Social Media and Law Firms

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This document discusses how to get the most out of social media for business purposes. It recommends establishing monitoring objectives and a strategy, using tools like Google Alerts and Radian6 to listen and monitor conversations. It also suggests establishing social media rules and policies for your business and connecting with customers by blogging, researching industry trends, and engaging on platforms like Facebook, Twitter, and LinkedIn.

Business Career

www.kylelacy.com @kyleplacy facebook.com/kyleplacy

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Event: SEJ Summit London Hosted by Searchmetrics Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world. How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.

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