This document summarizes a seminar on using social media for business. The seminar covered developing a social media presence and strategy, engaging customers, boosting traffic, and strengthening public relations through platforms like Facebook, LinkedIn, Pinterest, and Instagram. It provided tips on using hashtags and monitoring online search results. The speaker emphasized creating and sharing content regularly to build a loyal community and discussed using both personal and business social media profiles.

1. UTKARSH CELEBRATES 2ND WWWDAY 2016
1ST AUGUST 2016 AT AMA (2 TO 5 P.M.)

2. ‘Karm karo, Phal ki Iccha mat rakho’ (Gita)

3. It's not about
ideas,
it's about
making ideas
happen….
BUSINESS ON WEB – PLANNING STRATEGIES, REACHING MILESTONES

4. SHOW YOUR BIZ -
YOUR BRAND
•YOUR SOCIAL MEDIA PRESENCE
•OBJECTIVES, PRODUCT UPDATES, DRIVING SALES & MARKETING STRATEGIES
DEVELOP LOYAL
COMMUNITY
•ENGAGE WITH CUSTOMERS OR NEW PROSPECTIVE BUYERS
•BUILDING HR & BRANDING BUSINESS
DIGITAL
EXPOSURE
•BOOST TRAFFIC
•ENHANCE SEARCH ENGINE RESULTS
COST EFFECTIVE
TACTICS
•PRINT ADS VS FREE ADS
•INCREASE RETURNS (ROI)
•BUILD RAPPORT
•STRENGTHEN PR

5. •PERSONAL PROFILE
•PROFESSIONAL PROFILE
FACEBOOK
•CONNECT & GROUPS
•CONTENT WRITER
LINKEDIN
•CREATE
•SHARE
•UPLOAD
PINTEREST
•CONNECT
•SHARE
INSTAGRAM
THE STAY IN TOUCH – CONNECT, PROMOTE, REACH, WIDEN, BRAND, MARKET, DEVELOP, HR
Image courtesy:
Brian Solis
conversationprism.com

6. VISION
PURPOSE
VALUE
TRANSPARENCY
COMMITMENT

7. CONTENT IS THE KING !
INNOVATE – EXPERIMENT – CREATE – WRITE – EXPOSE – SPREAD THE WORD

8. WAY OF WEB
WEBSITES – BLOGGING – SOCIAL MEDIA – VIDEOS

9. SOCIAL MEDIA
PERSONAL PROFILE
PROFESSIONAL PAGE FOR WEBSITES,
PROMOTIONS, MARKETING & INFORMATION
SHARING
Facebook.com/ilaxi.patel
Facebook.com/kidsfreesouls
Facebook.com/guardianofangelsbyilaxi
Facebook.com/swagatchildrenlibrary
It simply takes creativity, passion, and consistency to keep your social media campaigns ruling and rolling

10. •PAGES ARE COMMERCIAL
HAVE NO LIMIT TO FOLLOWERS
PROFILES ARE PERSONAL
IT HAS FAN LIMITATIONS UPTO 5000
• PAGES CAN REACH FAR WITH FB ADS
COMMERCIAL, BRAND BUILDERS & LOYAL CUSTOMERS
PROFILES NEED NO ADS – ARE OPEN ACCESS
REVEALS AND NO PRIVACY OF POSTS
• PAGES CAN HAVE ADMINS FOR CONTENT CREATIONS
PROFILES RISKY TO GIVE ADMIN CONTROL
SEPERATE IDENTITY WORKS – EITHER TURN PROFILE TO PAGE

11. #hashtags & Ego Search
EGO SURF ON SEARCH ENGINES, EGO SURF YOUR NAME ON FB OR JUST WITH
ADDICTOMATIC.COM
#HASHTAGS ON FB, TWITTER, INSTAMAG HAVE A REACH AND RESULTS

13. READING MAKES A BIG DIFFERENCE TO MAKE ME A
‘AUTHOR ENTREPRENEUR’ – ‘JOURNALIST’ -
‘WOMEN TECHMAKER’ – TEACHER
Reading, Writing and Music
My constant partners in success journey as an AUTHOR OF GUARDIAN
OF ANGELS, KIDSFREESOULS.COM AND OTHER PROFESSIONS

14. GOOGLE IMAGES : EXAMPLE OF EGO SURF THAT REVEALED RESULTS
Search to Maya Kodnani ended up Journalists picking my pic
Instead of BJP MLA Maya Kodnani who is accused of Gujarat riots !!!
The title reads ‘HC adjourns Kodnani’s bail cancellation hearing’
(in March 2009)
BE CAREFUL WHAT YOU PUT ONLINE & KEEP A TRACK
OMG ! My KIDSFREESOULS IMAGES landed me in trouble. Sent message to
Google who immediately removed my pic. Samaylive had to pull down the page
And the Urdu Magazine Editor blew the thing off saying ‘Sorry’ !

15. It has been an amazing experience sharing my IT skills, experience and journey on web at Utkarsh - the WWWDay organized by Rekha
Adhwaryu and Team at AMA on 2nd August 2016 has been an informative Seminar. NSIC Zonal Manager Mr. P.K.Jha inaugurated the
event.
Ilaxi Patel, Speaker (Business on Social Media)

16. THANK YOU
UTKARSH WWWDAY 2016
PRESENTATION BY ILAXI PATEL
 Editor, www.kidsfreesouls.com – Kids Newspaper. Ex
Editor SAMBHAAV online and Ex Editor - SAMBHAAV
(Free Souls Supplement)(1997-2004).
 Author of “Guardian of Angels: A practical guide to Joyful
Parenting”
 (available on Amazon.com & Most International
Webstores
 Official Blogger & VA to M J Akbar, MoS External Affairs –
www.mjakbar.org
 Web Content Analyst at Gujarat State Portal
www.gujaratindia.com and Governance Pages,
CM,(PM) www.narendramodi.in (Silver Touch
Technologies) * Also written content for Madhya Pradesh
State (2009)
 Web Consultant & Corporate General Insurance Agent
www.swagatgroup.net
 A Keyboard Player and an EDM Freak and George Michael
Fan, ilaxi patel loves to explore web. You can find her
Music pieces on Kidsfreesouls/Soundcloud.com
 She is a speaker on Entrepreneurship and Positive
Parenting Workshop with her journey and connects to
people with a mission to spread the message of love,
faith, peace and unity among human beings.
 MORE : http://www.kidsfreesouls.com/about-us/

17. AUTHOR OF GUARDIAN OF ANGELS:A practical guide to Joyful Parenting
AUTHOR PAGES ON KIDSFREESOULS – RUN LINKEDIN AUTHOR GROUP
GUARDIAN OF ANGELS:
A PRACTICAL GUIDE TO JOYFUL PARENTING
BY ILAXI PATEL
AVAILABLE ONLINE AT
http://www.amazon.in/Guardian-Angels-Practical-
Joyful-Parenting/dp/1419631136 AND ALL INDIAN &
INTERNATIONAL WEBSTORES ONLINE
Few articles are translated in Romanian language on
a Romanian Website too.
For the Local Edition & Agent Enquiry,
Contact ilaxi patel @kidsfreesoul@gmail.com /
Ph: 9879793282