3 pieces to growing your social media marketing efforts in 2017

1. SOCIAL MEDIA
SPECIALIST
@matt_ashwood
WITH
SOCIAL MEDIA FOR REALTORS

2. STAND OUTTO GET THE ATTENTION
KEEP TESTINGTO GROW YOUR AUDIENCE
CREATE COMMUNITYTO WIN BUSINESS
SOCIAL MEDIA
SPECIALIST
@matt_ashwood

3. LOCAL REALTOR > LOCAL EXPERTSTAND OUT
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Create content on local subject
matters that people might like
to know about: Schools,
Restaurants, Shopping, etc.

4. OPEN HOUSE > OPEN PARTYSTAND OUT
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Liability might be a concern,
but think how you can make
Open Houses more fun and
entertaining.

5. ANNOUNCEMENTS > CELEBRATIONSSTAND OUT
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Make a big deal out of your
closings, celebrate with your
clients in a big way for social
media to see.

6. STAND OUT PHOTOS > VIDEOS
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Use video to create more
interesting content.

7. STAND OUT INSTAGRAM
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Figure out how you’re going to
stand out on various #hashtags

8. KEEP TESTING FACEBOOK ADS
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Increases overall view-throughs by 87%
And subscriptions by 56%.
Sustained CTASequencing for CTA
CONVERSION
CONSIDERATION
AWARENESS
VS.
(BETTER)

9. KEEP TESTING FACEBOOK ADS
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Which advertisement image
performed best for “TRY A FREE
CLASS”?

10. KEEP TESTING FACEBOOK ADS
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
ANSWER: TOP RIGHT - the
audience sees something that’s
more believable for them to do

11. CREATE COMMUNITY
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Give value to your audience so
they might be involved

12. CREATE COMMUNITY
SOCIAL MEDIA
SPECIALIST
@matt_ashwood
Tap into a community or create
your own.

13. SOCIAL MEDIA
SPECIALIST
@matt_ashwood
WITH
SOCIAL MEDIA FOR REALTORS