Delhi Safari is an animated movie, so the Facebook Fan page for it had to be something as unique as the film. Our main objective while working on this page is to create a perception for this movie that is very Bollywood in nature.
Social Media Case Study : Mad Over Donuts by GozoopSocial Samosa
Mad Over Donuts is now an established well known brand.
Brand awareness has increased as compared to last year’s Donut Day.
The event went viral on Facebook & Twitter.
Fans/followers are now aware of ‘Mad Over Donuts’ Donut Day celebrations.
Social media has emerged as a boon to the brand in terms of replying & communication with the brand patrons.
Queries were addressed with prompt responses.
Positive feedback from the brand followers.
HOW-T0 CREATE ORIGINAL VISUALS FOR PINTEREST AND WHY THAT'S A GOOD IDEA!Myrna Greenhut
This is an updated paper on four ways to create original visuals that can be used on Pinterest to get you more followers and traffic, more search engine rankings and more visibility for your own website or business. Further, these techniques are useful on other social media platforms as well.
Investigating these simple techniques took more time to master than I had anticipated, so there has been a huge gap in time since the text document was first uploaded and this completed document finalized. Please forgive the gap, but really exploring many other recommended tactics on my MacBook Air did not work the way I was told it would and I didn't want to recommend to others what I couldn't manage myself.
Security Visualization - Let's Take A Step BackRaffael Marty
I gave the keynote at VizSec 2012. I used the opportunity to take a step back to see where security visualization is at and propose a challenge for how some of the problems we should be focusing on going forward.
Video recording is here: http://youtu.be/AEAs7IzTHMo
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.
Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few.
In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.
Social Media Case Study : Mad Over Donuts by GozoopSocial Samosa
Mad Over Donuts is now an established well known brand.
Brand awareness has increased as compared to last year’s Donut Day.
The event went viral on Facebook & Twitter.
Fans/followers are now aware of ‘Mad Over Donuts’ Donut Day celebrations.
Social media has emerged as a boon to the brand in terms of replying & communication with the brand patrons.
Queries were addressed with prompt responses.
Positive feedback from the brand followers.
HOW-T0 CREATE ORIGINAL VISUALS FOR PINTEREST AND WHY THAT'S A GOOD IDEA!Myrna Greenhut
This is an updated paper on four ways to create original visuals that can be used on Pinterest to get you more followers and traffic, more search engine rankings and more visibility for your own website or business. Further, these techniques are useful on other social media platforms as well.
Investigating these simple techniques took more time to master than I had anticipated, so there has been a huge gap in time since the text document was first uploaded and this completed document finalized. Please forgive the gap, but really exploring many other recommended tactics on my MacBook Air did not work the way I was told it would and I didn't want to recommend to others what I couldn't manage myself.
Security Visualization - Let's Take A Step BackRaffael Marty
I gave the keynote at VizSec 2012. I used the opportunity to take a step back to see where security visualization is at and propose a challenge for how some of the problems we should be focusing on going forward.
Video recording is here: http://youtu.be/AEAs7IzTHMo
Content strategy workshop for LACONI, an association of 150 Chicago-area libraries, given September 20, 2013. Comprehensive look at content strategy goals, opportunities, challenges, definitions, processes, elements for libraries today and in the future.
Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few.
In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.
"Work like the Network" for the Social Business Summit 2010Lane Becker
Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few.
In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.
Questa presentazione è stata creata per il corso universitario di CROSS CULTURAL MARKETING. Non è quindi un documento ufficiale dell'azienda. I dati sono stati scelti con nostra discrezione e non rispecchiano quelli dell'azienda. E' stata un esercitazione di gruppo. Se per qualche motivo abbiamo leso la riservatezza aziendale o altro, preghiamo chi di competenza a contattare gli autori.
Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few.
In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.
"Thousands of organizations around the world, including AT&T, Sears, Ford, Verizon, The Guardian, Elsevier, Cisco, Macy’s and more have found their solution: Lucene/Solr open source, the world’s most popular search technology. Our new white paper “A Manager’s Guide to Real World Open Source Search Applications” provides numerous case studies across various industries and business models to show how real-world businesses have turned Lucene/Solr open source search into competitive advantage.http://www.lucidimagination.com/files/file/whitepaper/LIWP_LuceneSolrRealWorldSearch.pdf
"
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years OnJean Burgess
My keynote presentation at the Transforming Audiences conference, September 2011, University of Westminster. Contains mostly pictures of the internet, video recording to come.
The Kenya Ushahidi Evaluation Project was 9-month Ushahidi evaluation project in partnership with the Harvard Humanitarian Initiative supported by the Knight Foundation. Jennifer Chan and Melissa Tully conducted research which lead to the creation of case studies and toolboxes. (2011) This is Toolbox #3: Real-Time Evaluation.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
"Work like the Network" for the Social Business Summit 2010Lane Becker
Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few.
In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.
Questa presentazione è stata creata per il corso universitario di CROSS CULTURAL MARKETING. Non è quindi un documento ufficiale dell'azienda. I dati sono stati scelti con nostra discrezione e non rispecchiano quelli dell'azienda. E' stata un esercitazione di gruppo. Se per qualche motivo abbiamo leso la riservatezza aziendale o altro, preghiamo chi di competenza a contattare gli autori.
Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet
Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few.
In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.
"Thousands of organizations around the world, including AT&T, Sears, Ford, Verizon, The Guardian, Elsevier, Cisco, Macy’s and more have found their solution: Lucene/Solr open source, the world’s most popular search technology. Our new white paper “A Manager’s Guide to Real World Open Source Search Applications” provides numerous case studies across various industries and business models to show how real-world businesses have turned Lucene/Solr open source search into competitive advantage.http://www.lucidimagination.com/files/file/whitepaper/LIWP_LuceneSolrRealWorldSearch.pdf
"
From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years OnJean Burgess
My keynote presentation at the Transforming Audiences conference, September 2011, University of Westminster. Contains mostly pictures of the internet, video recording to come.
The Kenya Ushahidi Evaluation Project was 9-month Ushahidi evaluation project in partnership with the Harvard Humanitarian Initiative supported by the Knight Foundation. Jennifer Chan and Melissa Tully conducted research which lead to the creation of case studies and toolboxes. (2011) This is Toolbox #3: Real-Time Evaluation.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
Services and Computers sectors retained their first and second positions. Amazon Online India maintained its first position in the top advertisers list. There was a surge of 71% in ad impressions during Oct-Dec’23 over Jan-Mar’23.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
1. SocioSquare
Case
Study
–
Delhi
Safari
Sept
1,
2012
Title:
Gamification
-
The
new
trend
for
engagement
Delhi
Safari
Facebook
Campaign
Delhi
Safari
is
India’s
first
stereoscopic
3D
animated
feature
film
made
by
Nikhil
Advani
and
produced
by
Krayon
Pictures.
It’s
a
film
that
has
got
a
taste
of
Bollywood
Masala
combined
with
a
global
cause
of
Deforestation
and
Wildlife
Protection.
Alongside
awesome
entertainment,
it
gives
you
great
food
for
thought
for
these
causes.
Objective:
Since
Delhi
Safari
is
an
animated
movie,
the
Facebook
Fan
page
for
it
had
to
be
something
as
unique
as
the
film.
Our
main
objective
while
working
on
this
page
is
to
create
a
perception
for
this
movie
that
is
very
Bollywood
in
nature.
We
have
added
as
much
fun
and
entertainment
as
possible
keeping
creativity
in
mind
so
that
the
page
does
not
have
monotonous
content.
Eventually,
all
our
efforts
were
channelized
to
one
final
goal
–
Maximum
Fan
Engagement.
Strategy:
We
were
very
clear
on
the
fact
that
there
was
no
space
for
redundancy
on
the
Page.
We
decided
upon
two
main
key
areas:
-‐To
extend
the
content
of
the
page
beyond
the
things
which
are
already
done
on
other
movie
pages.
-‐Capitalize
on
the
weekends
for
engaging
the
fans
via
our
creative
content
which
included
fan
activities/puzzles
etc.
Solution:
Gamification
-
The
new
trend
for
engagement
For
engaging
more
and
more
fans
on
the
page
over
the
weekends,
we
strategized
our
content
in
form
of
picture
games.
Every
weekend
we
came
up
with
posts
which
are
game
centric,
so
that
the
fans
are
attracted
to
give
some
inputs
to
it.
We
intentionally
did
not
keep
any
gratification
related
to
any
of
these
posts,
nor
were
they
directly
promoted
through
Facebook
or
any
other
form
of
advertising.
They
were
purely
made
from
a
point
of
view
of
holding
on
to
a
fan’s
attention
and
give
them
something
more
to
do
than
just
reading
a
post
or
checking
out
a
picture.
Thus,
a
variety
of
games
were
tossed
into
posts,
which
fetched
us
amazing
outcomes.
Some
of
our
posts
that
proved
to
be
super-‐hits
on
the
page
are
as
follows.
-‐ Maze
Game
-‐ Solve
the
puzzle
-‐ Spot
differences
-‐ Spot
the
words
-‐ Comic
strips
Outcomes:
-‐
With
less
than
200,000
likes,
our
most
popular
post
on
page
was
the
maze
game
that
attracted
over
10,000
interactions
(5,300
likes,
more
than
3,500
2. SocioSquare
Case
Study
–
Delhi
Safari
Sept
1,
2012
comments
and
1,048
shares).
As
we
know,
a
single
Facebook
post
typically
reaches
<16%
of
fan
base,
but
with
this
post
reached
over
136,000+
(i.e.
68%)
people
out
of
which
49,000+
was
viral
reach.
-‐The
learning
that
we
imbibed
after
working
on
this
page
with
these
creative
posts
is
that
fans
are
ready
to
engage
with
the
posts,
provided
not
too
much
is
asked
from
them
in
return.
Here,
in
the
maze
game,
the
fans
were
just
asked
to
reply
with
the
right
answer
using
the
options
A,
B,
C
or
D.
Since
it
was
just
a
single
letter
reply
that
was
required,
the
comments
kept
pouring
throughout
the
day.
-‐It
was
also
observed
that
the
best
time
to
fetch
attraction
from
the
fans
is
the
weekends,
especially
for
movie
brands.
(Starting
Friday
evening
to
Sunday)
-‐Focusing
upon
this
factor
and
developing
our
content
accordingly
so
that
the
same
rate
of
virality
can
be
fetched
over
and
over
again.
Creative
Posts:
1)
Most
Viral
Post:
The
Maze
Game
Total
Reach:
136,182
Viral
Reach:
49,036
3. SocioSquare
Case
Study
–
Delhi
Safari
Sept
1,
2012
2)
Post
2:
Spot
Differences
The
original
post
was
made
on
August
19th,
when
the
page
had
about
140,000
fans.
On
this
post
we
got
1000+
likes,
250+
shares
&
over
150
attempts
in
less
than
3
hrs.
3)
Crossword
Puzzle:
The
original
post
was
made
on
August
5th,
when
the
page
had
less
than
50,000
fans.
250+
likes,
60
shares
&
good
number
of
successful
attempts
in
less
than
2
hrs.
We
shared
the
solution
the
next
day.
Snapshot
of
the
solution
post
is
below.
4. SocioSquare
Case
Study
–
Delhi
Safari
Sept
1,
2012
4)
Jigsaw
Puzzle:
A
post
for
jigsaw
lovers
5)
Comic
Strip:
Wrong
Entry!