Presentation on using social media as a communication tool with academic engineering faculty and students from an engineering librarian's perspective. Shows how a blog, Facebook and Twitter are used and discusses the tools that make them easy to use.

1. 2 Sides of
Social Media
Communication
Orion Pozo, Collection Manager, NCSU Libraries
February 27, 2014
http://dld.bz/OrionSocialMedia

2. Public Side
Facebook: Orion Pozo
WordPress blog:
Physical Science, Engineering & Textiles News
Twitter: @NCSUEngLibrary
Second Life:
NC State Wolflands Library
Avatar: Peace Furst

3. Building a Brand - The Audience
Primary
NC State University
College of Engineering
College of Science
College of Textiles
Secondary
Other Libraries & Librarians
People Interested in NC State

4. Building a Brand - The Message
NCSU Libraries Engineering Information
New Books
New Resources
Library & Information Tips
NC State College of Engineering Information
New Books, Articles & Patents by CoE Researchers
Seminars, Awards, Honors, Activities
Engineering & Library News of Interest to CoE
Researchers

5. Blogging the News
Contents:
1. News and Tips
2. Online Resources
3. New Books

6. Facebook - Orion Pozo
1. Professional
2. Personal
3. Befriend
4. Listen
5. Respond
6. Contribute

7. Twitter - @NCSUEngLibrary
1. Largest audience
2. Broadest scope
3. Timely
4. Evanescent

8. Second Life - Avatar: Peace Furst
NC State University in Second Life
NC State Wolflands &
NC State Wolflands2
College of Management in SL
NC State Management
NCSU Management Accounting
NCSU Mgmnt Accounting2
Activities:
Greeting & Information
Exhibits & Digital Collections
Meetings & Presentations

9. Production Side
RabbitStats

10. FacetBrowser
1. Search the Catalog by Facets
2. Create sets of catalog items & their covers
3. Format results as a Blog entry

11. WordPress Dashboard
Shaun Bennett creates drafts of:
1. New Books blogs with Facetbrowser
2. New Articles blogs with dynamic searches of Digital Archives
3. Patents, New Faculty Books & other
I schedule them into a regular schedule of entries.
January visits to WordPress blogs:
Physical and Engineering Sciences = 856
Humanities and Social Sciences = 68
Agriculture and Life Sciences = 58

12. Socialoomph
URL Shortener
Keeps click-through statistics
Schedules Tweets
Keyword Alerts of Twitter posts

13. RabbitStats
Second Life® is a virtual world with an thriving internal economy.
It is a place where people can live, work, create, conduct business, learn, teach
and interact socially through their avatars.
The RabbitStats Sim Visitor Track will track all the avatars on your parcel or sim
and send you a daily email report listing their names.

14. Sample RabbitStats eMail
Dear NCSU Libraries,
Thank you for being a RabbitStats customer!
Here is your daily report
for Saturday, February 15 2014:
------------------------------------------
[SL Business Ad]
- - - - - - - - - - - - - - - - - - - - - - - - -
Object
Region Name: NC State Wolflands (282624, 298496)
Collector Position: (222.000000, 86.000000, 37.000000)
Scanning Radius: 50.0m
Reporting Period: 300 seconds
Average Frames Per Second: 16.794
Average Time Dilation: 38%
Unique Visitors: 2
Total Minutes Visited: 10 minutes
Average Visit Length: 5 minutes
- - - - - - - - - - - - - - - - - - - - - - - - -
Unique Visitors (Time Spent in HH:MM)
Immaturitie Resident - 00:05
Vanpiness Resident - 00:05