Ethics<br />RTNDA Social Media and Blogging Guidelines2010<br />
Social media and blogs are important elements of journalism<br />narrow distance between journalists and public. <br />enc...
Professional and Ethical Standards<br />Same professional and ethical standards apply when using social media as on air an...
How to deal with Breaking News<br />If you cannot independently confirm critical information gotten online:     -- reveal ...
Twitter format is no Excuse<br />
Fix it<br />Remember that social media postings live on as online archives. Correct and clarify mistakes, whether they are...
Analysis Process<br />•When using content from blogs or social media, ask critical questions such as:<br />
Critical Thinking<br />- What is the source of the video or photograph? Who wrote the comment and what was the motivation ...
Public and Private<br />Social networks typically offer a “privacy” setting, so users can choose not to have their photogr...
Privacy and Your Choices<br />- Does the poster have a ‘reasonable expectation’ of privacy?<br />- Is this a story of grea...
Accountability and Transparency<br />
Consequences<br />
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Social media ethics

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A quick overhead view of ethic uses of social media.

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Social media ethics

  1. 1. Ethics<br />RTNDA Social Media and Blogging Guidelines2010<br />
  2. 2. Social media and blogs are important elements of journalism<br />narrow distance between journalists and public. <br />encourage lively, immediate and spirited discussion. <br />vital news-gathering and news-delivery tools. <br />
  3. 3. Professional and Ethical Standards<br />Same professional and ethical standards apply when using social media as on air and on all digital news platforms<br />fairness, <br />accuracy, <br />truthfulness, <br />transparency <br />and independence.<br />
  4. 4. How to deal with Breaking News<br />If you cannot independently confirm critical information gotten online: -- reveal your sources; -- tell the public how you know what you know and what you cannot confirm.<br />
  5. 5. Twitter format is no Excuse<br />
  6. 6. Fix it<br />Remember that social media postings live on as online archives. Correct and clarify mistakes, whether they are factual mistakes or mistakes of omission<br />
  7. 7. Analysis Process<br />•When using content from blogs or social media, ask critical questions such as:<br />
  8. 8. Critical Thinking<br />- What is the source of the video or photograph? Who wrote the comment and what was the motivation for posting it.<br /> <br />- Does the source have the legal right to the material posted? Did that person take the photograph or capture the video?<br /> <br />- Has the photograph or video been manipulated? Have we checked to see if the metadata attached to the image reveals that it has been altered?<br />
  9. 9. Public and Private<br />Social networks typically offer a “privacy” setting, so users can choose not to have their photographs or thoughts in front of the uninvited public. Capturing material from a public Facebook site is different from prying behind a password-protected wall posing as a friend. <br />
  10. 10. Privacy and Your Choices<br />- Does the poster have a ‘reasonable expectation’ of privacy?<br />- Is this a story of great significance?<br />- Is there any other way to get the information?<br />- Are you willing to disclose your methods and reasoning?<br />- What are your journalistic motivations?<br />
  11. 11. Accountability and Transparency<br />
  12. 12. Consequences<br />

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