Parle is one of the largest manufacturers of biscuits and confectioneries in India with a history of over 80 years. Some of its popular products include Parle-G, Hide and Seek, Melody, and Poppins. It has a 40% market share of the biscuit market and 15% of the confectionery market in India. Parle has extensive manufacturing and distribution networks across India to cater to millions of consumers.

2. Group Members…

3.  Largest Manufacturer’s of Biscuits &
Confectionaries almost 80years.
 Parle itself symbolizes quality, nutrition & great
taste.
 Most of Parle product are Market Leaders.
 Available Everywhere.
 Beacon of faith & trust for the consumers.
 Great strength is extremely widespread
distribution network.

4.  Established in 1929.
 1st Brand- Parle Glucose & Parle Manaco.
 Multimillion US$ Company
 Market leader in many products.
 Won acclaim at the Monde Selection since 1970.
 40% of the total biscuit market.
 15% of the total confectionery market.

5. parle product’s
Biscuits.. Confectionery.. Snacks
• Parle-G • Melody • Parle Wafers
• Krackjack • Kismi Gold • Musst Bite
• Hide n Seek • Mango bite • Jeffs
• Magix • Kacha Mango bite • Cheesling
•Manaco • Orange Candy • Musst tix n Musst
• Kreamz • Poppins • Sixer
• Milk Shakti • Kismi Toffee • Sixer Zeera
• Parle Marie • Mazelo • Full Toss

6. quality commitment…!!!

7. RAW MATERIALS TESTING
MIXING
MOULDING
BAKING
COOLING
PACKING

8. STEPHAN MIXER
OVEN
MOULDING
CURVE
PLATE
COOLING
CONVEYOR
CURVE
PLATE
STALKING TABLE
MULTIPACK
MACHINE
SEALING
BOX MACHINE
TAPPING
DIVERSION
BELT
CONVEYOR
BELT
DISPATCH
SECTION

11. infrastructure…!!!
 Main factories In Mumbai & Bangalore
 Apart, in Bahadurgah, Neemrana, Haryana
& Rajasthan.
 Parle Products has 10 manufacturing units.
 75 manufacturing units on Contract.

12. Technology UseS …!!!
1. Stephan Mixer

15. Market Share
PARLE
BRITANIA
PRIYAGOLD
SUNFEAST
OTHERS

17.  Parle Brand
 Diversified product Range
 Extensive distribution Network
 Low & Mid Price range
 Catering to Masses
 Better Understanding of consumer
psyche
 Dependence on retailers & grocery for
displaying Diversified Parle Products
 Dependence on Parle-G Brand

18.  Estimated annual growth of 20%
 Low per capita consumption
 Changing consumer preferences
 Increasing demand of sugar free diet
biscuits
 Hike in cost of production due to hike in Raw material
cost
 Increasing distribution cost
 Local bakery product
 Entry of various entrants, ITC, etc