iXiGO.com is India's leading travel planning website. It aggregates travel information from hundreds of sites to help travelers find destinations, activities, transportation, hotels, restaurants, weather and more. To engage followers on Pinterest in a creative way, iXiGO ran a 5-day contest asking people to pin places they want to visit and why. Over 420 pins were submitted with the #MustiXiGO hashtag. Various bonus activities increased participation. The contest grew iXiGO's Pinterest followers by 92 and the board's followers by 127, showing the success of using social media to connect with travelers.

2. What is
iXiGO.com.com is India’s leading travel planning and search website.
iXiGO.com.com’s vision is to simplify the life of travellers through
innovative travel products for Internet & Mobile. The website searches,
aggregates and curates travel information across hundreds of travel
sites and allows travellers to access relevant information on tourist
destinations, places to visit, things to do, modes of transport, driving
directions, hotels, restaurants, weather and more.

3. ran a very interactive Contest on
Pinterest between 23rd Jan- 27th Jan
2013.

4. Objectives:
• Deepen engagement with followers of iXiGO.com on
Pinterest in a creative manner
• Achieve substantial reach for the brand
• To drive traffic to the iXiGO.com.com website
• To be perceived as a brand that cares about its Target
Audience’s travel wishes

5. Why a Pinterest Contest?
• Pinterest has served as an excellent platform
to accelerate iXiGO.com.com’s social media
efforts
• iXiGO.com has a strong network of travel
enthusiasts and travel photographers and
actively interacts with them on Pinterest
Head here: pinterest.com/iXiGO.com

6. Contest Hashtag:
#MustiXiGO
We wanted to make iXiGO.com synonymous with the word ‘Travel’ through the duration
of the contest to create indelible brand associations.

7. The Contest
• Contest Duration: 23rd Jan – 27th Jan
• Where? iXiGO.com’s Community Pinboard ‘Amazing Places
(World)
• Call to Action: Pin images of all the places you must visit
in your lifetime on our Amazing Places (World) Pinboard
AND tell us why you want to go there. Also, repin all the
images from the #MustiXiGO Pinboard

8. Execution
• The contest was run on the most popular pinboard Amazing Places (World)
• Teaser Posts on Facebook, Twitter and Pinterest starting 20th Jan
• Call to Action was pinned at least 3 times each day to keep the interaction going
• Interacted with all the participants and appreciated their efforts
• Announced Bonus Activities at the peak participation time
• Announced winners on 28th Jan

9. #MustiXiGO Bonus Activities
We announced a Bonus Activity every day during the peak contest participation time.
Objective: To increase participation and engagement + creating strong brand
associations with Travel

10. The
Prizes

11. Phenomenal Participation:
423 High Quality Travel centric Pins were submitted for the #MustiXiGO Contest

12. Parameters Baseline Day 1 Day 2 Day 3 Day 4 Day 5 Total
Number of - 87 55 85 97 99 423
Contest pins
Followers of 283 310 330 347 365 374 374
iXiGO.com.com
Followers of 175 213 245 264 289 300 300
Amazing Places
(World)
Number of - 5 6 10 15 19 55
repins from
#MustiXiGO
#MustiXiGO by the numbers

13. Analytics (via pinpuff.com)
Your Pinfluence Score is 52.16
-Activity Score: 80
Great! You are very active on Pinterest - perfect choice for Brands on Pinterest.
- Virality Score: 84
Your Pinterest profile is an asset for any brand. Keep creating the amazing content.
Board Followers Pins Repins Likes
Amazing places
(World) by 300 955 1734 490
iXiGO.com.com
#MustiXiGO 146 9 55 5

14. Results
Increase in
Number of Increase in
Followers of the Number of Gained
Followers and 127 followers meaningful
iXiGO.com.com
brand Pinterest incredible levels added to interaction and
of interaction Amazing Places followers in
page: 92 Pinterest
on Amazing Places (World) in a
followers in a (World) span of 5 days influencers from
span of 5 Community India
pinboard
days

15. Feedback from Participants

16. Conclusion
• A strong brand association has been created for iXiGO.com
on Pinterest
• Pinterest followers were successfully engaged in an
interesting travel contest
• The contest was all about the travel dreams and wishes of
the participants and started a real conversation between
the users and the brand

17. "iXiGO has always believed in social media as a platform to reach out to
interested consumers and strike a meaningful dialogue. We have embraced its
power right from our inception and that is the reason why 'Social' for iXiGO has
been a strength and is even integrated in our core product offerings.
Considering that travel innately is a social activity, we constantly aim to reach out
to our target audience in the most innovative and creative ways, through the use
of social touchpoints.”
-Saurabh Srivastava, VP - Marketing & Product Strategy
iXiGO.com

18. Contact:
Kshitij Rihal/ Nitisha Pande
Co-Founders
kshitij@adhog.in, nitisha@adhog.in
AdHog Interactives
www.adhog.in