13. Researching existing stories Keeping across breaking news
RESEARCH
BUILDING COMMUNITY
Engage with existing audiences Helping new audiences find you
22. “They swear like sailors,
but boy, they’re smart.”
“We have better
comments on facebook
than on our own site”
Referral traffic on NPR’s
Facebook page has grown
from 1.5 million to 4.5
million pageviews a month.
The Facebook fans are also
some of NPR’s most devoted
listeners, with 70 percent of
55% of facebook fans them tuning into their local
visit NPR on a regular NPR station — and averaging
basis. 2 hours of NPR consumption a
day.
Quotes taken from an interview with Andy Carvin from NPR h/p://www.niemanlab.org/
2011/01/nprs‐facebook‐page‐a‐mulI‐million‐pageview‐machine/
You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n