how social media helps to promote our business and with the help of social media how we increase our business

1. Social media audit
assignment
Popeyes Louisiana kitchen

2. Content
History
I. Size
II. Ceo
III. Product and service
Methodology
I. case study
II. questionnaire
Result
Recommendations
references

3. HISTORY
• Forty-four years prior in New Orleans, Louisiana, a taste sensation was
conceived. What started with one little eatery and one major thought
transformed into a furor that cleared the nation–and the world.
• The Popeyes® brand was set up in New Orleans, Louisiana in 1972 and
is the world's second most noteworthy quick association chicken thought
(in context of the measure of units). Inside the QSR business, Popeyes
disconnects itself with a brilliant "New Orleans" style menu that segments
bursting chicken, chicken tenders, singed shrimp and other fish, and
besides jambalaya, Red Beans and Rice and other provincial things.
Popeyes is a greatly separated QSR check with a vitality for its Louisiana
legacy and magnificent good 'ol fashioned sustenance.

4. SIZE
• Popeyes serves sustenance the world pines for and is keeping
increasing its general reach. Popeyes has over 2000 restaurants
over worldwide. The Company works and establishments more than
2,000 Popeyes eateries around the world. Of the 1,600 private
extended eateries, around 70% are collected in Texas, California,
Louisiana, Florida, Illinois, Maryland, New York, Georgia, Virginia
and Mississippi. Of the practically 400 overall expanded burger
joints, around 55% are masterminded in Korea, Canada and Turkey.
More than 90% of the affiliation worked eateries are amassed in
Louisiana and Tennessee.

5. CEO
• Cheryl A. Bachelder is an enthusiastic eatery
industry official serving as the CEO of Popeyes
Louisiana Kitchen, Inc. Cheryl is known for her fresh
key considering, franchisee-centered approach,
prevalent money related execution and the
improvement of extraordinary pioneers and groups.

6. PRODUCT & SERVICE
Popeyes Provides chicken dishes in mild and spicy flavours and also offer side
dishes such as.
•
• CAJUN POUTINE.
• COLESLAW.
• ONION RINGS.
• MACRONI AND CHEESE.
• RED BEANS & RICE.
• CORN ON THE COB.
• MASHED POTATO.
• CAJUN FRIES.

7. METHODOLOGY
• METHOLOGY:
• below tools are using to collect data and gathered the company
information. Social media tools also considered to collect data such
as Facebook, twitter, LinkedIn, YouTube etc.
• Comparison
• Case study
• Questionnaire.

8. COMPARISON KFC V/S POPEYES
•
Initial introductions: Popeyes' chicken comes to you sizzling and, exceptionally fresh. Almost greaseless.
In the event that you endeavor a chomp, steam pours from the delicious profundities of the thigh. It has
that appealing yet some way or another unsettling fast food smell- - like salt and MSG, positively.
•
• KFC's thigh arrives tepid and with a developing oil spot creating at the base of the crate. It smells pretty
much the same as Popeyes. On the off chance that you endeavor a nibble, the breading will fall off at the
same time, and your hands will feel like an oil spill.
• Hull: Everyone concurs that a fresh, very much prepared, not very slick covering is vital to great browned
chicken. The covering on the Popeyes chicken is strong, truly fresh, with an unusual, undulated
appearance that looks like pounded cornflakes. It's exceptionally salty and as crunchy as a potato chip,
with auxiliary respectability that gives you a chance to take a nibble without all the skin falling off.
• KFC's breading is pitiful. It's flabby and frail, and will pull off in one oil scattered chomp. The gathered 11
herbs and flavors are not noticeable, aside from in a sprinkling of dark pepper. It leaves a sandy deposit on
your tongue.
• Chicken: Popeyes' tissue is succulent and (extra!) tastes dubiously of chicken. It's likewise peculiarly
smooth, practically vile. In any case, eaten with the outside layer, it's dreadfully delectable.
• KFC's meat has an indistinguishable smooth/disgusting surface, an issue exacerbated by the absence of a
fresh breading. It's sensibly delicious, and tastes fine, despite the fact that it is totally doused in oil.

9. COMPARISON KFC & POPEYES:
LEFT HANDSIDE IS KFC & RIGHT HAND SIDE IS POPEYES

10. TWITTER
Twitter is an extremely effective
advertising apparatus for
eateries, both vast and little and
from top of the line to fast food
(counting road trucks). With just
140 characters for each
overhaul, tweets get read, and
shared at a wonderful, prompt
rate. Twitter is additionally
utilized a considerable measure
through portable.
• TWEETS20.6K
• FOLLOWING5,855
• FOLLOWERS74.3K
• LIKES9,449
• LISTS1

11. YOUTUBE LINKEDIN
YOUTUBE
YouTube 2,236 subscribers
97,289 views
LinkedIn 10,246 followers

12. QUESTIONAIR (SURVEY)
Popeyes surveys shows that this company has more
profit than other competitors

13. RESULT:
• Facebook is the stage with the most engagement, with 2.1% of
popeyes taking after drawing in their substance. On twitter, 2% of
fans draw in with their substance. On YouTube, there has been one
say in the most recent four weeks.
•
• Popeyes has not ran a Flickr, LinkedIn or google+ in over a year.
Setting up publicizing gatherings of people via web-based
networking media stages gives you an extra resource and
instrument to utilize in the event that you ever need to get the word
out rapidly about news or substance.
• .

14. RECOMMENDATIONS:
• Popeye's Louisiana has a chance to separate itself from contenders via web-based
networking media by making and advancing pictures on stages where there is no
opposition.
•
• Popeyes Louisiana as of now shares one article each day on Facebook, Twitter, Pinterest
and on LinkedIn, Instagram, Flickr, and Google. Have not got another post in four weeks,
• .
• Example on Flicker it has only 31 members who are following Popeyes Flickr accounts.
• https://www.flickr.com/groups/popeyeschicken/
•
• Example on Google +: The main prominent web-based social networking stage that
Popeyes does not have a nearness is Google+. Since Google+ is the biggest web index on
the web, and since Popeyes. is very put resources into securing natural activity to develop
its image and business, I would suggest making enhanced recordings and presenting them
on Google+.
• https://plus.google.com/106898566447322452840
• Give comments:
• Remark on different presents or make inquiries on different influencers to start online
networking engagement.

15. REFERENCES:
 http://www.villagevoice.com/restaurants/kfc-vs-popeyes-fried-
chicken-smackdown-6579861
 http://www.campaignlive.com/article/popeyes-takes-
facebook-live-bring-drive-thru-chicken-
fans/1401378#QauQOTBUt6FuB7kV.99
 https://www.youtube.com/user/popeyes/playlists.
 https://www.facebook.com/PopeyesCanada/
 https://www.linkedin.com/company/popeyes-louisiana-
kitchen.
 https://popeyes.com/.
 http://www.louisianaentertainment.gov/


16. Thank you for your time
Shumaila tahseen