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Social Media in Emergencies: risks
and challenges

Anahi Ayala Iacucci
Senior Innovation Advisor
aayala@internews.org
WHY SOCIAL MEDIA?
Information Ecosystems
• Who are the
trusted sources of
information

• Who are the
influencers in the
information
exchange

Trust

Actors
• Who are the actors
involved in the
information
exchange at all
levels

Influence

Tools
• What tools each
actor uses , how
and why
Actors

Tools

Infrastructure

What happen when an emergency strike?
Use it
all!
BEYOND INFORMATION
EXCHANGE
Earthquake in China, 2013
Earthquake in Haiti, January 2010
Eruption of the Mount Merapi volcano in
Indonesia in 2006

Eruption of the Mount Merapi volcano on Java, Indonesia in 2006
Tzunami and Earthquake in Japan, 2011
The organized anarchy of emergency
response
WHAT’S MISSING?
Who’s missing?
AND HOW ABOUT DATA?
THANK YOU!

ANAHI AYALA IACUCCI
AAYALA@INTERNWES.ORG
@ANAHI_AYALA
@INFO_INNOVATION

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Social Media for Public Health during Emergencies

Editor's Notes

  1. Li Chengpeng, a sports commentator from Sichuan turned civic activist. When the Lushan earthquake hit, Mr. Li turned to his seven million Weibo followers and quickly organized a team of volunteers. They traveled to the disaster zone on motorcycles, by pedicab and on foot so as not to clog roads, soliciting donations via microblog along the way. Two days after the quake, Mr. Li’s team delivered 498 tents, 1,250 blankets and 100 tarps — all donated — to Wuxing, where government supplies had yet to arrive. The next day, they hiked to four other villages, handing out water, cooking oil and tents. Wang Xiaochang sprang into action minutes after a deadly earthquake jolted this lush region of Sichuan Province [...]. Logging on to China’s most popular social media sites, he posted requests for people to join him in aiding the survivors. By that evening, he had fielded 480 calls”
  2. Three community radio stations who felt that the reporting of the eruption by the mainstream media had been inaccurate and unhelpful to those affected joined up with a group of local NGOs and other radio networks to produce accurate information on volcanic activity for those living on the mountain’s slopes. By the time of the 2010 eruption the network involved 800 volunteers, a presence online, on Twitter and on Face-book, and a hotline.”