Social Media Bootcamp for Church, Vancouver, 2015
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These are the latest manifestation of my "Definitive-ish Bootcamp for Using Social Media in the Church" There slides were used at the Leadershift Event with the United Church of Canada, British Columbia Conference, held in North Vancouver. Slides include: Shifts, Assumptions, Pitfalls, Possibilities, Postures, Words, Platforms, 10 To Start, Bonus Networks, and What do to tomorrow.
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Social Media Bootcamp for Church, Vancouver, 2015
- 2. #LSsocial @leadershift_bc @breyeschow from takeoff to landing
- 3. #LSsocial @leadershift_bc @breyeschow take notes if you can slideshare.net/breyeschow
- 4. #LSsocial @leadershift_bc @breyeschow road map ↬ Introductions ↬ Shifts and First Things ↬ Pitfalls, Possibilities and Postures ↬ The Words and The Networks ↬ The Top 10 ↬ Bonus Time ↬ Your Mission
- 8. #LSsocial @leadershift_bc @breyeschow why should we listen?
- 9. #LSsocial @leadershift_bc @breyeschow what about you, part 1 ↬ pastors, worship leaders, educators, administrative, volunteers, others ↬ smart phone, phone-phone, tablet, phablet, iphone, android, chromebook ↬ text, facebook, twitter, instagram, pinterest, snapchat, dropbox, doodle
- 10. #LSsocial @leadershift_bc @breyeschow what about you, part 2 ↬ Name and Ministry Context ↬ Primary device used ↬ Top 3 social networks you use ↬ 1 thing we must cover this weekend
- 12. #LSsocial @leadershift_bc @breyeschow God is not done with us Gladyn Burrell ran her first marathon at 86 and in 2011 she completed the Honolulu Marathon -- at age 93. Genesis 18 - God tells Abraham and Sarah, at an old age, they were going to have a child. GOD IS NOT DONE WITH US!
- 13. #LSsocial @leadershift_bc @breyeschow being easy on ourselves “Dad is wearing a shirt with a symbol of unknown origin,” @undainty, 2012.
- 14. #LSsocial @leadershift_bc @breyeschow we are not all-powerful You can break your equipment. You cannot break the internet.
- 15. #LSsocial @leadershift_bc @breyeschow social media ASSumptions ↬ is a medium of communication ↬ gives insights into a generational worldview, but not absolutes ↬ demands a high sense of self-worth ↬ flattens decision making processes ↬ will not save [anything you hope it saves].
- 17. #LSsocial @leadershift_bc @breyeschow five important shifts Many cultural shifts have changed reality, but a few have been part of the Social Media upsurge.
- 18. #LSsocial @leadershift_bc @breyeschow bounded to centered From rigidly defined relationships and community to fluid and broad connections.
- 19. #LSsocial @leadershift_bc @breyeschow monolithic to niche From one assumed and obvious choice to many legitimate and disparate options.
- 20. #LSsocial @leadershift_bc @breyeschow encyclopedia to wikipedia From single source authority to open source discernment
- 21. #LSsocial @leadershift_bc @breyeschow geographic stability to transience From a life long commitment to place to an expected life of constant movement.
- 22. #LSsocial @leadershift_bc @breyeschow credentials to interaction Relationships are built upon and sustained by consistent, genuine, and mutual interaction.
- 23. #LSsocial @leadershift_bc @breyeschow optional to integrated Technology and Social Media more woven into life like never before -- “digital natives”
- 25. #LSsocial @leadershift_bc @breyeschow pitfalls ↬ as idol, savior or quick fix ↬ as distraction ↬ as careless expression ↬ as overestimated ROI ↬ as echo chamber ↬ as trust-breaker, over-sharer ↬ as over-and-above F2F ↬ as entry to bullying and abuse
- 26. #LSsocial @leadershift_bc @breyeschow possibilities ↬ the Body of Christ is built up ↬ the church models a different way of living ↬ the church sees the world beyond itself ↬ creativity and creation are liberated ↬ accountability is present ↬ care and renewal are experienced
- 27. #LSsocial @leadershift_bc @breyeschow postures ↬ be cautious: wise, but not fearful ↬ be adventurous: find what feeds you ↬ be contextual: go where people are ↬ be curious: tinker with the betas ↬ be npr: share about others ↬ be bold: leverage technology ↬ be humble: don’t have delusions ↬ be genuine: be as you would be IRL
- 29. #LSsocial @leadershift_bc @breyeschow all the words smart phones, tablets, phablets social media and social networking web 1.0 v. web 2.0 open source software analytics, algorithms, clicks, views SEO = Search Engine Optimization
- 30. #LSsocial @leadershift_bc @breyeschow all the words Cloud Technology weB+logs = Blogs, vLogs RSS feeds = Really Simple Syndication aggregators and readers checking in QRCode = Quick Read Code
- 31. #LSsocial @leadershift_bc @breyeschow tagging ↬ after the “@” = a person or org ↬ affiliates person to content: photo, update, attribution ↬ use @username on twitter, pinterest and instagram @actual name on facebook ↬ only tag to connect, use comment section to notify
- 32. #LSsocial @leadershift_bc @breyeschow hashtags ↬ after the “#” = link ↬ connects w/o personal connection -- events: #GA221, #CSW15 interests: #scandal, #ffl, #free movements: #myasianamericanstory, #blacklivesmatter, #everydaysexism ↬ Commentary on picture, update or tweet, #baseballisdeadtome, #tbt #foodphotography #whatsfordinner
- 33. #LSsocial @leadershift_bc @breyeschow six social media filters
- 34. #LSsocial @leadershift_bc @breyeschow the go to networks facebook twitter instagram pinterest youtube google+ linkedin
- 36. #LSsocial @leadershift_bc @breyeschow connection MUSTS: Facebook, Twitter Networks: Snapchat, LinkedIn, Google+, YikYak Blogging: Wordpress, Tumblr, Blogger, Drupal BONUS: Nextdoor
- 37. #LSsocial @leadershift_bc @breyeschow coordination MUSTS: Doodle, gCal, Dropbox Survey: Survey Monkey, TypeForm Offering: Paypal, Square, ApplePay, AndroidPay Scheduling: Calendly, YouCanBookMeet Analytics: Sumall, FB pages, Twitter, Buffer BONUS: Evernote, Boomerang
- 38. #LSsocial @leadershift_bc @breyeschow communication MUSTS: MadMimi , GroupMe Blogging: Wordpress, Tumblr, Drupal, Blogger eLetters: Constant Contact, MailChimp Conferencing: Skype, Zoom, GotoMeeting Messaging: Kik, WhatsApp BONUS: Punchbowl
- 39. #LSsocial @leadershift_bc @breyeschow curation MUSTS: Pinterest, Buffer (Twitter, Facebook) Scheduling: Hootsuite, Crowdfire Collections: Storify, ScoopIt, Feedspot, ListLy Location/Reviews: Yelp, Swarm, Foursquare, FB BONUS: GetPocket
- 40. #LSsocial @leadershift_bc @breyeschow contemplation MUSTS: FB and Twitter Prayers Devotionals: D365, #Tworship, Second Life Music: last.fm, rdio, goodreads, pandora, spotify, iheartradio BONUS: Instapray
- 41. #LSsocial @leadershift_bc @breyeschow creativity MUSTS: Instagram Video: Youtube, Vimeo, Vine Streaming: Meerkat, Periscope, Ustream Photography: Flickr, Smugmug, Snapchat BONUS: Canva, gSlides, KeepVid
- 43. #LSsocial @leadershift_bc @breyeschow android, apple, microsoft ↬ gMail ↬ gCal ↬ gKeep ↬ gDocs ↬ gDrive ↬ gSlides ↬ gHangout
- 44. #LSsocial @leadershift_bc @breyeschow facebook.com ↬ UPDATES: personality and content ↬ LISTS: “like” happenings of ministry ↬ GROUPS: private-ish group discussions and planning ↬ EVENTS: buzz generation, not tracking or true RSVPing
- 45. #LSsocial @leadershift_bc @breyeschow twitter.com ↬ #ucccan ↬ Use lists to keep up community members, congregations, denomination ↬ Follow local orgs, businesses, and gov’t services for news and local happenings ↬ Use hashtags to find content for curation and to connect with the outside world
- 46. #LSsocial @leadershift_bc @breyeschow instagram.com ↬ #ucccan ↬ visual sharing and updating ↬ see the world through the words and eyes of another ↬ clean and simple space for interaction, no live links
- 47. #LSsocial @leadershift_bc @breyeschow pinterest.com ↬ Collect images and liturgy for a season: Lent, Easters, etc. ↬ Discover educational ideas: workshop rotation, activities, curriculum, etc. ↬ Curate trusted content to share with the community.
- 48. #LSsocial @leadershift_bc @breyeschow buffer.com ↬ Efficient use of online time ↬ Night owls and early birds ↬ Effective posting patterns ↬ Scheduled and buffered
- 49. #LSsocial @leadershift_bc @breyeschow doodle.com ↬ Set dates ↬ Take simple polls ↬ Share power ↬ Relieve stress ↬ Pressure positively
- 50. #LSsocial @leadershift_bc @breyeschow google.com/calendar ↬ Coordinate personal and professional schedules ↬ Embed low-maintenance calendar into a website ↬ Integrate with all Google apps and other programs
- 51. #LSsocial @leadershift_bc @breyeschow dropbox.com ↬ Cloud based storage ↬ Back-up and share photos ↬ Group document storage ↬ Presentation sharing ↬ 2GB Free + referrals bonuses
- 52. #LSsocial @leadershift_bc @breyeschow madmimi.com ↬ Link to online version ↬ Track actual interaction ↬ Save some money ↬ Good alt to emailed PDFs
- 53. #LSsocial @leadershift_bc @breyeschow groupme.com ↬ Prayer Groups ↬ Staff Teams ↬ Parent Notification ↬ Group coordination ↬ SMS or Smartphone
- 55. #LSsocial @leadershift_bc @breyeschow nextdoor.com NEXTDOOR.com connects you to your geographic neighborhood neighbourhood and your actual human neighbors.
- 56. #LSsocial @leadershift_bc @breyeschow keepvid.net KEEPVID.net allows you to download video clips from video-based networks: youtube, vimeo, etc.
- 57. #LSsocial @leadershift_bc @breyeschow getpocket.com GETPOCKET.com (Pocket App) allows you to better remember, organize and share links as you find them throughout the day.
- 58. #LSsocial @leadershift_bc @breyeschow punchbowl.com PUNCHBOWL.com allows you to organize gatherings and events more efficiently and communally -- with an clean design and uncluttered feel.
- 59. #LSsocial @leadershift_bc @breyeschow instapray.com INSTAPRAY.com provides a theologically diverse community where you can connect for prayer via an app- only network.
- 60. #LSsocial @leadershift_bc @breyeschow evernote.com EVERNOTE.com uses cloud-based technologies to organize, save, and track content -- think “digital junk drawer”.
- 61. #LSsocial @leadershift_bc @breyeschow meerkatapp.co meerkat.com live stream anything with your phone or tablet.
- 62. #LSsocial @leadershift_bc @breyeschow Boomerang for gMail BOOMERANGGMAIL.com alleviates email distractions by allow messages to be sent later, tracked, and scheduled.
- 65. #LSsocial @leadershift_bc @breyeschow personal tasks ↬ Carve out daily social media time ↬ Normalize usernames ↬ Create lists on current networks ↬ Use “find friends” feature ↬ Organize and prioritize apps
- 66. #LSsocial @leadershift_bc @breyeschow church tasks ↬ Declutter current online footprint ↬ Gather and record login info ↬ Assign individuals to networks ↬ Claim “business” listings ↬ Schedule monthly app play hour
- 68. #LSsocial @leadershift_bc @breyeschow final question and response ⬗ social network questions, thoughts, etc. ⬗ church use questions, thoughts, etc. ⬗ general tech questions, thoughts, etc. ⬗ www.slideshare.net/breyeschow ⬗ @breyeschow on most social networks: twitter, instagram, snapchat