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SOCIAL INTRANETS:
HR’S INNOVATION OPPORTUNITY


Gordon Ross
Vice President Strategy
ThoughtFarmer

September 18, 2012
@gordonr
VANCOUVER, CANADA
LUIS “LUCHO” HERRERA
& FABIO PARRA
RIGOBERTO URAN
LONDON 2012 OLYMPICS SILVER MEDALIST
SEA-TO-SKY HIGHWAY
WHISTLER VILLAGE
CASE STUDY:
Tracy Hutton
Vice President,
Employee Experience
1. What is a social intranet

2. Why HR should care
3. Why HR should lead
1. What is a social intranet

2. Why HR should care
3. Why HR should lead
TRADITIONAL INTRANET
 An internal website that helps employees get work done

+ SOCIAL FEATURES
 Blogs, feeds, profiles, streams, tags, wikis



= THE SOCIAL INTRANET
 An intranet where all employees can author content
 and connect easily
AUTHORSHIP + CONNECTION
2005
2006: LAUNCH
SEPTEMBER 2006
RESULT:
$500,000 savings
    on a $2,000,000 project
INNOVATION
SUSTAINABILITY
MEASURABLE RESULTS
FACTOR               DEFINITION
                   How improved the innovation is over the
Relative Advantage
                   previous generation.
                     The level of compatibility that an innovation has to
Compatibility
                     be assimilated into an individual's life.

Complexity or        If the innovation is too difficult to use an
Simplicity           individual will not likely adopt it.

                     How easily an innovation may be experimented
Trialability         with as it is being adopted. If a user has a hard
                     time, they are less likely to adopt it.

                     The extent that an innovation is visible to others.
                     An innovation that is more visible will drive
Observability        communication among the individual’s peers and
                     personal networks and will in turn create more
                     positive or negative reactions.
Relative Advantage

Compatibility

Complexity or Simplicity

Trialability

Observability
Social intranets “enable the free flow
of hunches and ideas throughout
the organization.”
                   Steven Johnson, Where Good Ideas Come From
WHAT CAN HR DO TO HELP
INNOVATION HAPPEN?
ENGAGED EMPLOYEES
WORK HARDER AND ARE
MORE PRODUCTIVE
http://www.thoughtfarmer.com/engagement/
Do I know what's expected of me at work?

At work, do my opinions seem to count?

Do I have the materials and equipment I
need to do my work right?
25% to 49%                         18%
less employee turnover         higher productivity




     37%
   less absenteeism
                           27%
                          less shrinkage
                         (employee theft)
                                                 16%
                                              higher profitability
DO YOU FEEL YOUR
OPINION IS RESPECTED
AT WORK?
HAVE YOU RECENTLY
RECEIVED PRAISE AT WORK?
DO YOU HAVE A
FRIEND AT WORK?
DO YOU HAVE THE RIGHT
TOOLS TO DO YOUR JOB?
1. What is a social intranet

2. Why HR should care
3. Why HR should lead
CV HARQUAIL
Authentic Organizations
@cvharquail
PURPOSE
COMMUNITY
AGENCY
VOICE
IDENTITY
HR HAS THE ABILITY TO LEAD

  To create the conditions for
  engagement and innovation. 

  To foster identity, voice, and agency
  amongst employees. 

  To assist and support communities
  and to remind us all of the purpose of
  our work.
THANK YOU! / ¡GRACIAS!


Gordon Ross
Vice President Strategy
ThoughtFarmer
@gordonr / gordonr@thoughtfarmer.com

http://www.thoughtfarmer.com

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