Beverly Glass Company, social media campaign

1. Beverly Glass Company
By: Danielle Trudel

3. “If you can think of a way to use glass, we can find
a way to make it.”
• Tom Trudel is owner, President, and website model of Beverly Glass
Company, the North Shore’s leading supplier of all types of glass for
homeowners, architects, designers, and contractors.
• Beverly Glass opened in 1961, and has been under Tom’s ownership since
1981.
• Beverly Glass’s customers include local colleges and schools, hospitals,
realty maintenance companies, interior designers, architects, businesses,
homebuilders, construction companies, homeowners and the general
public.
• Beverly Glass Company is located at 282 Rantoul Street in Beverly, MA
01915.
• They are open from 8:00 AM to 5:00 PM Monday-Friday and 9:00 AM to
1:00 PM on Saturday.

4. Population of Membership
Beverly Glass does most of their work around the North Shore. The
company acquires customers anywhere from Gloucester to Springfield.
They even do work in some areas of New Hampshire and Southern
Maine.
Some of Beverly Glass’s major customers
are Endicott College, Gordon College, Bishop
Fenwick High School, Landmark School, Beverly
Hospital, Dunkin Donuts, and The Black Cow
Restaurant.
Beverly Glass describes
their customers to be the
most loyal and faithful
people on the North
Shore.

5. Auto Glass • Beverly Glass Company will provide its
customers with the best quality auto glass.
• Whether it’s a repair or a replacement,
Beverly Glass will always provide fast and
efficient auto glass.
• Twitter is a somewhat new and effective
way for Beverly Glass to update it’s
customers about different types of auto
glass and current jobs that they’re working
on.
• Twitter could also be used by Beverly Glass
to alert they’re customers (or followers)
when they’re car is ready to be picked up
and when their payments have been
received.
• Beverly Glass could also use Twitter to keep
it’s customers/followers updated about the
process of the job.

6. @BeverlyGlassCo

7. Bath Enclosures • With the installation of a beautiful,
frameless shower door, they will add
sophistication and class to your
bathroom.
• Using the finest quality glass and
hardware, Beverly Glass can fabricate
custom designed frameless glass doors
for showers, bathtubs and steam
rooms of all shapes and sizes.
• Frameless shower doors don’t have
crevices to collect soap and debris and
they use mildew-resistance caulking
during installation.
• Beverly Glass can use Facebook to
advertise their recent frameless
shower door jobs to give future
customers ideas for their bathrooms.

8. www.facebook.com/BeverlyGlassCompany

9. Storefronts • Beverly Glass also specializes in custom
storefronts.
• They can help your business get off to
the right start with a custom designed
storefront that will shed new light on all
your products and offerings.
• These custom storefronts are added to
existing structures.
• Foursquare would be beneficial to
Beverly Glass Company because it has a
feature that allows customers to leave
tips and comments about the company.
This could bring in more interest.
• Also, Beverly Glass could leave a tip or
comment at another venue on
Foursquare letting it’s users know that
they installed the beautiful and custom
storefront.

10. foursquare

11. Return On Investment
Twitter, Facebook, and Foursquare are like the
world’s new way of using business cards.
By promoting Beverly Glass
on the Internet using By keeping an eye on Facebook
different types of social fans, Twitter followers, and
media, the company is basic interactions, this will help
gaining more attention. the company determine their
significance on the social
Beverly Glass Company will network community.
eventually gain more
followers on Twitter, more Beverly Glass currently has
likes on Facebook, and 47 likes on Facebook, 10
more check-ins on followers on Twitter which
Foursquare. When this was launched 2 days ago,
happens, the company will and 3 check-in’s on
be able to advertise to a Foursquare, which was also
larger audience and launched 2 days ago. Over
ultimately gain more time, these numbers will
customers. eventually grow and gain the
company more attention.