SlideShare a Scribd company logo
Created by Jodi Tussing, Social Media S.W.A.T. Team
7/1/2013
nectinCo Connecting to Generate Business- Social Media To-Do
cklist
O NLINE P ROFILE
Create an Online Profile (Facebook Page, LinkedIn, Twitter, Google+ Biz
page, etc.)Create and maintain a bio that includes your (or office’s) expertise in real
estateStore Bio and Headshot (Company photos) pictures in a digital folder
Upload your Bio in relevant places Zap, Facebook, LinkedIn, Realtor, Zillow,
G+State Laws & NAR Electronic rules will apply to profiles and postings
REFERRAL BUSINESS PLAN
Create a simple online referral business plan that you can commit to.
Incorporate that plan into your calendar with reminders & ideas about what
to post.Part of your plan must include reaching out to new business via mentions &
direct messagesTrack what you do & results to see what works best for you
Example: Talk to one (1) new person a day, 3 days a week= 2 referrals a month
WHAT T O P OST
Position yourself as an expert by your posts- ‘Best Financing for First
Time Buyers’Associate with other experts, share their posts, add friends, Thank,
Like, have fun tooUse Business Builder when you get emails, add to relevant campaigns
Ask if they know of anyone moving – tell them you know experts all
over the world
ST ATISTICS T O P OST
Pull statistics from MLS once a month. This is Better than industry
numbers!!!Pull Year to Date (YTD) & last thirty (30) days Average Sale Price per sq. ft.
Pull Average days on Market/Average sale Price / number of sold homes
YTD / MTDShare statistics on your social media platforms. Keep your spheres
informed!
MISCELLANEOUS T ASKS
Created by Jodi Tussing, Social Media S.W.A.T. Team
7/1/2013
Set up Google Alerts
Go to www.Google.com/Click on More/Click on Even More/Alerts. Set up alerts
for your name, your governor, Top Employers, colleges, local celebrities, etc.
Talk about it in your posts!Facebook Page for your company
Use the Facebook app feature on 21Online.com. Ensure that your company page
includes pictures of the agents, the office, agent of the month, new listings,
local information, and birthdays. Remember to smile!

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Social media checklist

  • 1. Created by Jodi Tussing, Social Media S.W.A.T. Team 7/1/2013 nectinCo Connecting to Generate Business- Social Media To-Do cklist O NLINE P ROFILE Create an Online Profile (Facebook Page, LinkedIn, Twitter, Google+ Biz page, etc.)Create and maintain a bio that includes your (or office’s) expertise in real estateStore Bio and Headshot (Company photos) pictures in a digital folder Upload your Bio in relevant places Zap, Facebook, LinkedIn, Realtor, Zillow, G+State Laws & NAR Electronic rules will apply to profiles and postings REFERRAL BUSINESS PLAN Create a simple online referral business plan that you can commit to. Incorporate that plan into your calendar with reminders & ideas about what to post.Part of your plan must include reaching out to new business via mentions & direct messagesTrack what you do & results to see what works best for you Example: Talk to one (1) new person a day, 3 days a week= 2 referrals a month WHAT T O P OST Position yourself as an expert by your posts- ‘Best Financing for First Time Buyers’Associate with other experts, share their posts, add friends, Thank, Like, have fun tooUse Business Builder when you get emails, add to relevant campaigns Ask if they know of anyone moving – tell them you know experts all over the world ST ATISTICS T O P OST Pull statistics from MLS once a month. This is Better than industry numbers!!!Pull Year to Date (YTD) & last thirty (30) days Average Sale Price per sq. ft. Pull Average days on Market/Average sale Price / number of sold homes YTD / MTDShare statistics on your social media platforms. Keep your spheres informed! MISCELLANEOUS T ASKS
  • 2. Created by Jodi Tussing, Social Media S.W.A.T. Team 7/1/2013 Set up Google Alerts Go to www.Google.com/Click on More/Click on Even More/Alerts. Set up alerts for your name, your governor, Top Employers, colleges, local celebrities, etc. Talk about it in your posts!Facebook Page for your company Use the Facebook app feature on 21Online.com. Ensure that your company page includes pictures of the agents, the office, agent of the month, new listings, local information, and birthdays. Remember to smile!