WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Who is active on social media A. Personally vs Professionally B. On which platforms: Facebook – Twitter – LinkedIn – G+ - YouTube – Review sites – etc. C. Who has used Social media: Youtube – review sites – etc.
Social media policies for SMdayBE
Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
Agenda• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)• Steps towards a Social Media Policy• Social Media Policies made simple
Topics that need answering• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?
First, the legal framework…• No specific social media legislation• CAO 81 & 38• “Wet op privacy” – (8/12/92)• Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
Guidelines or Policy• Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk• Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
Who contributes to the policy? And Why? Marketing HR IT Legal Mngt Team Employees Unions
How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
How Long Is your SMP? 6%38% 1 page 2-3 pages 4+ pages 56% (c) Vanguard Leadership – Oct-Nov 2012
Social Media Policy/Guidelines 35+ areas of interest
So M C e om O D pa ve efin 0 10 20 30 40 50 60 ny r v t ie ion So w s M So Sp e 42,9 ok Ac Me es c 32,1 pe ou Em rs nts Em p o n 21,4 pl loy Ru oy ee ls ee R 28,4 G ule R u es ide s 10,7 po lin n e Ti d C s h 57,1 ps & art D 28,6 o Tric R s & ks eq ue Don 32,1 st t ac s What content does the SM P focus on? 50 ce ss 10,7(c) Vanguard Leadership – Oct-Nov 2012