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Social media for policy change
The document discusses the use of various social media platforms, such as Twitter, Facebook, and blogs, by the Centre for Public Policy Providus to influence policy processes and enhance communication with the public and policymakers. It emphasizes the importance of personal branding, engaging with audiences, and utilizing multimedia content to humanize the organization and promote issues. Additionally, it provides practical tips for starting social media engagement and fostering connections with other stakeholders.
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Social media for policy change
- 1. Social media &internet tools for influencing policy processes
- 2. What social media? •Twitter • Facebook • Slideshare • Pinterest • Youtube • Blogs
- 3. Centre for PublicPolicy PROVIDUS: • Under Think Tank 'Centre for Public Policy PROVIDUS' live 3 brands: • Think tank PROVIDUS is a research and consultations NGO which works in fields of criminal justice, european policy and energy policy, good governance (anti-corruption, political party financing, active citizenship, eDemocracy, etc.) and education and tolerance • Public policy website www.politika.lv is a 10 year old website, where you can find research, articles, and interviews about politics in Latvia and worldwide • Website for direct communication with parlamentarians, europarlamentarians and ministers www.GudrasGalvas.lv
- 4. Blogs are important! •PROVIDUS researchers use an opportunity to blog on portal www.politika.lv + have personal blogs on certain issues, wikipages • Blogging tells a story about your organization • Blogging humanizes your organization • Blogging lets you put an issue on the agenda, if you use social media • Reblog blogs on other platforms, make sure creative commons is turned on
- 5. Personal brand • Wenot only have organizations social accounts on Twitter, but also work on reasearchers and activists social media branding on Twitter. • Your personal account is a part of organization's brand
- 6. PROVIDUS in socialmedia • SlideShare • Twitter (provide a hashtag for every event!) • Facebook
- 7. politika.lv in social media • Big stress on Twitter • Asking questions • Making a hashtag that we ‘own’ • Providing live streaming on website and via live tweets from various events • Answering ALL negative comments through tweets or DM • Communicating with readers more than being a radio
- 8. politika.lv on Facebook • Ask yourself- what your readers wants to read about? • What he wants to know? • Photos and videos are better than text • Ask questions and for advice • Give them some fun • Like other pages and make friends by sharing their news
- 9.
- 10. politika.lv on YouTube •Videos from our events • Interviews with researchers • Interviews with politicians • Make it short, optimal 2 minutes • Collaboration with GudrasGalvas.lv
- 12. How to startusing social media? • You WILL be lonely at first • Find your friends and ask for support, do not be afraid • Find politicians, talk to them • Find other NGOs, talk to them, spread the word about their activities, make new friends • Find journalists and other opinion leaders, talk to them and interact. Give them questions to ask politicians
- 13. Other suggestions: • Makesure you put your mission and logos EVERYWHERE • Use Wikipedia to spread the word • Put all social media accounts in your email signature • Just being on social media is not enough, BUT..... use namevine.com
- 14. Thank you! • Contactme via email curika@providus.lv • Contact me on twitter @curiha • Follow us on twitter @providus • Follow us on Pinterest www.pinterest.com/politikalv • Follow us on Slideshare www.slideshare.com/providus