L’obiettivo di questo intervento formativo è quello di fornire un panorama sul cambiamento apportato dai Social Media alle strategie marketing e descrivere le diverse opportunità che si presentano alle aziende in un contesto in continua evoluzione tecnologica e di rottura con i modelli organizzativi tradizionali.
This document appears to list various brands and products across different categories without much additional context. It mentions prize-winning ads for Lancome, Nike, Weston, Burger King, and Bijouteries Natan. It also lists products or categories such as incredibly soft, Harry's Bread, Tobacco, Speed, Sports, Beverages, Dental Care, Bags, window cleaner, and hair removal.
Monografia - Mobile Web Apps vs Native AppsLuiz Oliveira
O documento discute o planejamento de aplicativos móveis, comparando o desenvolvimento nativo e web. Ele destaca que o planejamento deve considerar os recursos do dispositivo, plataformas de suporte, recursos da equipe e orçamento disponível. Além disso, discute os prós e contras de cada abordagem e conclui que a melhor opção depende do projeto, orçamento e equipe.
Concevoir des apps qui plaisent ce n'est pas si facile. On a vite fait de commettre l'erreur fatale. Voici comment éviter les erreurs de conception les plus courantes.
L’obiettivo di questo intervento formativo è quello di fornire un panorama sul cambiamento apportato dai Social Media alle strategie marketing e descrivere le diverse opportunità che si presentano alle aziende in un contesto in continua evoluzione tecnologica e di rottura con i modelli organizzativi tradizionali.
This document appears to list various brands and products across different categories without much additional context. It mentions prize-winning ads for Lancome, Nike, Weston, Burger King, and Bijouteries Natan. It also lists products or categories such as incredibly soft, Harry's Bread, Tobacco, Speed, Sports, Beverages, Dental Care, Bags, window cleaner, and hair removal.
Monografia - Mobile Web Apps vs Native AppsLuiz Oliveira
O documento discute o planejamento de aplicativos móveis, comparando o desenvolvimento nativo e web. Ele destaca que o planejamento deve considerar os recursos do dispositivo, plataformas de suporte, recursos da equipe e orçamento disponível. Além disso, discute os prós e contras de cada abordagem e conclui que a melhor opção depende do projeto, orçamento e equipe.
Concevoir des apps qui plaisent ce n'est pas si facile. On a vite fait de commettre l'erreur fatale. Voici comment éviter les erreurs de conception les plus courantes.
This document discusses digital transformation and the role of humans in an increasingly digital world. It explains that digitalization means using digital technologies to change business models and create new revenue opportunities. It then outlines many developing digital technologies from artificial intelligence to augmented reality. While these technologies may change work and society, the document argues that humans will still be needed to provide balance, constant learning, and human-centered perspectives in developing new technologies and business models.
#GGM11 - Social E-handel + GamificationJudith Wolst
The document discusses how gamification techniques can be used in e-commerce and social commerce. It outlines different types of "funnels" used in social games to encourage viral sharing, user engagement, and retention. Examples of viral mechanics for e-commerce include offering friends discounts for invites or getting a free item for daily store visits. Zappos' VIP program is discussed as an example of using status and badges to motivate engagement. The document argues gamification can help increase traffic, customers, and sales for online retailers and app developers.
The document discusses social commerce and how retailers can leverage social media platforms like Facebook Connect and engage customers. It provides examples of how companies like Levi's and Amazon have integrated social features. Recommendations are given on how smaller e-retailers can develop intelligence and move their online stores closer to the future by taking advantage of social commerce opportunities on mobile devices. Check-ins and sharing on social media are highlighted as ways to drive traffic and offer promotions.
The document discusses how social media and search engines are affecting companies' brands. It notes that 5% of Swedish listed companies have issues with their brands on Google and provides examples. The text also contains tips for optimizing websites and content to be found on search engines like Google, emphasizing using keywords, regularly updating content, and getting other websites and social media to link to and mention your content. It stresses the importance of companies paying attention to how they are discussed online.
Social Business Conference - Sociala Medier & Corporate CommunicationJudith Wolst
Social Business Conferense - Sociala Medier & Corporate Communication.
Stockholm - September 2010
http://www.socialbusiness.se/social-business-conference-agenda/
This document discusses social media and how companies can use social media tools in their marketing communications. It provides examples of how some Swedish companies have utilized blogs, forums, and other social media platforms. It also notes that while only 5% of Swedish listed companies have issues with their brands on Google, being active and updating content across social media channels helps companies manage their online presence and how others perceive their brand on platforms like Google. It emphasizes that what others say about a company online becomes visible, so social media is important for corporate communications.
Social Media @ Paf Open Business Day & Åland Chamber of CommerceJudith Wolst
This document discusses the importance of social media and how it is affecting companies' brands. It notes that the top ten most visited websites are mostly social media and search platforms, demonstrating their dominance online. It provides the example of how Barack Obama successfully used social media like YouTube and Facebook in his 2008 presidential campaign. The document also discusses how companies can use social media like blogs, forums and Twitter to engage customers. It notes that 5% of Swedish listed companies have issues with their brands on Google searches. The document encourages companies to have active presences on social media platforms to maintain control over what others say about their brands online.
Social Media Optimization (SMO) involves making content linkable, embeddable, searchable, and rewarding to drive sharing and increase rankings. The document provides 5 points on SMO: 1) Making content linkable and shareable, 2) Allowing embedding, 3) Improving gain and rankings, 4) Providing rewards, and 5) Ensuring discoverability through search. It also includes 5 image links.
This document discusses digital transformation and the role of humans in an increasingly digital world. It explains that digitalization means using digital technologies to change business models and create new revenue opportunities. It then outlines many developing digital technologies from artificial intelligence to augmented reality. While these technologies may change work and society, the document argues that humans will still be needed to provide balance, constant learning, and human-centered perspectives in developing new technologies and business models.
#GGM11 - Social E-handel + GamificationJudith Wolst
The document discusses how gamification techniques can be used in e-commerce and social commerce. It outlines different types of "funnels" used in social games to encourage viral sharing, user engagement, and retention. Examples of viral mechanics for e-commerce include offering friends discounts for invites or getting a free item for daily store visits. Zappos' VIP program is discussed as an example of using status and badges to motivate engagement. The document argues gamification can help increase traffic, customers, and sales for online retailers and app developers.
The document discusses social commerce and how retailers can leverage social media platforms like Facebook Connect and engage customers. It provides examples of how companies like Levi's and Amazon have integrated social features. Recommendations are given on how smaller e-retailers can develop intelligence and move their online stores closer to the future by taking advantage of social commerce opportunities on mobile devices. Check-ins and sharing on social media are highlighted as ways to drive traffic and offer promotions.
The document discusses how social media and search engines are affecting companies' brands. It notes that 5% of Swedish listed companies have issues with their brands on Google and provides examples. The text also contains tips for optimizing websites and content to be found on search engines like Google, emphasizing using keywords, regularly updating content, and getting other websites and social media to link to and mention your content. It stresses the importance of companies paying attention to how they are discussed online.
Social Business Conference - Sociala Medier & Corporate CommunicationJudith Wolst
Social Business Conferense - Sociala Medier & Corporate Communication.
Stockholm - September 2010
http://www.socialbusiness.se/social-business-conference-agenda/
This document discusses social media and how companies can use social media tools in their marketing communications. It provides examples of how some Swedish companies have utilized blogs, forums, and other social media platforms. It also notes that while only 5% of Swedish listed companies have issues with their brands on Google, being active and updating content across social media channels helps companies manage their online presence and how others perceive their brand on platforms like Google. It emphasizes that what others say about a company online becomes visible, so social media is important for corporate communications.
Social Media @ Paf Open Business Day & Åland Chamber of CommerceJudith Wolst
This document discusses the importance of social media and how it is affecting companies' brands. It notes that the top ten most visited websites are mostly social media and search platforms, demonstrating their dominance online. It provides the example of how Barack Obama successfully used social media like YouTube and Facebook in his 2008 presidential campaign. The document also discusses how companies can use social media like blogs, forums and Twitter to engage customers. It notes that 5% of Swedish listed companies have issues with their brands on Google searches. The document encourages companies to have active presences on social media platforms to maintain control over what others say about their brands online.
Social Media Optimization (SMO) involves making content linkable, embeddable, searchable, and rewarding to drive sharing and increase rankings. The document provides 5 points on SMO: 1) Making content linkable and shareable, 2) Allowing embedding, 3) Improving gain and rankings, 4) Providing rewards, and 5) Ensuring discoverability through search. It also includes 5 image links.