This document profiles Timo Lüge and his experience with communications solutions for non-profits. It describes his background in journalism and work with the International Federation of Red Cross and Red Crescent Societies, where he served as web manager, social media lead, and spokesperson. It outlines the services he provides as an independent communications expert for non-profits, including digital communications strategies, public information in disasters, social media strategies, and workshops/trainings.

1. Social Media for Good
Communications solutions for
non-profit organizations
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2. Digital native
1989: Experienced the fall of the
Berlin Wall via BBS
Photo: Gavin Steward
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3. Digital over print/radio/tv
User generated stories written by
people in Berlin frequently more
interesting than reports in
traditional media.
Photo: Gavin Steward
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4. Realization
Many-to-many
communication will revolutionize
how we exchange information.
Photo: NS Newsflash
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5. Journalism
Worked as news editor and freelance journalist
for eight years: Print, radio, online
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6. Media and public communications
 Deputy manager of the media unit of the
International Federation of Red Cross and Red
Crescent Societies (IFRC) from 2007 - 2010
 Web manager (www.ifrc.org)
 Social media lead
 Spokesperson
 Independent communications expert
for non-profit organizations
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7. Media and public communications
Spokesperson in Haiti
and the Philippines
following natural disasters
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8. Website management
www.ifrc.org
 Day-to-day management
 Content production and editing
 Complete redesign
 CMS selection; implementation
 Google Grant management
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9. Programme management
Family reunifications from
Liberia to Ivory Coast in 2011 for ICRC
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10. Information management and
coordination
Established information management
standards for ICRC, IRC, Save the Children
& UNHCR in Liberia
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11. Selected Projects
Médecins Sans Frontières:
 Case study: GIS Support for the MSF Ebola Response in
Guinea in 2014
UNHCR/IFRC Shelter Cluster:
 Global Advisor on Communications and Advocacy with
field missions to Myanmar, Mali and the Philippines
UNICEF:
 Social Media in Emergencies: UNICEF Guidelines for
Communication and Public Advocacy
Red Cross Red Crescent Movement
 ICRC: Qualitative and quantitative Twitter analysis
 IFRC: Social media staff guidelines
World Association of Zoos and Aquariums
 Social media campaign strategy and management
Guest lecturer:
 University of Malmö, Fordham University, NYU, …
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12. What I can do for you:
 Digital communications strategies,
incl. crisis communication
 Public information and advocacy in disasters
 Social media strategies and policies
 Information management
 Workshops and trainings
 Case studies
 Ask me …
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13. Thank you!
Timo Lüge
Social Media for Good
www.sm4good.com
timo.luege@gmail.com
Twitter: @timolue
Tel: +49 170 311 22 43
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