Presentation to the 2012 FLASLA Conference on social media, its relevance to the profession of Landscape Architecture and the need for firms to consider its implementation.
Session 8: Communication Strategy for RCEs, Hanna StahlbergESD UNU-IAS
The document summarizes Hanna Ståhlberg's presentation at the 10th Global RCE Conference in Yogyakarta, Indonesia. It discusses strategies for communicating and reporting on the activities of Regional Centres of Expertise on Education for Sustainable Development. Key points include emphasizing engagement with the Sustainable Development Goals, developing competencies to contribute to sustainability initiatives, accelerating local solutions, and developing a science-policy interface to communicate activities and synergies through various channels like an annual report, website, and social media.
A case scenario outlining how the Conference Insights service helps marketing and business professionals to more efficiently identify and track competitors by using conference and trade show data to quickly surface competitor's engagement through sponsorship, estimated spend, presence, influence, and brand messaging.
Delivered on guest lecture to Bina Nusantara (Binus) Business School (BBS) Master in Management (MM) in Business and Management students. The course name is 'Business Communications and Interpersonal Skills'.
The document summarizes crisis communication planning, response, and recovery. It discusses identifying vulnerabilities and developing response plans. It emphasizes acting quickly and truthfully in the first 24 hours of a crisis to control the narrative. The goals are to minimize damage, rebuild trust, and learn from mistakes. Proactive reputation management requires open communication, accepting responsibility, and addressing systemic issues to restore confidence over time.
This document outlines the history and key aspects of communication planning. It discusses how communication planning emerged in the 1960s with Stephen King and JWT developing the target plan. It also discusses how consumer voice became more important thanks to Stanley Pollit and BMP in the 1960s. The core aspects of communication planning are identified as: think before doing, make better choices, give a convincing story, and measure results. Research methods and insights are also discussed.
A Refreshing Approach to Strategic Communication Planning by Robin Russell Mc...IABC Houston
* step-by-step through a modern, uncomplicated planning process;
* gather data to ensure measurable impact in audience actions & behaviors;
* use social media tools to promote and persuade
by Robin Russell McCasland, Brain Biscuits Strategic Communication, Dallas TX
Overview of competitor tracking with BuzzSumo including how to:
- Review your competitor’s most shared content
- Analyze competitor content performance & compare
- Analyze what is working for your competitor
- See who is amplifying your competitor’s content
- who is sharing their content
- who is linking to their content
- Follow and engage with competitor amplifiers
- Create competitor content alerts (keyword, domain & links)
Session 8: Communication Strategy for RCEs, Hanna StahlbergESD UNU-IAS
The document summarizes Hanna Ståhlberg's presentation at the 10th Global RCE Conference in Yogyakarta, Indonesia. It discusses strategies for communicating and reporting on the activities of Regional Centres of Expertise on Education for Sustainable Development. Key points include emphasizing engagement with the Sustainable Development Goals, developing competencies to contribute to sustainability initiatives, accelerating local solutions, and developing a science-policy interface to communicate activities and synergies through various channels like an annual report, website, and social media.
A case scenario outlining how the Conference Insights service helps marketing and business professionals to more efficiently identify and track competitors by using conference and trade show data to quickly surface competitor's engagement through sponsorship, estimated spend, presence, influence, and brand messaging.
Delivered on guest lecture to Bina Nusantara (Binus) Business School (BBS) Master in Management (MM) in Business and Management students. The course name is 'Business Communications and Interpersonal Skills'.
The document summarizes crisis communication planning, response, and recovery. It discusses identifying vulnerabilities and developing response plans. It emphasizes acting quickly and truthfully in the first 24 hours of a crisis to control the narrative. The goals are to minimize damage, rebuild trust, and learn from mistakes. Proactive reputation management requires open communication, accepting responsibility, and addressing systemic issues to restore confidence over time.
This document outlines the history and key aspects of communication planning. It discusses how communication planning emerged in the 1960s with Stephen King and JWT developing the target plan. It also discusses how consumer voice became more important thanks to Stanley Pollit and BMP in the 1960s. The core aspects of communication planning are identified as: think before doing, make better choices, give a convincing story, and measure results. Research methods and insights are also discussed.
A Refreshing Approach to Strategic Communication Planning by Robin Russell Mc...IABC Houston
* step-by-step through a modern, uncomplicated planning process;
* gather data to ensure measurable impact in audience actions & behaviors;
* use social media tools to promote and persuade
by Robin Russell McCasland, Brain Biscuits Strategic Communication, Dallas TX
Overview of competitor tracking with BuzzSumo including how to:
- Review your competitor’s most shared content
- Analyze competitor content performance & compare
- Analyze what is working for your competitor
- See who is amplifying your competitor’s content
- who is sharing their content
- who is linking to their content
- Follow and engage with competitor amplifiers
- Create competitor content alerts (keyword, domain & links)
This presentation provides an overview of participatory rural appraisal (PRA) and participatory learning and action (PLA). It discusses the definitions, history, concepts, principles, tools, uses, benefits, and limitations of PRA/PLA. PRA/PLA aim to empower local communities to analyze problems and plan/take action to change their own situations by facilitating participation, discussion, and learning between outsiders and community members. The presentation reviews methods like social mapping, trend analysis, and seasonal diagrams that are used in PRA/PLA.
This document provides an overview of account planning in the digital age. It discusses the need for account planners to have competencies in understanding customers, creativity, business, culture, technology, and economics. It emphasizes focusing on customer needs and societal trends rather than technology capabilities. The role of the account planner is to provide insights and simplify client briefs to focus and inspire creative teams. Briefs should clarify goals, target audiences, and the desired customer experience to move people from their current state to the desired state. The account planner acts as an "advertising man" and "insurgent" by challenging assumptions and the status quo.
The document discusses integrated marketing communications and industrial marketing communication. It defines marketing communication and IMC. Promotion platforms include direct marketing, PR, events, advertising and personal selling. The planning process involves identifying the target audience, objectives, channels, budget and measurement. Industrial communication differs from consumer marketing in that it is more information driven, uses personal selling more, and targets a limited market. Personal selling, advertising, trade shows, direct mailers and the internet are commonly used industrial platforms. The document also provides examples of trade shows and conferences as communication tools.
This document discusses marketing communication processes and models. It defines communication and outlines basic communication models including the source, encoding, channel, decoding, receiver, noise, and feedback. Response models are also examined, including levels of audience aggregation and the response process model. Models for evaluating responses are described, such as the FCB planning model, cognitive response approach, and elaboration likelihood model. The value of setting objectives is explained and examples of marketing versus communication objectives are provided. Frameworks for studying how advertising works and setting objectives are also outlined.
Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
Media planning involves making a series of decisions to determine the best way to deliver advertisements to a brand's target audience. This includes defining the target audience, determining reach and frequency goals, selecting appropriate media and vehicles, and scheduling placements. Key terms in media planning include target audience, demographics, psychographics, socio-economic class, media/vehicles, ratings, gross rating points, reach, average frequency, and channel share. Media are broadly categorized, while vehicles are specific placements within each medium.
The document provides information on developing effective communication skills. It discusses communication principles like giving and gathering good information to build mutual trust. It also covers developing assertive communication skills through principles like focusing on solutions rather than problems. The document recommends developing active listening skills such as paraphrasing, reflecting feelings, and synthesizing ideas to better understand others.
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
This document provides an overview of key concepts in media planning and strategy. It defines common terminology like media planning, objectives, strategy, vehicles and coverage. It also outlines the steps involved in developing a media plan, including situation analysis, marketing strategy, creative strategy and setting objectives. Additionally, it discusses factors to consider in media planning like target market coverage, geographic coverage, scheduling, and balancing reach versus frequency.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
This presentation provides an overview of participatory rural appraisal (PRA) and participatory learning and action (PLA). It discusses the definitions, history, concepts, principles, tools, uses, benefits, and limitations of PRA/PLA. PRA/PLA aim to empower local communities to analyze problems and plan/take action to change their own situations by facilitating participation, discussion, and learning between outsiders and community members. The presentation reviews methods like social mapping, trend analysis, and seasonal diagrams that are used in PRA/PLA.
This document provides an overview of account planning in the digital age. It discusses the need for account planners to have competencies in understanding customers, creativity, business, culture, technology, and economics. It emphasizes focusing on customer needs and societal trends rather than technology capabilities. The role of the account planner is to provide insights and simplify client briefs to focus and inspire creative teams. Briefs should clarify goals, target audiences, and the desired customer experience to move people from their current state to the desired state. The account planner acts as an "advertising man" and "insurgent" by challenging assumptions and the status quo.
The document discusses integrated marketing communications and industrial marketing communication. It defines marketing communication and IMC. Promotion platforms include direct marketing, PR, events, advertising and personal selling. The planning process involves identifying the target audience, objectives, channels, budget and measurement. Industrial communication differs from consumer marketing in that it is more information driven, uses personal selling more, and targets a limited market. Personal selling, advertising, trade shows, direct mailers and the internet are commonly used industrial platforms. The document also provides examples of trade shows and conferences as communication tools.
This document discusses marketing communication processes and models. It defines communication and outlines basic communication models including the source, encoding, channel, decoding, receiver, noise, and feedback. Response models are also examined, including levels of audience aggregation and the response process model. Models for evaluating responses are described, such as the FCB planning model, cognitive response approach, and elaboration likelihood model. The value of setting objectives is explained and examples of marketing versus communication objectives are provided. Frameworks for studying how advertising works and setting objectives are also outlined.
Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
Media planning involves making a series of decisions to determine the best way to deliver advertisements to a brand's target audience. This includes defining the target audience, determining reach and frequency goals, selecting appropriate media and vehicles, and scheduling placements. Key terms in media planning include target audience, demographics, psychographics, socio-economic class, media/vehicles, ratings, gross rating points, reach, average frequency, and channel share. Media are broadly categorized, while vehicles are specific placements within each medium.
The document provides information on developing effective communication skills. It discusses communication principles like giving and gathering good information to build mutual trust. It also covers developing assertive communication skills through principles like focusing on solutions rather than problems. The document recommends developing active listening skills such as paraphrasing, reflecting feelings, and synthesizing ideas to better understand others.
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
This document provides an overview of key concepts in media planning and strategy. It defines common terminology like media planning, objectives, strategy, vehicles and coverage. It also outlines the steps involved in developing a media plan, including situation analysis, marketing strategy, creative strategy and setting objectives. Additionally, it discusses factors to consider in media planning like target market coverage, geographic coverage, scheduling, and balancing reach versus frequency.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
A general rule is that blogs are not used for selling but should contain advice and opinions that readers will find useful. - Small Firm Round Table Presents Social Media For Architects (AIA)
(DOT)@ reply = all of one’s followers see a reply / tweet(TYP) @ reply = only followers of both parties see a reply / tweet