The latest insights into Snapchat's advertising audience around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/
Digital 2022 The Bahamas (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in The Bahamas in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in The Bahamas, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Latvia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Switzerland (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Switzerland in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Switzerland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Canada (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Canada in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Canada, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Oman in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Oman, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Hong Kong (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Russian Federation (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Russian Federation in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Russian Federation, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Serbia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Serbia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Serbia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 The Bahamas (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in The Bahamas in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in The Bahamas, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Latvia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Switzerland (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Switzerland in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Switzerland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Canada (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Canada in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Canada, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Oman in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Oman, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Hong Kong (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Russian Federation (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Russian Federation in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Russian Federation, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Serbia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Serbia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Serbia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Wallis and Futuna (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Wallis and Futuna in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Wallis and Futuna, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Germany (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Germany in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Germany, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Kazakhstan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kazakhstan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kazakhstan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Germany (EN) (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Germany in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Slovakia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Slovakia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Slovakia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Brazil (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Brazil in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Brazil, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Romania (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Romania in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Romania, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Snapchat Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in January 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Madagascar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Madagascar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Madagascar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Netherlands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Netherlands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Netherlands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Malaysia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Malaysia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Malaysia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential TikTok Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on TikTok adoption and use around the world in April 2022, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021: Essential Instagram Stats for October 2021 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in October 2021, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 Costa Rica (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Costa Rica in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Costa Rica, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Poland (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Poland in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Poland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 United Kingdom (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Qatar (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Kenya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kenya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kenya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Facebook Messenger Global Platform Report July 2021 v01DataReportal
The latest insights into Facebook Messenger adoption and use around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/
Digital 2021: Essential Facebook Messenger Stats for October 2021 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in October 2021, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Wallis and Futuna (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Wallis and Futuna in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Wallis and Futuna, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Germany (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Germany in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Germany, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Kazakhstan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kazakhstan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kazakhstan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Germany (EN) (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Germany in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Slovakia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Slovakia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Slovakia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Brazil (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Brazil in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Brazil, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Romania (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Romania in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Romania, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Snapchat Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in January 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Madagascar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Madagascar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Madagascar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Netherlands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Netherlands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Netherlands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Malaysia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Malaysia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Malaysia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential TikTok Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on TikTok adoption and use around the world in April 2022, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021: Essential Instagram Stats for October 2021 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in October 2021, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 Costa Rica (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Costa Rica in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Costa Rica, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Poland (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Poland in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Poland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 United Kingdom (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Qatar (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Kenya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kenya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kenya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Facebook Messenger Global Platform Report July 2021 v01DataReportal
The latest insights into Facebook Messenger adoption and use around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/
Digital 2021: Essential Facebook Messenger Stats for October 2021 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in October 2021, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Instagram Global Platform Report July 2021 v01DataReportal
The latest insights into Instagram adoption and use around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/
Digital 2021: Essential LinkedIn Stats for October 2021 v01DataReportal
This presentation contains DataReportal’s update on LinkedIn adoption and use around the world in October 2021, including the number of LinkedIn users by country, and insights into LinkedIn’s audience demographics (i.e. LinkedIn users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 El Salvador (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in El Salvador in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in El Salvador, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Falklands Islands (Islas Malvinas) (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Falkland Islands (Islas Malvinas) in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Falkland Islands (Islas Malvinas), as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 United Kingdom (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Great Britain in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Bosnia and Herzegovina (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bosnia and Herzegovina in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bosnia and Herzegovina, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Saudi Arabia (January 2021) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in Saudi Arabia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Saudi Arabia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Dominican Republic (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Dominican Republic in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Dominican Republic, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Slovenia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Slovenia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Slovenia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 New Zealand (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in New Zealand in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in New Zealand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Russian Federation (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Russian Federation in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Russian Federation, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Slovakia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Slovakia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Slovakia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Kosovo (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kosovo in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kosovo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Saint Lucia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Saint Lucia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Saint Lucia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Puerto Rico (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Puerto Rico in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Puerto Rico, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Sierra Leone (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Sierra Leone in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Sierra Leone, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 French Polynesia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in French Polynesia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in French Polynesia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
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All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
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All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
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All the data, statistics, and trends you need to make sense of digital in Libya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Libya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zimbabwe (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zimbabwe in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zimbabwe, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zambia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Western Sahara (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Western Sahara in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Western Sahara, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Wallis and Futuna (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Wallis and Futuna in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Wallis and Futuna, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Vanuatu (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vanuatu in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vanuatu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United States Virgin Islands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States Virgin Islands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States Virgin Islands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tuvalu (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tuvalu in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tuvalu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Turks and Caicos Islands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Turks and Caicos Islands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Turks and Caicos Islands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Turkmenistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Trinidad and Tobago (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Trinidad and Tobago in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Trinidad and Tobago, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tonga (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tonga in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tonga, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Togo in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Togo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Timor-Leste (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Timor-Leste in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Timor-Leste, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tajikistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tajikistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tajikistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Suriname (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Suriname in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Suriname, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Sudan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Sudan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Sudan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Somalia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Somalia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Somalia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
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The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
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This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
3. !
The ‘potential audience’ figures shown in this report use data published in Snap’s own self-service advertising tools,
and represent Snapchat’s potential advertising reach. Snap’s self-service tools publish audience reach data as
a range (e.g. from 25,000 to 30,000), and we use the mid-point of these published ranges as the basis for our
reporting. However, for various reasons, please note that advertising audience reach figures may not match the
platform’s active user figures, and should not be treated as such. For example, Snap’s tools only report audience
reach data for a limited selection of countries and territories, whereas its total active user base likely includes users
outside of these geographies. Meanwhile, individual user behaviours and the impact of US sanctions may mean that
some active users are not shown any advertising during a particular reporting period. Conversely, audience figures
may not represent unique individuals. This is because some individuals may manage multiple accounts on the
same platform, and because some accounts may represent ‘non-human’ entities such as businesses, pets, groups and
organisations, buildings, locations, and more, regardless of platform rules governing such accounts. As a result, it’s
not uncommon for platforms’ advertising audience figures to exceed the population figures for eligible age
groups published by organisations such as the United Nations, or to exceed the internet user figures that we publish
in some of our other reports. So, while it may seem surprising to see audience figures that exceed the total eligible
population or internet user base, these figures are not necessarily ‘wrong’, and we have chosen to publish audience
figures as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments.
IMPORTANT NOTES
4. CLICK HERE TO READ OUR DIGITAL 2021
GLOBAL OVERVIEW REPORT, WITH MORE THAN
200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2021
LOCAL COUNTRY HEADLINES REPORT,
WITH ESSENTIAL DIGITAL OVERVIEWS
FOR EVERY COUNTRY IN THE WORLD
DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
GLOBAL OVERVIEW REPORT
DIGITAL2021
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
LOCAL COUNTRY HEADLINES
5. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
7. 7
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
513.9 8.4% -2.7% 56.0% 43.1%
MILLION -14 MILLION
SNAPCHAT: ADVERTISING AUDIENCE OVERVIEW
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
8. 8
JUL
2021
11.9%
10.4%
9.4%
11.5%
8.4%
2.4%
8.4%
9.2%
8.8%
9.7%
4.7%
1.1%
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: SNAP’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN ‘MALE’
OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO 100%.
*ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
13 – 17
YEARS OLD
18 – 20
YEARS OLD
21 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 49
YEARS OLD
50+
YEARS OLD
SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF SNAPCHAT’S ADVERTISING AUDIENCE
9. 9
JUL
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED JUL 2021).
*NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ADVISORY: “REACH” MAY
NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
01 U.S.A. 105,250,000 -3.1%
02 INDIA 99,800,000 +6.2%
03 FRANCE 23,400,000 -5.6%
04 U.K. 19,800,000 -7.0%
05 SAUDI ARABIA 19,100,000 -6.1%
06 MEXICO 17,650,000 -3.0%
07 PAKISTAN 14,800,000 +6.5%
08 GERMANY 14,450,000 -7.4%
09 IRAQ 12,150,000 -2.4%
10 EGYPT 12,050,000 0%
11 PHILIPPINES 11,750,000 -11.3%
12 TURKEY 11,700,000 -3.7%
13 CANADA 10,250,000 -2.4%
14 BRAZIL 8,850,000 -20.6%
15 NIGERIA 7,850,000 0%
16 RUSSIA 7,350,000 -14.5%
17 AUSTRALIA 7,150,000 -5.3%
18 COLOMBIA 6,200,000 -5.3%
19 NETHERLANDS 5,650,000 -5.8%
20= ALGERIA 5,400,000 -0.9%
20= MOROCCO 5,400,000 0%
22 SOUTH AFRICA 5,100,000 -1.9%
COUNTRIES AND TERRITORIES WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES
SNAPCHAT AD REACH RANKING
10. 10
JUL
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED JUL
2021). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ONLY INCLUDES
COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
11 JORDAN 40.6% 3,000,000 +1.7%
12 NETHERLANDS 38.0% 5,650,000 -5.8%
13 U.S.A. 37.5% 105,250,000 -3.1%
14 U.K. 34.3% 19,800,000 -7.0%
15 OMAN 33.7% 1,400,000 -9.7%
16 NEW ZEALAND 33.3% 1,350,000 -6.9%
17 AUSTRALIA 33.3% 7,150,000 -5.3%
18 PALESTINE 33.2% 1,150,000 0%
19 BELGIUM 32.8% 3,250,000 0%
20 CANADA 31.2% 10,250,000 -2.4%
01 LUXEMBOURG 75.2% 412,500 +12.2%
02 SAUDI ARABIA 69.0% 19,100,000 -6.1%
03 NORWAY 68.7% 3,200,000 -3.0%
04 KUWAIT 52.5% 1,850,000 -7.5%
05 DENMARK 49.0% 2,450,000 -3.9%
06 SWEDEN 45.3% 3,900,000 -4.9%
07 IRAQ 44.1% 12,150,000 -2.4%
08 IRELAND 42.7% 1,750,000 -12.5%
09 FRANCE 42.1% 23,400,000 -5.6%
10 BAHRAIN 41.9% 615,000 0%
COUNTRIES AND TERRITORIES* WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE RANKING: SNAPCHAT
12. 12
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
5.40 16.7% -0.9% 58.6% 40.0%
MILLION -50 THOUSAND
ALGERIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
ALGERIA
13. 13
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
2.55 7.1% -1.9% 75.3% 23.2%
MILLION -50 THOUSAND
ARGENTINA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
ARGENTINA
14. 14
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
7.15 33.3% -5.3% 54.1% 45.9%
MILLION -400 THOUSAND
AUSTRALIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
AUSTRALIA
15. 15
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.85 23.4% +5.7% 54.4% 45.5%
MILLION +100 THOUSAND
AUSTRIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
AUSTRIA
16. 16
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
615.0 41.9% 0% 53.4% 46.2%
THOUSAND [UNCHANGED]
BAHRAIN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
BAHRAIN
17. 17
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
3.25 32.8% 0% 53.9% 46.1%
MILLION [UNCHANGED]
BELGIUM
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
BELGIUM
18. 18
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
8.85 5.0% -20.6% 78.3% 20.1%
MILLION -2.3 MILLION
BRAZIL
O R D E M E P R O G R E S
S
O
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
BRAZIL
19. 19
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
705.0 11.7% 0% 65.7% 33.6%
THOUSAND [UNCHANGED]
BULGARIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
BULGARIA
20. 20
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
10.25 31.2% -2.4% 56.3% 43.7%
MILLION -250 THOUSAND
CANADA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
CANADA
21. 21
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.35 8.4% 0% 77.5% 20.9%
MILLION [UNCHANGED]
CHILE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
CHILE
22. 22
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
6.20 14.9% -5.3% 76.2% 22.3%
MILLION -350 THOUSAND
COLOMBIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
COLOMBIA
23. 23
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
615.0 14.6% -4.7% 72.1% 27.1%
THOUSAND -30 THOUSAND
COSTA
RICA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
COSTA RICA
24. 24
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
675.0 18.9% +21.6% 59.1% 40.7%
THOUSAND +120 THOUSAND
CROATIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
CROATIA
25. 25
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
945.0 10.2% 0% 63.1% 36.4%
THOUSAND [UNCHANGED]
CZECHIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
CZECHIA
26. 26
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
2.45 49.0% -3.9% 54.8% 45.2%
MILLION -100 THOUSAND
DENMARK
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
DENMARK
27. 27
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
2.25 26.9% -8.2% 72.1% 26.6%
MILLION -200 THOUSAND
THE DOMINICAN
REPUBLIC
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
THE DOMINICAN REPUBLIC
28. 28
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
2.45 18.0% 0% 72.9% 25.3%
MILLION [UNCHANGED]
ECUADOR
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
ECUADOR
29. 29
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
12.05 16.6% 0% 66.0% 32.7%
MILLION [UNCHANGED]
EGYPT
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
EGYPT
30. 30
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.25 26.1% -7.4% 53.3% 46.7%
MILLION -100 THOUSAND
FINLAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
FINLAND
31. 31
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
23.40 42.1% -5.6% 53.3% 46.4%
MILLION -1.4 MILLION
FRANCE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
FRANCE
32. 32
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
14.45 19.6% -7.4% 58.3% 41.2%
MILLION -1.2 MILLION
GERMANY
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
GERMANY
33. 33
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
995.0 10.8% +16.4% 66.9% 32.6%
THOUSAND +140 THOUSAND
GREECE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
GREECE
34. 34
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
412.5 6.2% -6.8% 56.6% 42.4%
THOUSAND -30 THOUSAND
HONG
KONG
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
HONG KONG
35. 35
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
995.0 11.8% -9.5% 61.1% 38.1%
THOUSAND -105 THOUSAND
HUNGARY
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
HUNGARY
36. 36
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
99.80 9.2% +6.2% 39.0% 59.1%
MILLION +5.9 MILLION
INDIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
INDIA
37. 37
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
3.45 1.6% -33.7% 80.3% 17.7%
MILLION -1.8 MILLION
INDONESIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
INDONESIA
38. 38
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
12.15 44.1% -2.4% 54.3% 44.5%
MILLION -300 THOUSAND
IRAQ
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
IRAQ
39. 39
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.75 42.7% -12.5% 53.3% 46.6%
MILLION -250 THOUSAND
IRELAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
IRELAND
40. 40
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.45 21.8% -6.5% 65.4% 34.0%
MILLION -100 THOUSAND
ISRAEL
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
ISRAEL
41. 41
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
3.45 6.4% 0% 71.9% 27.5%
MILLION [UNCHANGED]
ITALY
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
ITALY
42. 42
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.35 1.2% 0% 67.6% 28.7%
MILLION [UNCHANGED]
JAPAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
JAPAN
43. 43
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
3.00 40.6% +1.7% 61.4% 37.8%
MILLION +50 THOUSAND
JORDAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
JORDAN
44. 44
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.65 11.7% -17.5% 88.9% 9.6%
MILLION -350 THOUSAND
KAZAKHSTAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
KAZAKHSTAN
45. 45
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.40 3.8% +3.7% 71.9% 26.4%
MILLION +50 THOUSAND
KENYA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
KENYA
46. 46
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.85 52.5% -7.5% 53.3% 45.9%
MILLION -150 THOUSAND
KUWAIT
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
KUWAIT
47. 47
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.10 20.7% -4.3% 71.8% 26.9%
MILLION -50 THOUSAND
LEBANON
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
LEBANON
48. 48
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
397.5 17.1% -3.6% 61.0% 38.7%
THOUSAND -15 THOUSAND
LITHUANIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
LITHUANIA
49. 49
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
412.5 75.2% +12.2% 57.4% 42.1%
THOUSAND +45 THOUSAND
LUXEMBOURG
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
LUXEMBOURG
50. 50
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.55 5.9% -16.2% 67.7% 31.1%
MILLION -300 THOUSAND
MALAYSIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
MALAYSIA
51. 51
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
17.65 17.4% -3.0% 75.2% 23.8%
MILLION -550 THOUSAND
MEXICO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
MEXICO
52. 52
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
46.5 128.4% +87.9% 51.7% 48.3%
THOUSAND +22 THOUSAND
MONACO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
MONACO
SNAPCHAT’S PUBLISHED AUDIENCE REACH FIGURES FOR MONACO ARE UNUSUALLY HIGH vs. OTHER COUNTRIES, AND MAY INCLUDE NON-RESIDENT USERS
!
53. 53
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
5.40 18.9% 0% 69.8% 28.9%
MILLION [UNCHANGED]
MOROCCO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
MOROCCO
54. 54
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
5.65 38.0% -5.8% 55.8% 43.7%
MILLION -350 THOUSAND
NETHERLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
THE NETHERLANDS
55. 55
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.35 33.3% -6.9% 55.0% 45.0%
MILLION -100 THOUSAND
NEW ZEALAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
NEW ZEALAND
56. 56
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
7.85 6.0% 0% 52.6% 45.5%
MILLION [UNCHANGED]
NIGERIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
NIGERIA
57. 57
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
3.20 68.7% -3.0% 52.9% 47.1%
MILLION -100 THOUSAND
NORWAY
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
NORWAY
58. 58
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.40 33.7% -9.7% 52.2% 47.2%
MILLION -150 THOUSAND
OMAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
OMAN
59. 59
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
14.80 9.5% +6.5% 34.4% 63.7%
MILLION +900 THOUSAND
PAKISTAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
PAKISTAN
60. 60
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.15 33.2% 0% 68.0% 31.3%
MILLION [UNCHANGED]
PALESTINE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
PALESTINE
61. 61
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
2.65 10.1% +3.9% 76.0% 22.1%
MILLION +100 THOUSAND
PERU
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
PERU
62. 62
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
11.75 14.3% -11.3% 74.0% 24.4%
MILLION -1.5 MILLION
PHILIPPINES
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
THE PHILIPPINES
63. 63
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
4.60 14.0% -6.1% 58.3% 41.4%
MILLION -300 THOUSAND
POLAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
POLAND
64. 64
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
975.0 10.8% -7.1% 65.6% 34.1%
THOUSAND -75 THOUSAND
PORTUGAL
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
PORTUGAL
65. 65
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
705.0 28.4% -14.5% 62.8% 37.2%
THOUSAND -120 THOUSAND
PUERTO
RICO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
PUERTO RICO
66. 66
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
645.0 25.0% -4.4% 50.7% 48.7%
THOUSAND -30 THOUSAND
QATAR
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
QATAR
67. 67
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
2.35 14.2% -4.1% 63.7% 35.7%
MILLION -100 THOUSAND
ROMANIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
ROMANIA
68. 68
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
7.35 6.0% -14.5% 87.2% 11.5%
MILLION -1.3 MILLION
THE RUSSIAN
FEDERATION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
THE RUSSIAN FEDERATION
69. 69
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
19.10 69.0% -6.1% 50.4% 48.5%
MILLION -1.3 MILLION
SAUDI
ARABIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SAUDI ARABIA
70. 70
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.45 19.2% -12.1% 59.6% 39.9%
MILLION -200 THOUSAND
SERBIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SERBIA
71. 71
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
855.0 16.2% -9.5% 50.1% 48.6%
THOUSAND -90 THOUSAND
SINGAPORE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SINGAPORE
72. 72
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
465.0 9.8% 0% 61.6% 37.7%
THOUSAND [UNCHANGED]
SLOVAKIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SLOVAKIA
73. 73
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
412.5 22.8% +3.8% 52.6% 47.4%
THOUSAND +15 THOUSAND
SLOVENIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SLOVENIA
74. 74
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
5.10 11.3% -1.9% 80.0% 18.0%
MILLION -100 THOUSAND
SOUTH
AFRICA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SOUTH AFRICA
75. 75
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
4.10 10.0% +5.1% 72.3% 27.0%
MILLION +200 THOUSAND
SPAIN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SPAIN
76. 76
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
3.90 45.3% -4.9% 53.1% 46.9%
MILLION -200 THOUSAND
SWEDEN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SWEDEN
77. 77
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.95 25.7% 0% 54.5% 45.4%
MILLION [UNCHANGED]
SWITZERLAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
SWITZERLAND
78. 78
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
277.5 0.5% -21.3% 61.5% 33.7%
THOUSAND -75 THOUSAND
THAILAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
THAILAND
79. 79
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
1.25 13.3% 0% 75.3% 23.1%
MILLION [UNCHANGED]
TUNISIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
TUNISIA
80. 80
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
11.70 17.3% -3.7% 68.9% 30.1%
MILLION -450 THOUSAND
TURKEY
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
TURKEY
81. 81
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
2.65 30.5% -7.0% 52.0% 47.4%
MILLION -200 THOUSAND
THE UNITED
ARAB EMIRATES
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
THE UNITED ARAB EMIRATES
82. 82
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
19.80 34.3% -7.0% 56.3% 43.3%
MILLION -1.5 MILLION
THE UNITED
KINGDOM
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
THE UNITED KINGDOM
83. 83
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
105.3 37.5% -3.1% 55.7% 44.3%
MILLION -3.4 MILLION
THE UNITED STATES
OF AMERICA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
THE UNITED STATES OF AMERICA
84. 84
JUL
2021
SOURCES: SNAP’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) BASED ON MID-POINTS OF PUBLISHED RANGES; POPULATION DATA FROM THE U.N. AND THE U.S. CENSUS BUREAU (JUL 2021).
*NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT VALUES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL
AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
247.5 8.6% -19.5% 72.0% 26.8%
THOUSAND -60 THOUSAND
URUGUAY
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
URUGUAY
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Ltd. (“Kepios”), We Are Social Ltd. (“We Are
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for informational purposes only, and relies
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