SlideShare a Scribd company logo
Creativity
Identity
Remix
Curiosity
Understanding
Spreadability
Professional online presence




Identity, autonomy, ownership
 Identity, autonomy, ownership
S=(C+L) or spreadability = (current affairs + lolz)




                           Father Ted Supercut - 29 Nov 2012
                           5,228 views http://bit.ly/UXqMc0


                           Father Ted Belfast Riots – 9 Dec 2012
                           24,176 views http://bit.ly/UXqMc0
                           Dubstep Eyebrows – 25 Dec 2012
                           350 views http://bit.ly/13D9yzW
                           Parkour jump – 25 July 2007
                           66,946 views http://bit.ly/WjOLOL




alysis http://robkellysound.wordpress.com/2013/01/10/spreadable-media-the-analysis/
Mobile Creativity
 “Travelling on trains gives
   me time to shape ideas”
   @ugfl – 2nd Year student
#ELVSS - Entertainment Lab for the Very Small Screen




Networked Creativity: International
Networked Creativity: International
Collaborations
Collaborations
Running a module as an
Alternate Reality Game

         • curiosity
     • collecting ideas
        • connecting
• getting your work out there
#PSVTAM


BSc Professional Sound and Video Technology
Advanced Multimedia (n=30)

                                   - Digital identity
                                    - Remix culture
                    - Copyright, licensing, ethics
                 - Participatory media production
                       - Mobile phone filmmaking
                         - Transmedia storytelling
                         - Critical media literacies
Go Beyond!
    Dig Deep!
Question Everything!
Exchange Square/The
     Triangle
The Game
                                                 How to get from
Week      TOPIC
Week 1    Digital Identity/Online Presence
                                                           HERE
Week 2    Remix Culture/Participatory Culture

Week 3    Copyright, licensing, ethics

Week 4    Networks and Openness

Week 5    Huey – Guest Lecture

Week 6

Week 7

Week 8
          Transmedia/digital storytelling

          Pocket Cinema

          Mobile Film Project
                                                91211
Week 9    Mobile Film Project

Week 10   Mobile Film Project

Week 11   THE REVEAL (BBC Big Screen)
Week 12   BBC Big Screen (2nd showing)
                                                   To HERE?
Solving puzzles, cracking codes
Inspired: Engaged: Creating
On the eve of the reveal…

Live Q+A




            “Best TV programme I’ve watched in ages!” (James)
Surprise appearance… could it be?
9th December 2011 (a.k.a. 91211)
REVEAL: Reactions
Experiences : Engagement
                                                       “Just so pleased to have
                                                        “Just so pleased to have
                                                         been involved in this
                                                          been involved in this
                                                           ARG, Rufi will live
                                                            ARG, Rufi will live
   “this is something I’ll
    “this is something I’ll                                    forever!”
                                                                forever!”
        never forget”
         never forget”           “Today IIrealized just
                                  “Today realized just
                               how amazing the small
                                how amazing the small
                                  things in life can be.
                                   things in life can be.
                                Yes, this is a massive
                                  Yes, this is a massive
                                   cliché but, yes, it is
                                    cliché but, yes, it is
 “It was incredible, we all
   “It was incredible, we all             true!”
                                           true!”
    watched in the rain as
    watched in the rain as
                                                 “This was a fantastic
                                                  “This was a fantastic
  passers by watched the
   passers by watched the
                                              learning experience; The
                                               learning experience; The
    work we had created,
     work we had created,
                                               intrigue, the teamwork,
                                                intrigue, the teamwork,
    broadcast on a huge
     broadcast on a huge
                                                   the puzzle solving;
                                                    the puzzle solving;
 screen in one of the most
  screen in one of the most
                                              Everyone who has taken
                                               Everyone who has taken
     famous cities in the
      famous cities in the
                                               part in the process has
                                                part in the process has
             world.
              world.
                                                   brought their own
                                                     brought their own
                                                  theories and ideas,
                                                    theories and ideas,
                                             everyone has helped solve
                                              everyone has helped solve
         “I wanna do it again!”
          “I wanna do it again!”              a little bit of the puzzle.”
                                               a little bit of the puzzle.”
Creating and Connecting

      Helen Keegan
      http://twitter.com/heloukee
      http://heloukee.wordpress.com
nd Enterprise Exchange - The Egg, University of Salford, MediaCityUK

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CIRCUS, Helen Keegan

  • 2. Professional online presence Identity, autonomy, ownership Identity, autonomy, ownership
  • 3. S=(C+L) or spreadability = (current affairs + lolz) Father Ted Supercut - 29 Nov 2012 5,228 views http://bit.ly/UXqMc0 Father Ted Belfast Riots – 9 Dec 2012 24,176 views http://bit.ly/UXqMc0 Dubstep Eyebrows – 25 Dec 2012 350 views http://bit.ly/13D9yzW Parkour jump – 25 July 2007 66,946 views http://bit.ly/WjOLOL alysis http://robkellysound.wordpress.com/2013/01/10/spreadable-media-the-analysis/
  • 4. Mobile Creativity “Travelling on trains gives me time to shape ideas” @ugfl – 2nd Year student
  • 5. #ELVSS - Entertainment Lab for the Very Small Screen Networked Creativity: International Networked Creativity: International Collaborations Collaborations
  • 6.
  • 7. Running a module as an Alternate Reality Game • curiosity • collecting ideas • connecting • getting your work out there
  • 8. #PSVTAM BSc Professional Sound and Video Technology Advanced Multimedia (n=30) - Digital identity - Remix culture - Copyright, licensing, ethics - Participatory media production - Mobile phone filmmaking - Transmedia storytelling - Critical media literacies
  • 9. Go Beyond! Dig Deep! Question Everything!
  • 10.
  • 12. The Game How to get from Week TOPIC Week 1 Digital Identity/Online Presence HERE Week 2 Remix Culture/Participatory Culture Week 3 Copyright, licensing, ethics Week 4 Networks and Openness Week 5 Huey – Guest Lecture Week 6 Week 7 Week 8 Transmedia/digital storytelling Pocket Cinema Mobile Film Project 91211 Week 9 Mobile Film Project Week 10 Mobile Film Project Week 11 THE REVEAL (BBC Big Screen) Week 12 BBC Big Screen (2nd showing) To HERE?
  • 15. On the eve of the reveal… Live Q+A “Best TV programme I’ve watched in ages!” (James)
  • 17. 9th December 2011 (a.k.a. 91211)
  • 19. Experiences : Engagement “Just so pleased to have “Just so pleased to have been involved in this been involved in this ARG, Rufi will live ARG, Rufi will live “this is something I’ll “this is something I’ll forever!” forever!” never forget” never forget” “Today IIrealized just “Today realized just how amazing the small how amazing the small things in life can be. things in life can be. Yes, this is a massive Yes, this is a massive cliché but, yes, it is cliché but, yes, it is “It was incredible, we all “It was incredible, we all true!” true!” watched in the rain as watched in the rain as “This was a fantastic “This was a fantastic passers by watched the passers by watched the learning experience; The learning experience; The work we had created, work we had created, intrigue, the teamwork, intrigue, the teamwork, broadcast on a huge broadcast on a huge the puzzle solving; the puzzle solving; screen in one of the most screen in one of the most Everyone who has taken Everyone who has taken famous cities in the famous cities in the part in the process has part in the process has world. world. brought their own brought their own theories and ideas, theories and ideas, everyone has helped solve everyone has helped solve “I wanna do it again!” “I wanna do it again!” a little bit of the puzzle.” a little bit of the puzzle.”
  • 20. Creating and Connecting Helen Keegan http://twitter.com/heloukee http://heloukee.wordpress.com nd Enterprise Exchange - The Egg, University of Salford, MediaCityUK