SlideShare a Scribd company logo
Group Members…
 Largest Manufacturer’s of Biscuits &
Confectionaries almost 80years.
 Parle itself symbolizes quality, nutrition & great
taste.
 Most of Parle product are Market Leaders.
 Available Everywhere.
 Beacon of faith & trust for the consumers.
 Great strength is extremely widespread
distribution network.
 Established in 1929.
 1st Brand- Parle Glucose & Parle Manaco.
 Multimillion US$ Company
 Market leader in many products.
 Won acclaim at the Monde Selection since 1970.
 40% of the total biscuit market.
 15% of the total confectionery market.
parle product’s
Biscuits.. Confectionery.. Snacks
• Parle-G       • Melody             •   Parle Wafers
• Krackjack     •   Kismi Gold       •   Musst Bite
• Hide n Seek   •   Mango bite       •   Jeffs
• Magix         •   Kacha Mango bite •   Cheesling
•Manaco         •   Orange Candy     •   Musst tix n Musst
• Kreamz        •   Poppins          •   Sixer
• Milk Shakti   •   Kismi Toffee     •   Sixer Zeera
• Parle Marie   •   Mazelo           •   Full Toss
quality commitment…!!!
RAW MATERIALS TESTING
                              MIXING




      MOULDING



                           BAKING



   COOLING



                        PACKING
STEPHAN MIXER



                                        OVEN
                MOULDING


                                                               CURVE
                                                               PLATE


                                COOLING
                               CONVEYOR
CURVE
PLATE


                           STALKING TABLE
                                                         MULTIPACK
                                                          MACHINE




                                               SEALING
                                BOX            MACHINE
                              TAPPING
  DIVERSION
    BELT

                                  CONVEYOR
                                    BELT




                                  DISPATCH
                                  SECTION
infrastructure…!!!
  Main factories In Mumbai & Bangalore
 Apart, in Bahadurgah, Neemrana, Haryana
& Rajasthan.
 Parle Products has 10 manufacturing units.
 75 manufacturing units on Contract.
Technology UseS …!!!
1. Stephan Mixer
Market Share



       PARLE


       BRITANIA


       PRIYAGOLD


       SUNFEAST


       OTHERS
   Parle Brand
   Diversified product Range
   Extensive distribution Network
   Low & Mid Price range
   Catering to Masses
   Better Understanding of consumer
    psyche



 Dependence on retailers & grocery for
displaying Diversified Parle Products
 Dependence on Parle-G Brand
   Estimated annual growth of 20%
   Low per capita consumption
    Changing consumer preferences
   Increasing demand of sugar free diet
    biscuits




 Hike in cost of production due to hike in Raw material
cost
 Increasing distribution cost
 Local bakery product
 Entry of various entrants, ITC, etc
Parle project
Parle project
Parle project
Parle project
Parle project

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Parle project

  • 1.
  • 3.  Largest Manufacturer’s of Biscuits & Confectionaries almost 80years.  Parle itself symbolizes quality, nutrition & great taste.  Most of Parle product are Market Leaders.  Available Everywhere.  Beacon of faith & trust for the consumers.  Great strength is extremely widespread distribution network.
  • 4.  Established in 1929.  1st Brand- Parle Glucose & Parle Manaco.  Multimillion US$ Company  Market leader in many products.  Won acclaim at the Monde Selection since 1970.  40% of the total biscuit market.  15% of the total confectionery market.
  • 5. parle product’s Biscuits.. Confectionery.. Snacks • Parle-G • Melody • Parle Wafers • Krackjack • Kismi Gold • Musst Bite • Hide n Seek • Mango bite • Jeffs • Magix • Kacha Mango bite • Cheesling •Manaco • Orange Candy • Musst tix n Musst • Kreamz • Poppins • Sixer • Milk Shakti • Kismi Toffee • Sixer Zeera • Parle Marie • Mazelo • Full Toss
  • 7. RAW MATERIALS TESTING MIXING MOULDING BAKING COOLING PACKING
  • 8. STEPHAN MIXER OVEN MOULDING CURVE PLATE COOLING CONVEYOR CURVE PLATE STALKING TABLE MULTIPACK MACHINE SEALING BOX MACHINE TAPPING DIVERSION BELT CONVEYOR BELT DISPATCH SECTION
  • 9.
  • 10.
  • 11. infrastructure…!!!  Main factories In Mumbai & Bangalore  Apart, in Bahadurgah, Neemrana, Haryana & Rajasthan.  Parle Products has 10 manufacturing units.  75 manufacturing units on Contract.
  • 12. Technology UseS …!!! 1. Stephan Mixer
  • 13.
  • 14.
  • 15. Market Share PARLE BRITANIA PRIYAGOLD SUNFEAST OTHERS
  • 16.
  • 17. Parle Brand  Diversified product Range  Extensive distribution Network  Low & Mid Price range  Catering to Masses  Better Understanding of consumer psyche  Dependence on retailers & grocery for displaying Diversified Parle Products  Dependence on Parle-G Brand
  • 18. Estimated annual growth of 20%  Low per capita consumption  Changing consumer preferences  Increasing demand of sugar free diet biscuits  Hike in cost of production due to hike in Raw material cost  Increasing distribution cost  Local bakery product  Entry of various entrants, ITC, etc