The document discusses how social media has changed communication and how organizations engage with customers. It notes that people now get information from blogs and share videos online. Companies can no longer fully control their brand image and must participate in social media to understand customer sentiment. The quote suggests social media serves a similar purpose to the town square, allowing for public discussion.
This document discusses how social media has evolved and its growing influence. It notes that (1) social networks like Facebook and Twitter allow one person to broadcast to billions, challenging companies' control of their brands; (2) Facebook has grown from a Harvard network to having over 1 billion users who spend over 25 minutes per day on average on the site; and (3) the rise of blogs and user reviews have given consumers more influence over purchase decisions through peer recommendations.
Bryce biggs talk to trainers network finalBryce Biggs
This presentation deals with social learning and social media and the possible use of social learning tools to enhance employee engagement. It was presented to public service
May 26 presentation to the Symposium for eLearning of Eastern Ontario (SELEO). A review of how all teaching needs to change to address the needs of 21st Century Learners.
The document provides biographical information about Prof. Dr. Son Vuong. It details his educational background, employment history, publications, conferences organized, and roles held. It also describes the Networks and Internet Computing Lab he directs at the University of British Columbia and some of the tools and systems developed within the lab, including BlueCT for interactive e-learning and BitVampire, the first P2P on-demand media streaming system.
The document discusses the rise of Web 2.0 technologies and their potential applications for teaching and learning. It covers topics like wikis, blogs, social bookmarking, tagging, podcasting, videoblogging, and their use in pedagogy. Principles of Web 2.0 teaching include collaborative writing, distributed conversation, ease of participation, and allowing students to create and share content. Challenges involve issues like student privacy and ensuring educational value.
The document discusses the emergence of the concept of "digital natives" to describe today's students who have grown up immersed in digital technology. It notes research showing high levels of internet and computer use among young people. However, it also discusses criticisms of seeing students as universally digitally native, noting variations in access and skills based on factors like class, ethnicity, and geography. It explores how students engage in online content creation and social networking, and tensions between student digital practices and traditional classroom settings. Responses discussed include making digital nativeness an aspiration, seeing student technologies as revealing new teaching insights, and adopting constructivist and socially-connected approaches.
Health 2.0 refers to changes in how healthcare information is accessed and shared online. It involves transitioning from a static, read-only internet (Web 1.0) to a more dynamic, user-generated web (Web 2.0) where people can both consume and produce medical information. Just as other fields evolved after the internet (e.g. law 2.0, education 2.0), medicine too will inevitably change with Health 2.0. This will benefit medical research, education, and practice through improved communication, collaboration and data sharing. However, one challenge will be overcoming people's reluctance to publicly share private medical histories online.
This document discusses how social media has evolved and its growing influence. It notes that (1) social networks like Facebook and Twitter allow one person to broadcast to billions, challenging companies' control of their brands; (2) Facebook has grown from a Harvard network to having over 1 billion users who spend over 25 minutes per day on average on the site; and (3) the rise of blogs and user reviews have given consumers more influence over purchase decisions through peer recommendations.
Bryce biggs talk to trainers network finalBryce Biggs
This presentation deals with social learning and social media and the possible use of social learning tools to enhance employee engagement. It was presented to public service
May 26 presentation to the Symposium for eLearning of Eastern Ontario (SELEO). A review of how all teaching needs to change to address the needs of 21st Century Learners.
The document provides biographical information about Prof. Dr. Son Vuong. It details his educational background, employment history, publications, conferences organized, and roles held. It also describes the Networks and Internet Computing Lab he directs at the University of British Columbia and some of the tools and systems developed within the lab, including BlueCT for interactive e-learning and BitVampire, the first P2P on-demand media streaming system.
The document discusses the rise of Web 2.0 technologies and their potential applications for teaching and learning. It covers topics like wikis, blogs, social bookmarking, tagging, podcasting, videoblogging, and their use in pedagogy. Principles of Web 2.0 teaching include collaborative writing, distributed conversation, ease of participation, and allowing students to create and share content. Challenges involve issues like student privacy and ensuring educational value.
The document discusses the emergence of the concept of "digital natives" to describe today's students who have grown up immersed in digital technology. It notes research showing high levels of internet and computer use among young people. However, it also discusses criticisms of seeing students as universally digitally native, noting variations in access and skills based on factors like class, ethnicity, and geography. It explores how students engage in online content creation and social networking, and tensions between student digital practices and traditional classroom settings. Responses discussed include making digital nativeness an aspiration, seeing student technologies as revealing new teaching insights, and adopting constructivist and socially-connected approaches.
Health 2.0 refers to changes in how healthcare information is accessed and shared online. It involves transitioning from a static, read-only internet (Web 1.0) to a more dynamic, user-generated web (Web 2.0) where people can both consume and produce medical information. Just as other fields evolved after the internet (e.g. law 2.0, education 2.0), medicine too will inevitably change with Health 2.0. This will benefit medical research, education, and practice through improved communication, collaboration and data sharing. However, one challenge will be overcoming people's reluctance to publicly share private medical histories online.
The artist uses colour in their work to metaphorically depict the layers of human emotions and feelings. They take inspiration from other artists like Jenny Saville and Vincent Van Gogh in their use of bold colours and complementary colour contrasts. The pieces are hung in a specific visual timeline from left to right and up to down in order to tell a story of the artist's life and journey of self-discovery, taking the audience through different emotions. The artist aims to inspire viewers to validate their own emotions and learn more about themselves and the artist.
Vietnam Veterans Newsletter 12/15 page 18. PA Government Officials commit fra...Terrell Patillo
TRINITY KINGS WORLD LEADERSHIP
Revelation 1:5
Amplified Bible (AMP)
5 and from Jesus Christ, the [a]faithful and trustworthy Witness, the [b]Firstborn of the dead, and the Ruler of the kings of the earth. To Him who [always] loves us and who [has once for all] [c]freed us [or washed us] from our sins by His own blood (His sacrificial death)
Ezra 7:26
Amplified Bible (AMP)
26 Whoever does not observe and practice the law of your God and the law of the king, let judgment be executed upon him strictly and promptly, whether it be for death or banishment or confiscation of property or imprisonment.”
Proverbs 16:12
Amplified Bible (AMP)
12 It is repulsive [to God and man] for kings to behave wickedly,
For a throne is established on righteousness (right standing with God).
Operational risk is the risk of loss from inadequate or failed internal processes, people, and systems or from external events. This document provides a summary of operational risk, including:
1) It defines operational risk and provides examples such as business interruption, errors by employees, product failure, and IT systems failure.
2) Risks can be identified through various techniques like workshops and audits to assess processes. They are then assessed for impact and likelihood.
3) Operational risks are managed through techniques like risk acceptance, risk sharing, risk reduction, and risk avoidance such as purchasing insurance. Ongoing monitoring and review is important.
This document provides a quick guide for installing and programming the VLT Micro Drive FC 51 frequency converter. It contains information on safety warnings and instructions, an introduction to available documentation and approvals, and sections on installation including mechanical dimensions, electrical installation, connecting to mains and motor, control terminals, and programming using the LCP. Specifications, technical data, derating conditions, and options are also included.
This document provides a summary of the content areas and competencies tested on the Medical Laboratory Technician (MLT) certification examination. It is organized into six main sections: Blood Bank, Chemistry, Hematology, Microbiology, Urinalysis/Other Body Fluids, and Laboratory Operations. Each section lists the specific topics covered, such as blood typing and crossmatching in Blood Bank or electrolyte and protein testing in Chemistry. Competencies involve technical skills like performing laboratory tests, problem solving abnormal results, verifying quality control, and communicating with clinicians. The examination evaluates knowledge, interpretation, and problem-solving skills through multiple choice questions.
Este documento describe el modelo pedagógico cognitivo y constructivista. Explica que este modelo se centra en cómo los estudiantes construyen su propio conocimiento a través de la interacción con sus experiencias y el medio ambiente. También describe las ideas fundamentales del constructivismo como que el aprendizaje ocurre a través del descubrimiento y el diálogo, y que los profesores deben facilitar este proceso orientando a los estudiantes. Finalmente, señala que cuando se aplica correctamente, este enfoque permite un desarrollo integral de
The document discusses the rise of social media and how it has changed business. It defines key terms like social networks, blogs, microblogs and defines the size and reach of major platforms like Facebook. It highlights how social media has shifted power to customers, made communication more transparent and two-way. It provides examples of companies successfully using social media and concludes with recommendations for businesses to set objectives, engage authentically and measure their social media activities.
1) The document discusses how social media has changed communication and marketing by allowing information to spread more widely and quickly through networks like Facebook and Twitter.
2) It notes that while companies used to control messaging, they have now lost control as customers share opinions and experiences online. Brands must engage on social media to understand customer discussions.
3) Recent trends shown are increased sharing of videos and user reviews online, demonstrating the importance of peer recommendations and consumer trust over traditional advertising.
1) The document discusses how social media has changed communication and marketing by allowing information to spread more widely and quickly through networks like Facebook and Twitter.
2) It notes that while companies used to control messaging, they have lost control as customers now share opinions online, influencing each other.
3) Peer recommendations on social media and reviews now strongly influence purchasing decisions, so companies must actively engage online to understand customer sentiment.
Socialnomics refers to how people work with social media. It is the topic of a book by Erik Qualman that examines the rise of social media and questions whether it is just a fad. The document defines Socialnomics, discusses what Web 2.0 is, and how social media has become the number one online activity, surpassing even porn. It provides statistics on how quickly Facebook reached 50 million users compared to other technologies like radio, television, and the internet.
This document discusses how social networks and online communication have exploded in recent years. It notes key statistics on the growth of platforms like Facebook, YouTube, and text messaging. It then introduces the concept of Global Connexion, which aims to create a platform that leverages these social tools and online communities to multiply the impact of organizations and empower participants. Specific use cases discussed include programs for mission work, community life, education, and public health campaigns. The document concludes by outlining next steps of partnering with ministries, technology companies, social networks, and businesses.
Updated version (June 2010).
General presentation about social media, answering to e.g. following questions:
- What is social media?
- Why social media matters?
- What kind of consumer trends derive from social media?
- How should companies react?
- What are the threats and possibilities of social media?
- How to succeed in social media?
The document discusses social media and why companies should care about it. It notes that social media allows for two-way conversations between brands and customers rather than one-way broadcasting. It also points out that people are shifting from passive audiences to active communities and that companies have lost some control over their brands in social media, so they need to focus on customer service and empowering customers. The document recommends that companies support employees in social media use, address customer problems in social media, create forums for customer help, and be prepared for the unpredictable nature of social interactions online.
The document discusses the development of digital media and active citizenship. It notes that digital technologies are leading to the democratization of ideas by allowing anyone to contribute knowledge from anywhere in any format. This represents a shift to more self-learning and community-based learning through collaborative tools and sharing resources online. The document advocates for knowledge building through digital literacy and international collaborative projects as a way to enhance e-democracy and inclusive knowledge-sharing among global communities.
Social media has changed politics by allowing politicians to directly connect with voters through platforms like Facebook, Twitter, and YouTube. A case study on Scott Brown's campaign for US Senate found he had a large advantage over his opponent Martha Coakley in social media engagement that may have contributed to his unexpected victory. Another case study showed how a representative implemented a comprehensive e-communications strategy utilizing their website, email newsletter, and social media to engage constituents.
Social media has grown tremendously and now has over 3 billion users worldwide. It started as a way for people to connect with friends and family but is now widely used by businesses to reach customers. The top social media platforms are Facebook, YouTube, WhatsApp, Facebook Messenger and Instagram. Social media allows sharing of ideas and experiences through building online communities and networks. It has benefits but also risks like privacy issues, fraud and cyberbullying. The COVID-19 pandemic further increased social media usage globally.
The document discusses the rise of social media and its importance for brand marketing. It provides statistics showing large growth in social media users and usage from 2008 to 2009. Examples are given of how brands can benefit from social media by listening to customer conversations and engaging in word-of-mouth promotion. Metrics for measuring social media impact on sales and conversions are recommended.
The document discusses social media and its use for universities. It notes that universities are quick to adopt social media because their audiences are already engaged on these platforms. It provides examples of how universities can engage alumni through LinkedIn, Facebook, and Twitter. The document also shares statistics on the growth and usage of Facebook, including that it has over 300 million active users and more fans than many universities and their departments.
The artist uses colour in their work to metaphorically depict the layers of human emotions and feelings. They take inspiration from other artists like Jenny Saville and Vincent Van Gogh in their use of bold colours and complementary colour contrasts. The pieces are hung in a specific visual timeline from left to right and up to down in order to tell a story of the artist's life and journey of self-discovery, taking the audience through different emotions. The artist aims to inspire viewers to validate their own emotions and learn more about themselves and the artist.
Vietnam Veterans Newsletter 12/15 page 18. PA Government Officials commit fra...Terrell Patillo
TRINITY KINGS WORLD LEADERSHIP
Revelation 1:5
Amplified Bible (AMP)
5 and from Jesus Christ, the [a]faithful and trustworthy Witness, the [b]Firstborn of the dead, and the Ruler of the kings of the earth. To Him who [always] loves us and who [has once for all] [c]freed us [or washed us] from our sins by His own blood (His sacrificial death)
Ezra 7:26
Amplified Bible (AMP)
26 Whoever does not observe and practice the law of your God and the law of the king, let judgment be executed upon him strictly and promptly, whether it be for death or banishment or confiscation of property or imprisonment.”
Proverbs 16:12
Amplified Bible (AMP)
12 It is repulsive [to God and man] for kings to behave wickedly,
For a throne is established on righteousness (right standing with God).
Operational risk is the risk of loss from inadequate or failed internal processes, people, and systems or from external events. This document provides a summary of operational risk, including:
1) It defines operational risk and provides examples such as business interruption, errors by employees, product failure, and IT systems failure.
2) Risks can be identified through various techniques like workshops and audits to assess processes. They are then assessed for impact and likelihood.
3) Operational risks are managed through techniques like risk acceptance, risk sharing, risk reduction, and risk avoidance such as purchasing insurance. Ongoing monitoring and review is important.
This document provides a quick guide for installing and programming the VLT Micro Drive FC 51 frequency converter. It contains information on safety warnings and instructions, an introduction to available documentation and approvals, and sections on installation including mechanical dimensions, electrical installation, connecting to mains and motor, control terminals, and programming using the LCP. Specifications, technical data, derating conditions, and options are also included.
This document provides a summary of the content areas and competencies tested on the Medical Laboratory Technician (MLT) certification examination. It is organized into six main sections: Blood Bank, Chemistry, Hematology, Microbiology, Urinalysis/Other Body Fluids, and Laboratory Operations. Each section lists the specific topics covered, such as blood typing and crossmatching in Blood Bank or electrolyte and protein testing in Chemistry. Competencies involve technical skills like performing laboratory tests, problem solving abnormal results, verifying quality control, and communicating with clinicians. The examination evaluates knowledge, interpretation, and problem-solving skills through multiple choice questions.
Este documento describe el modelo pedagógico cognitivo y constructivista. Explica que este modelo se centra en cómo los estudiantes construyen su propio conocimiento a través de la interacción con sus experiencias y el medio ambiente. También describe las ideas fundamentales del constructivismo como que el aprendizaje ocurre a través del descubrimiento y el diálogo, y que los profesores deben facilitar este proceso orientando a los estudiantes. Finalmente, señala que cuando se aplica correctamente, este enfoque permite un desarrollo integral de
The document discusses the rise of social media and how it has changed business. It defines key terms like social networks, blogs, microblogs and defines the size and reach of major platforms like Facebook. It highlights how social media has shifted power to customers, made communication more transparent and two-way. It provides examples of companies successfully using social media and concludes with recommendations for businesses to set objectives, engage authentically and measure their social media activities.
1) The document discusses how social media has changed communication and marketing by allowing information to spread more widely and quickly through networks like Facebook and Twitter.
2) It notes that while companies used to control messaging, they have now lost control as customers share opinions and experiences online. Brands must engage on social media to understand customer discussions.
3) Recent trends shown are increased sharing of videos and user reviews online, demonstrating the importance of peer recommendations and consumer trust over traditional advertising.
1) The document discusses how social media has changed communication and marketing by allowing information to spread more widely and quickly through networks like Facebook and Twitter.
2) It notes that while companies used to control messaging, they have lost control as customers now share opinions online, influencing each other.
3) Peer recommendations on social media and reviews now strongly influence purchasing decisions, so companies must actively engage online to understand customer sentiment.
Socialnomics refers to how people work with social media. It is the topic of a book by Erik Qualman that examines the rise of social media and questions whether it is just a fad. The document defines Socialnomics, discusses what Web 2.0 is, and how social media has become the number one online activity, surpassing even porn. It provides statistics on how quickly Facebook reached 50 million users compared to other technologies like radio, television, and the internet.
This document discusses how social networks and online communication have exploded in recent years. It notes key statistics on the growth of platforms like Facebook, YouTube, and text messaging. It then introduces the concept of Global Connexion, which aims to create a platform that leverages these social tools and online communities to multiply the impact of organizations and empower participants. Specific use cases discussed include programs for mission work, community life, education, and public health campaigns. The document concludes by outlining next steps of partnering with ministries, technology companies, social networks, and businesses.
Updated version (June 2010).
General presentation about social media, answering to e.g. following questions:
- What is social media?
- Why social media matters?
- What kind of consumer trends derive from social media?
- How should companies react?
- What are the threats and possibilities of social media?
- How to succeed in social media?
The document discusses social media and why companies should care about it. It notes that social media allows for two-way conversations between brands and customers rather than one-way broadcasting. It also points out that people are shifting from passive audiences to active communities and that companies have lost some control over their brands in social media, so they need to focus on customer service and empowering customers. The document recommends that companies support employees in social media use, address customer problems in social media, create forums for customer help, and be prepared for the unpredictable nature of social interactions online.
The document discusses the development of digital media and active citizenship. It notes that digital technologies are leading to the democratization of ideas by allowing anyone to contribute knowledge from anywhere in any format. This represents a shift to more self-learning and community-based learning through collaborative tools and sharing resources online. The document advocates for knowledge building through digital literacy and international collaborative projects as a way to enhance e-democracy and inclusive knowledge-sharing among global communities.
Social media has changed politics by allowing politicians to directly connect with voters through platforms like Facebook, Twitter, and YouTube. A case study on Scott Brown's campaign for US Senate found he had a large advantage over his opponent Martha Coakley in social media engagement that may have contributed to his unexpected victory. Another case study showed how a representative implemented a comprehensive e-communications strategy utilizing their website, email newsletter, and social media to engage constituents.
Social media has grown tremendously and now has over 3 billion users worldwide. It started as a way for people to connect with friends and family but is now widely used by businesses to reach customers. The top social media platforms are Facebook, YouTube, WhatsApp, Facebook Messenger and Instagram. Social media allows sharing of ideas and experiences through building online communities and networks. It has benefits but also risks like privacy issues, fraud and cyberbullying. The COVID-19 pandemic further increased social media usage globally.
The document discusses the rise of social media and its importance for brand marketing. It provides statistics showing large growth in social media users and usage from 2008 to 2009. Examples are given of how brands can benefit from social media by listening to customer conversations and engaging in word-of-mouth promotion. Metrics for measuring social media impact on sales and conversions are recommended.
The document discusses social media and its use for universities. It notes that universities are quick to adopt social media because their audiences are already engaged on these platforms. It provides examples of how universities can engage alumni through LinkedIn, Facebook, and Twitter. The document also shares statistics on the growth and usage of Facebook, including that it has over 300 million active users and more fans than many universities and their departments.
The document discusses social media and its use for universities. It begins by asking questions about comfort and use of social media. It then defines social media and provides examples. Key points made include that social media allows connecting and interacting with large audiences, sharing media assets, and that universities are quick to adopt it because students and alumni are already using it. The document provides tips for universities on social media, including engaging alumni and encouraging interaction. It emphasizes using multimedia like photos and videos to generate responses.
social media marketing @internet for better lifeazilmi
This document discusses social media and community branding. It begins with a disclaimer stating that the content is for educational purposes and not a brand promotion. It then provides a brief history of social media, defining it as media designed for social interaction using online publishing technologies. It discusses some major social media platforms like Facebook, Twitter, and YouTube, providing stats on their large user bases and growth. It explains that social media branding facilitates dialogue and content sharing between influencers, companies, and customers. It presents social media marketing as a process of co-creation between marketer and target consumers through common interests and conversation on social media channels. It provides examples of using corporate sites and social media profiles to engage audiences and drive traffic. It concludes by thank
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
The document discusses the rise of social media and how it has revolutionized communication. It notes that social media platforms like Facebook and Twitter have seen extremely rapid growth, gaining tens or hundreds of millions of users within just a few years. The document also discusses how organizations like universities and companies are now actively using social media to engage with current and prospective students/customers. Specifically, it provides an example of how Carnegie Mellon University grew its online presence and brand awareness through creative use of YouTube and other social media platforms.
Corta historia de las Redes Sociales 15 añossergioaceval
Social media has evolved significantly since the late 1970s. The first social media platforms like Bulletin Board Systems emerged in 1978, allowing users to connect online. Geocities launched in 1995 as one of the first personal homepage services. SixDegrees was an early social networking site launched in 1997 that claimed 1 million users at its height. Popular social media sites in the 2000s included Friendster (2002), LinkedIn (2003), MySpace (2003), Facebook (2004), and Twitter (2006). These platforms saw meteoric rises in users through the late 2000s, with Facebook surpassing MySpace in monthly visitors by 2008. Over the past decade, social media has become deeply integrated into daily life and a major business sector.
1. Saffron Michelle Monck
Building
Society 17 February 2010
Why we’re getting social...
Monday, 22 March 2010
2. “We always overestimate the
change that will occur in the next
two years and underestimate the
change that will occur in the next
ten.
Don't let yourself be lulled
into inaction.”
Bill Gates, c1999
How true is this quote?
Monday, 22 March 2010
3. Let’s go forward, before we go back...
Using the internet to help
people save for their dreams
Monday, 22 March 2010
4. Let’s go back, before we go forward...
Monday, 22 March 2010
8. Mutuality was
about building The first
communities to
share the burden of social
big responsibilities: network?
Food Health Housing Insurance
Monday, 22 March 2010
9. A quick history lesson
1774 1830 1986 1989 2004
Act passed in and
Parliament everything
Permanent allowing changes...
First building building societies to
society formed societies where demutualise in
Birmingham - the society order to Tim Berners-
the first social continued on a compete with Lee ‘invents’ Facebook is
network? rolling basis banks the internet born
Monday, 22 March 2010
10. We just lost control...big style
• We invest £1,000’s in our brand, our
branches, web site, literature, marketing
• We train our staff to be brand advocates
• We have mission statements, policies,
customer service guides, complaints
processes…
• Up until 2004 we could control all this
Monday, 22 March 2010
11. Our brands are under threat
To one person broadcasting to
We’ve gone from one an audience of billions
person telling five Social networks like Facebook
people about a bad and Twitter make this happen
experience This can also have a positive
effect if positive things are said
Monday, 22 March 2010
12. A look back - how the internet evolved...
AOL Got People Yahoo Google made Facebook
onto the Internet organised it it searchable made it social
Monday, 22 March 2010
13. How Facebook evolved...
Feb 2004 Dec 2005 May 2006 May 2007 Today
30,000
educational
Facebook institutions in
launches as US, Canada
network site Facebook used and other
for Harvard by 3.5m US English
Business students speaking
School
Students
in 800
colleges
countries.
8m users
21 million
users ???
Source: BBC
Source: KTBX.com
Monday, 22 March 2010
14. Facebook today
• 11 million people in the UK use
Facebook .... everyday
• Improved search facilities and
precise targeting are really
challenging Google in terms of
information gathering and
advertising
Bigger than Google for
the first time ever...
Christmas Day 2009
Source: facebook.com
Source: businessinsider.com
Monday, 22 March 2010
15. Facebook today
25 mins per day
2 visits
per
Source: facebook.com
day
If these were High Streets – Footfall but
Where would you put a branch? the right footfall
Monday, 22 March 2010
16. Whose using
Facebook?
Source: facebook.com
Not just a youth audience 47% fall into the
25–44 year old bracket
Monday, 22 March 2010
17. The growth of micro blogging (Twitter) Source: BBC
Source: Alexa
UK Twitter users Feb 08 - 100,000 UK News consumption
Twitter users Feb 09 - 1,780,000 News generation
Monday, 22 March 2010
18. Who uses Twitter?
• Numbers a little harder to get hold of
• Heavy users tend to be younger males
• All these figures are indexed against US
Source: brandbuilder.com
Monday, 22 March 2010
19. Who uses Twitter?
• Numbers a little harder to get hold of
• Heavy users tend to be younger males
• All these figures are indexed against US
Explosion!!!!!!!!!!...
Monday, 22 March 2010
20. It hits the fan for HSBC in August 2007...
“Over the past few weeks it has
exploded, with more
than 2,500 graduates signed up
and dozens more joining every
day”.
Source: Facebook
Source: BBC
Source: The Guardian
Monday, 22 March 2010
21. How the networks interact
• Integration of
different social
networks is easier
• Users engage with a
number of different
networks e.g.
Sharing YouTube
videos via Facebook
• The Iran Election is
a good reflection of
this interaction...
Monday, 22 March 2010
22. Who uses Twitter?
• Numbers a little harder to get hold of
• Heavy users tend to be younger males
• All these figures are indexed against US
Explosion!!!!!!!!!!...
Monday, 22 March 2010
23. An ‘explosion’ in 2009 in citizen journalism
20,000 photo
uploads
220,000 per hour
relating to Iran Election
50,000 Fans in
10 days
495,000 views
Sources: Facebook and Youtube
Monday, 22 March 2010
25. What are people doing on the internet now 2010
• Video and blogging
72.8% read blogs
• This is where people
get information
• Peer to peer
82.9% watch video
online
Source: All universal McCann
Monday, 22 March 2010
26. Watching video over the web is booming Source: Mashable!
Source: comscore
Loads of new ‘tools’ that enable
video sharing
Source: Vnuemedia.com
Monday, 22 March 2010
27. Once the realm of the nerd,
blogging is becoming more
common
• Search results now include
content from Facebook,
Twitter and Blogs
• You can no longer control
what people see when they
search for your brand.
• Searchers can find out what
people are saying about the
brand (peer to peer) right now
and use this information to
inform their purchase decision
Source: Universal McCann
• Bloggers opinion’s are
‘trusted’
Monday, 22 March 2010
28. The ‘influence economy’...
Some things don’t change –
the most powerful form of
marketing is personal
recommendation.
Monday, 22 March 2010
29. Peer to peer trust has huge
influence on the purchase decision Supporting word-of-mouth is
no longer a nice-to-have
– 77% of consumers seek out
reviews before buying
– 70% of UK consumers say
reviews are the most important
information
Source: BazaarVoice Source: Vnuemedia.com
Monday, 22 March 2010
30. So what are we doing?
• We’re going to the pub
• If you were in the pub and people were talking, or
Ye Olde worse, complaining about the service from your
World building society –
Wide Pub What would you do?
• Listen and then join in the conversation
• But you’ve got to be in the pub in the first place...
That’s what we’re
doing in social media
Monday, 22 March 2010
31. “The internet is becoming the
town square for the global village
of tomorrow.”
Bill Gates
How true is this quote?
Monday, 22 March 2010
32. Let’s all go down to the ‘virtual pub’ and see what
people are saying...
Presentation written by Saffron Building Society and Brand Experience
Contact Julian Steedman, Managing Director, Brand Experience. 01603 612792. www.brandex.co.uk
Monday, 22 March 2010