Social Media 101
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Introduction to social media for Ingersoll Rand Security Technologies employees. This presentation is best utilized as review for those who have attended an in-person workshop. All work copyright 2011 Ingersoll Rand Security Technologies. All Rights Reserved.
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Social Media 101
- 2. What is social media? Social Media 101
- 3. Any highly scalable and a c c e s s i b l e communications technology or technique that enables any individual to influence groups of other individuals easily. Social Media 101
- 4. Simple technologies that enable people to communicate with groups of other people. Social Media 101
- 9. Technology < Ability to influence and be influenced Social Media 101
- 10. It’s not going away. Social Media 101
- 11. It’s not going away. Social Media 101
- 12. Everyone is a publisher. Illustration: Rosaura Ochoa Social Media 101
- 13. Publish Everything you have, anywhere you can. Social Media 101
- 14. Share Anyone can promote anything to everyone. Social Media 101
- 15. Network Anyone can connect with everyone from anywhere. Social Media 101
- 16. Everyone can publish anything for anyone. Social Media 101
- 17. The average consumer 90 mentions specific brands over times per week in conversations with family, friends and co-workers. odm group, 2011 Social Media 101
- 18. There’s room for everyone. Social Media 101
- 19. Interesting Relevant Valuable Social Media 101
- 20. Content Information Knowledge Resources Social Media 101
- 21. Context Recommendations Answers Social Media 101
- 22. Relationships Direct contact Social Media 101
- 24. Establish voice, message, platforms Content production based on marketing goals and initiatives Establish metrics Social Media 101
- 25. Monitoring and Moderation Social Media 101
- 26. Influence and be influenced by customers Thoughtfully address comments, compliments and criticisms Respond in a timely fashion Know when to say when Social Media 101
- 27. Crisis Communications and Reputation Management Social Media 101
- 28. Respond, delete or ignore? Stay true to values and mission Social Media 101
- 29. Social Media 101
- 31. Online media is infinitely measurable Metrics optimize campaigns Choose how success is defined Social Media 101
- 32. Blog visitors & comments Inbound links Facebook fans & activity Video views Program registrations Social Media 101
- 33. Social = SEO Bing uses Facebook Likes as a ranking signal for logged in users Google says it is working on using +1 as a ranking signal Tweets help Google index content faster Social Media 101
- 34. Proper name search Keyword search Direct links Facebook likes Freshness Social Media 101
- 35. Social Media 101
- 36. Social Media 101
- 37. Traffic Leads Social Media 101
- 38. What We Are Doing Social Media 101
- 39. Corporate Blog Social Media 101
- 40. YouTube Channel Social Media 101
- 41. Facebook Page Social Media 101
- 42. Twitter Profile Social Media 101
- 43. Google+ Page Social Media 101
- 45. Thank you. Matt Chandler Digital Content Manager matthew.chandler@irco.com @mattchandl3r Social Media 101
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