Katho New Media

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Slides for KATHO new media training

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
  • Geo location softwareLocationOpinionSocial media monitoringBrand/productPeople
  • How you could your or your company’s social profile look like?
  • How you could your or your company’s social profile look like?
  • We are seeing 2 types of behaviours of companies:Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)But sheep do escape... And then what.Thos who leave it open and have no rulesSetting up for disaster and discussions after the fact
  • Katho New Media

    1. 1. Mic Adam Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market research
    2. 2. What is social media? Vanguard Leadership March,2010 (c)
    3. 3. Social Media landscape - new territories Geo location SM Monitoring Aggretors
    4. 4. Social Media Platform Overview You!
    5. 5. Assigment Can you name one for each?
    6. 6. Social Media Platform Overview You!
    7. 7. Process to implement a Social media plan and policy Awareness Building Inventory Social Media Policy Training Monitoring Goals, Objectives, strategy Teams Ambassadors Project: define – roll-out
    8. 8. Awareness Building 1.What 2.Who 3.Benefits 4.Dangers Presentation/ Workshop Goal: Inform ALL employees about the who, what, benefits and dangers
    9. 9. Inventory
    10. 10. Inventory
    11. 11. Social Media Policy/Guidelines 35 areas of interest
    12. 12. Training • Social Media • LinkedIn • Facebook • Twitter • Blogging • Customized
    13. 13. Social Media Monitoring • Company profile monitoring • Brand & Company monitoring • Market & competition monitoring • People monitoring • Employee monitoring
    14. 14. Social Media in your company... Social networks are being blocked Social networks are open Guidelines are needed!
    15. 15. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
    16. 16. Social Media Policy/Guidelines 35 areas of interest Sample 7 items
    17. 17.  Marketing  HR  IT  Legal  Mngt Team  Employees  Unions Who
    18. 18. Assignment What can you think of that should be in a policy?
    19. 19. What does a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts
    20. 20. What does a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts • 40% just press “I accept”! • 15% read first line – 5 seconds • 37% read briefly – 30 seconds • 8% read carefully – 5 minutes
    21. 21. What does a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts
    22. 22. What does a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts
    23. 23. What does a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts
    24. 24. What does a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts
    25. 25. What does a policy look like? Philosophy Terms of service Your Identity Ownership Disclaimers Hardware and Software Handling conflicts
    26. 26. Challenge me...

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