This document discusses social media and how companies can use social media tools in their marketing communications. It provides examples of how some Swedish companies have utilized blogs, forums, and other social media platforms. It also notes that while only 5% of Swedish listed companies have issues with their brands on Google, being active and updating content across social media channels helps companies manage their online presence and how others perceive their brand on platforms like Google. It emphasizes that what others say about a company online becomes visible, so social media is important for corporate communications.

1. Social Media
Biotech Builders - Aug 2010

2. Judith Wolst
 Blogger
 Consultant: Social
Media & Search
Engines
 Social Media user
in my daily life

3. Blogger
 Social Media
 E-commerce
 Search Engines
 Online PR
 Online Marketing

4. Consultant  Social Media,
Search Engines
& Online PR.

5. How social media is affecting your
company's brand.

6. “The next generation of consumers will
expect their brands to always be available,
providing interactive experiences and
bringing value to our lives by taking
advantage of social media tools in their
Marketing communications."
Martin Lindstrom, Brand Guru

7. Social Media

11. How others have done it

12. 2008

14. 2010

15. The White House
today

21. Social Media and Search Engines

22. Youtube Blocket
Eniro
Lexikon
Lyrics
Google
Facebook
Britney Spears
Aftonbladet iphone

23. Youtube Blocket
Eniro
Lexikon
Lyrics Most popular words to
search for on Google - Google
in Sweden 2009.
Facebook
Britney Spears
Aftonbladet iphone

24. Youtube Blocket
Eniro
Lexikon
Lyrics
People Google on Google
”Google”…
Facebook
Britney Spears
Aftonbladet iphone

25. Corporate Communication

26. Statistics
 Do you search for Answer Share
information about listed Yes 90.8%
No 6.8%
companies in other No answer 2.4%
channels than the
company’s website? Answer Share
Wikipedia 76.0%
 Do you use any of the Linked in 26.0%
Facebook 24.0%
following social media Other 13.2%
types? Digg
technorati
3.2%
1.2%
No answer 0.8%
No 0.0%

27. Article:
 5% of Swedish listed companies have problems with their
brands on Google.

28. Article:
 5% of Swedish listed companies have problems with their
brands on Google.
 In Sweden there are about 250 listed companies of which 11
had problems."

30. TD
 Blog
 Blog

31. Phonera
 Blog
 Forum
 Forum

32. Mekono-
men
 Blog

34. Nordea
 Blog/forum

35. 10-09-04
| 35

36. Google likes ”Sociala Media”

37. Google likes ”Sociala Media”
 Good at using so-called “keywords”
 Liks comes naturally
 Google likes content that is constantly updated

38. Google likes ”Sociala Media”

39. Google likes ”Sociala Media”

40. Google likes ”Sociala Media”
What others say about YOU becomes visible!

41. ?????
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?
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43. Website
Wikipedia
Flickr
Twitter
Facebook

45. How about your
company?

46. Your World

48. http://www.youtube.com/watch?v=yNe6-p4G7Ik

50. Thank you!
Judith.wolst@halvarsson.se