Traditional marketing communications are divided into two primary types: direct marketing[2] and mass marketing. Direct marketing is a marketing method that uses such things as a consumer’s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective. Mass marketing is a greget marketing method that broadcasts a message to a large audience. The marketing message is not addressable, and is not easily tracked and measured. Online marketing is a marketing method that uses Internet tools such as email, search engine optimization and banner ads to send marketing messages to consumers.[3] Mobile marketing is a marketing method that allows marketers to send marketing messages to consumers through the technologies found on a consumer’s mobile device. Consumers opt in to receive messages. Email marketing is a marketing method that uses email to send a marketing message to a targeted audience.