfPaul Brown
( Find out more: http://wp.me/pTIwx-1pT ) The following presentation is from my PhD dissertation proposal hearing. It outlines my study which attempts to inform an understanding of this generation of traditionally aged college students and their relationship with digital and social technologies. Specifically, it aims to understand how college students navigate environments that are saturated by digital and social technologies and how these environments impact students’ psychological sense of self.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
Digitized Student Development, Social Media, and IdentityPaul Brown
Originally presented at the ACPA 2016 International Convention in Montreal, Canada. This presentation provides an overview of my research on college student development in digital/social spaces.
CHSC 431: Community Assessment
This Spring the students of CHSC 431: Community Assessment, a graduate-level core UIC School of Public Health class engaged in a collaborative learning experience with students and faculty at Pedro Albizu Campos Puerto Rican High School to conduct a community health assessment of Humboldt Park. The UIC SPH class of nearly 40 students broke into six groups of students to assess separate health areas identified by PACHS as important - gentrification/sense of belonging; issues of LGBTQ youth, physical activity, nutrition, young women's sexual/reproductive health, and health literacy/diabetes. Each group engaged in a mixed method
assessment modeling the assessment component of the Mobilizing Action through Planning and Partnerships (MAPP) process typically carried out by local health departments. Each group had at least two members engaged in an ongoing community learning experience so as to better discern community perspectives with respect to their health topic. The learning experience ranged from to engaging/facilitating small group learning to facilitating a schoolwide survey to volunteer coaching of a youth sports club. Existing quantitative data on population demographics, health status and health behavior were analyzed in light of qualitative data from key informant interviews, participant observation or focus groups (debriefing groups) gathered from community engaged learning experience characterizing/contextualizing the health topic. Preliminary findings were discussed at Humboldt Park Library 4/21 and 4/28.
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interesting when we asked what they would do if there was an earthquake they listed LINE as their preferred type of communication channel after the phone, email and the internet.
Harnessing Social Media and Mobile Marketing for Email CampaignsAlterian
Industry analyst David Daniels from The Relevancy Group discusses the latest trends and tactics to harness social and mobile marketing for your email marketing.
* How changes in communication behaviors and the rising popularity of Facebook messages impact marketing strategies
* The demographics that are using mobile and social messaging.
* Tactics to consolidate measurement across channels in order to fully understand and improve subscribers' total engagement
* Content tactics to empower sharing, make story lines more compelling and ensure that messages render appropriately on a variety of devices
4. 2013 Social Admissions Report
Inigral and Zinch Project
Anonymous email survey
7,000 students August 2012
4,000 students February 2013
4 The 2012 Social Admissions Report
6. Who We Surveyed
1%
College 1% 0%
Freshman
19%
25%
54%
“I want reviews on colleges from real live
6 The 2012 Social Admissions Report students who go to them.”
7. Respondents by Race or Ethnicity
Race or Ethnicity Our Survey College Board
American Indian/Alaskan 1.1% 1%
Asian, Asian Am. Or Pacific Islander 12.1% 11%
Black or African American 17.4% 13%
Hispanic Latino 18.9% 15%
White 48.4% 53%
Other/No Response 2.8% 8%
7 The 2012 Social Admissions Report
8. Where Students
Are Today
Sure I have a Facebook account,
but I don’t post that much anymore.
I meanly use it for online chat with
my friends, but Twitter and
Instagram are places I share things
with close friends.
8 The 2012 Social Admissions Report
– High school senior
9. Students and Mobile Usage
Do you access Have you used a
social media on your mobile phone to visit
mobile device? your school’s
website?
n/a
No
9%
13%
No
21%
Yes Yes
70% 87%
9 The 2012 Social Admissions Report
10. Never
13%
Every once
in a while
Once a 6%
Month
2%
Once Multiple
A week
9%
times a day
48%
How often do Once
a day
students use 22%
Facebook?
10 The 2012 Social Admissions Report Down 1%
11. Multiple
times a day
19%
Once
a day
8%
Once
a week
6% Never
How often do Every
once in
53%
students use Once a
Month
a while
12%
Twitter? 3%
11 The 2012 Social Admissions Report Up 3%
12. Once Multiple times
Once a day
a week a day
5% 11%
5%
Once a
Month
3%
Every once
in a while
10%
Never
How often do 66%
students use
Tumblr?
12 The 2012 Social Admissions Report Up 11%
13. Multiple
times a day
22%
Once a day
5%
Once
a week
4%
Never
Once a Every once
58%
How often do Month
2%
in a while
9%
students use
Instagram?
13 The 2012 Social Admissions Report Up 14%
14. Multiple
Once Times
a day a day
6% 8%
Once
a week 7%
Once
a month
4%
Every once
in a while Never
10%
64%
How often do you
use Pinterest?
14 The 2012 Social Admissions Report Up 11%
15. Student Network Usage 2012 to 2013
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Facebook Twitter Tumblr Instagram Pinterest
15 The 2012 Social Admissions Report
16. Student Social
Media Behaviors
“I want to see fun things about going
to school there, school news, advice
from current students. I'd much
rather see it on their social media
site than have it clog my e-mail.”
16 The 2012 Social Admissions Report – High school junior
17. Unsure
26%
Do students
No
think colleges and 4%
universities
should have a Yes
social media 77%
presence?
17 The 2012 Social Admissions Report Yes Up
18. No
28%
Have you used
social media to
Yes
research colleges
and universities? 72%
18 The 2012 Social Admissions Report Yes Up 4%
19. Yes
Class of 2012 39%
Did you use
social media
as a resource
when deciding No
where to
enroll?
61%
19 The 2012 Social Admissions Report
20. No
25%
Class of 2013
Did you use
social media Yes
as a resource 75%
when deciding
where to
enroll?
20 The 2012 Social Admissions Report Yes Up
21. What social media sites did students
use to research colleges?
Multiple times a day Once a day Once a week Once a month Every once in a while
Facebook 11% 10% 14% 8% 21%
YouTube 7% 5% 9% 8% 21%
Twitter 4% 4% 4% 3% 10%
Instagram 4% 3% 3% 2% 6%
Tumblr 2%2% 3% 2% 6%
Pinterest 2%2% 3% 2% 5%
0% 10% 20% 30% 40% 50% 60% 70%
21 The 2012 Social Admissions Report
22. Yes
49%
Did you follow
or like a
potential No
college on 51%
social media?
22 The 2012 Social Admissions Report
23. Stop for a moment
23 The 2012 Social Admissions Report
24. 1. You aren‟t in control.
2. Students are your living brand.
3. Embrace this, amplify this.
24 The 2012 Social Admissions Report
25. Social Media and Student Influence
Major influence Some influence No influence
News and updates from the college 42% 47% 11%
Conversations I had with students that attend the
school through social media 32% 44% 24%
Photos I saw of the school 32% 54% 14%
Conversations I had with my friends about the school
on social media 24% 49% 27%
Student blogs I read 18% 43% 39%
YouTube videos 14% 40% 46%
Twitter feeds 4% 20% 76%
25 The 2012 Social Admissions Report
33. What are some things you would like
to see more of on college or university
social media sites?
33 The 2012 Social Admissions Report
34. What do students want to see on
college social networking sites?
Students School Photos
Information Events
34 The 2012 Social Admissions Report
35. What do students want?
“I would like to see like an advice column or
a FAQ section where common „worry‟
questions can be answered to help ease the
tension upon arriving to college or while
attending college.”
“I would like to be able to ask a question and
really have anyone's response to it, and not
just an administrator telling me to look at the
blah blah tab on their website.”
“Real information. Less fluff.”
35 The 2012 Social Admissions Report
36. “I would like to be able to ask a question
and really have anyone's response to
it, and not just an administrator telling me
to look at the blah blah tab on their
website.”
36 The 2012 Social Admissions Report
37. Two questions students ask
Are they like me? Will they like me?
37 The 2012 Social Admissions Report
38. Student Network Usage 2012 to 2013
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Facebook Twitter Tumblr Instagram Pinterest
38 The 2012 Social Admissions Report
40. Maybe
19%
No
3%
Would students
join a social
network created
specifically for
Yes
admitted students
at their institution? 78%
40 The 2012 Social Admissions Report
43. Questions?
@bcroke www.inigral.com
bcroke@inigral.com Blog.inigral.com
43 The 2012 Social Admissions Report
Editor's Notes
Addhashtag
We really should be thinking in terms of students – how is social media affecting her development?- This is the question I am interested in and why I work at Inigral
This isn’t going to help us, but it makes consultants/designers a lot of money
Use twitter less by 10%
Students use social media to connect with one another, you’re presence is lucky if you can join the party
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Optional imagery
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Q24. Are there any schools that did a particularly good job with social media? Please specify the school, the platform and why you thought it was good. (e.g., San Jose State University updated their facebook page frequently with photos)