This document provides 10 tactics for turning content marketing up to eleven. It discusses using social media for distribution, speaking to audiences in their language, helping rather than always closing, understanding audiences and relationships, visual content outperforming text, guest blogging, repurposing content, creating a content calendar, and using different "food groups" of content like raisin bran, spinach, roasts and chocolate cake. It also discusses measuring success through social engagement, referral traffic and lead quality.
Raising brand awareness, building trust, and establishing credibility, that’s what the top of the funnel is all about. It can be a content marketer’s Paradise City, but without focus, it can be overwhelming. Content is created to inspire, educate, and sometimes entertain; this is the place to experiment with a lot of trial and error. But once you find a formula that works, it’s time to scale. In this session, Jason Miller, LinkedIn’s Senior Manager, Content Marketing, will show you how to put together a world-class content strategy that will fuel the top of the funnel while establishing your company as a thought leader.
5 key skills to increase customer engagement using social mediaMel Kettle
These slides were developed for a webinar I delivered for IABC in May 2018. It covers why social media is important and the 5 key skills needed to increase customer engagement using social media
European SharePoint Conference 2016 - Women in Technology Luncheon - Make Mom...Heather Newman
Slides from Heather Newman's presentation at the European SharePoint Conference 2016 Women in Technology Luncheon - Make Moments That Matter: The Impact of Embracing What Moves You
Code Like a Child (DevFest 2020 - delayed)Sarah Wachs
Role Models don't always have to be experts. Sometimes we can also learn from someone who knows less. And some skills that help us to become better software developers can be learned from a very unexpected source: Children!
Raising brand awareness, building trust, and establishing credibility, that’s what the top of the funnel is all about. It can be a content marketer’s Paradise City, but without focus, it can be overwhelming. Content is created to inspire, educate, and sometimes entertain; this is the place to experiment with a lot of trial and error. But once you find a formula that works, it’s time to scale. In this session, Jason Miller, LinkedIn’s Senior Manager, Content Marketing, will show you how to put together a world-class content strategy that will fuel the top of the funnel while establishing your company as a thought leader.
5 key skills to increase customer engagement using social mediaMel Kettle
These slides were developed for a webinar I delivered for IABC in May 2018. It covers why social media is important and the 5 key skills needed to increase customer engagement using social media
European SharePoint Conference 2016 - Women in Technology Luncheon - Make Mom...Heather Newman
Slides from Heather Newman's presentation at the European SharePoint Conference 2016 Women in Technology Luncheon - Make Moments That Matter: The Impact of Embracing What Moves You
Code Like a Child (DevFest 2020 - delayed)Sarah Wachs
Role Models don't always have to be experts. Sometimes we can also learn from someone who knows less. And some skills that help us to become better software developers can be learned from a very unexpected source: Children!
At Kaizen's first Digital PR Link-Up, Kaizen's Head of PR, Kat, delivered a talk on how to apply Edward de Bono's '6 Thinking Hats' to Digital PR Strategies.
25 Quotes Shaping The Future of Marketing - BloggingeHowBLoggingeHow
More @ http://www.bloggingehow.com
25 Quotes Shaping The Future of Marketing - BloggingeHow
Follow Bloggingehow on Facebook >> http://www.facebook.com/bloggingehow
Follow BloggingeHow on Twitter >>
https://twitter.com/#!/BLoggingeHow
Follwo BloggingeHow on Google+ >>
https://plus.google.com/107489234195718225165/
Do share the post with your circle. It helps a lot :)
Guy Kawasaki har vært en av de store evangelistene i Apple. Senere har han jobbet som rådgiver for Motorola i kampen mot iPhone. Nå har han skreddersydd et foredrag for oss til IT-tinget.
Han er en av verdens mest ettertraktede foredragsholdere. Hans store erfaring og kompetanse på innovasjon og bygging av bedriftskultur har resultert i hele 9 bøker. Hans foredrag er skreddersydd for hver forsamling så her har alle som melder seg på en mulighet til å påvirke innholdet.
Mitch Ditkoff, author of "Storytelling at Work: How Moments of Truth on the Job Reveal the Real Business of Life," helps organizations and their people use storytelling to connect to the mission behind their work. Storytelling is a great way to connect with stakeholders and build momentum for change. This webinar will help you craft your own stories and consider how and when to tell them in the service of problem solving!
Ideas are easy ... implementation is hardSimone Eyles
Last week I was asked to present at the Big Day in (to 450+ school students) and at Nerd Nite (120+ nerds lols) same deck, kinda, same principles - two very different audiences, and I thought you might get something our of it too :D
It’s not the content, it’s you | Catherine Toole | Sticky Content | Festival ...Sticky Content
Think you’ve got content problems? Chances are, they’re actually people problems. You can devise the cleverest content strategies known to man but if your colleagues and bosses won’t buy into them, they’ll remain lost forever in PowerPoint.
Come and learn the persuasion techniques used by content strategists around the world to overcome organisational inertia and:
- create internal content advocacy
- build a culture for content
- win hearts and minds, budget and buy-in for improved content marketing
- stop senior management interfering with content quality
View Econsultancy’s content strategy trainer and chairman of Sticky Content's (now part of the Press Association) presentation on how to deal with the people mostly likely to mess up your content.
We closed out our fall edition of Ignite Austin with a Battle Decks throw down!
Battle Decks is an event where speakers present powerpoint presentations they have never seen before. Some people call it "power point karaoke", others call it hell.
We call it hilarious!
We chose the hilarious topic "Developing Social Media Strategy" and were impressed by how our 3 speakers handled themselves....
Let us know what you think!
johnrodriguez@igniteaustin.org
Humans Not Zombies: Identity-Based Content Strategy for More Engaging WebsitesMelissa Eggleston
What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites.
Sharing new research and field-tested advice, we’ll cover:
- why identity (and not brand) should be the focus for universities and nonprofits
- the high-level ideas of identity-based content strategy
- the nitty-gritty details (and great value!) of page-level content strategy and how to do it
- how to avoid deadly mistakes that make you look inhuman
Interim Manager need to keep up on social media: From who are the new player to what to expect in 2015.
Interim managers need to sell themselves and social selling is really up their alley
Happy landings! 30 brilliant b2b landing pages, why they convert and what you...Sticky Content
The best way to absorb best practice is to experience it in action.
In this presentation, you’ll take a whistlestop tour of 37 B2B landing pages (good and bad). See who’s making the best first impression on their customers and prospects and what tips and tricks you can take away to use tomorrow.
Led by popular speaker and Sticky Content founder Catherine Toole, this presentation will:
• Inspire you go back to work and punch up your landing pages
• Trigger some ideas for new ways to engage with prospects
• Give you plenty of good examples to share internally
• Identify some key writing techniques you could use to your advantage
• Give you a benchmark against which to audit your own pages
• Trigger ideas as to how to present dull content in a more impactful way
• Make you chuckle – with some B2B examples played for laughs
You can also register for an extended webinar version on 16 July at 3pm here: http://www.b2bmarketing.net/events/webinar-happy-landings-%E2%80%93-how-you-can-write-brilliant-b2b-landing-pages-convert
At Kaizen's first Digital PR Link-Up, Kaizen's Head of PR, Kat, delivered a talk on how to apply Edward de Bono's '6 Thinking Hats' to Digital PR Strategies.
25 Quotes Shaping The Future of Marketing - BloggingeHowBLoggingeHow
More @ http://www.bloggingehow.com
25 Quotes Shaping The Future of Marketing - BloggingeHow
Follow Bloggingehow on Facebook >> http://www.facebook.com/bloggingehow
Follow BloggingeHow on Twitter >>
https://twitter.com/#!/BLoggingeHow
Follwo BloggingeHow on Google+ >>
https://plus.google.com/107489234195718225165/
Do share the post with your circle. It helps a lot :)
Guy Kawasaki har vært en av de store evangelistene i Apple. Senere har han jobbet som rådgiver for Motorola i kampen mot iPhone. Nå har han skreddersydd et foredrag for oss til IT-tinget.
Han er en av verdens mest ettertraktede foredragsholdere. Hans store erfaring og kompetanse på innovasjon og bygging av bedriftskultur har resultert i hele 9 bøker. Hans foredrag er skreddersydd for hver forsamling så her har alle som melder seg på en mulighet til å påvirke innholdet.
Mitch Ditkoff, author of "Storytelling at Work: How Moments of Truth on the Job Reveal the Real Business of Life," helps organizations and their people use storytelling to connect to the mission behind their work. Storytelling is a great way to connect with stakeholders and build momentum for change. This webinar will help you craft your own stories and consider how and when to tell them in the service of problem solving!
Ideas are easy ... implementation is hardSimone Eyles
Last week I was asked to present at the Big Day in (to 450+ school students) and at Nerd Nite (120+ nerds lols) same deck, kinda, same principles - two very different audiences, and I thought you might get something our of it too :D
It’s not the content, it’s you | Catherine Toole | Sticky Content | Festival ...Sticky Content
Think you’ve got content problems? Chances are, they’re actually people problems. You can devise the cleverest content strategies known to man but if your colleagues and bosses won’t buy into them, they’ll remain lost forever in PowerPoint.
Come and learn the persuasion techniques used by content strategists around the world to overcome organisational inertia and:
- create internal content advocacy
- build a culture for content
- win hearts and minds, budget and buy-in for improved content marketing
- stop senior management interfering with content quality
View Econsultancy’s content strategy trainer and chairman of Sticky Content's (now part of the Press Association) presentation on how to deal with the people mostly likely to mess up your content.
We closed out our fall edition of Ignite Austin with a Battle Decks throw down!
Battle Decks is an event where speakers present powerpoint presentations they have never seen before. Some people call it "power point karaoke", others call it hell.
We call it hilarious!
We chose the hilarious topic "Developing Social Media Strategy" and were impressed by how our 3 speakers handled themselves....
Let us know what you think!
johnrodriguez@igniteaustin.org
Humans Not Zombies: Identity-Based Content Strategy for More Engaging WebsitesMelissa Eggleston
What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites.
Sharing new research and field-tested advice, we’ll cover:
- why identity (and not brand) should be the focus for universities and nonprofits
- the high-level ideas of identity-based content strategy
- the nitty-gritty details (and great value!) of page-level content strategy and how to do it
- how to avoid deadly mistakes that make you look inhuman
Interim Manager need to keep up on social media: From who are the new player to what to expect in 2015.
Interim managers need to sell themselves and social selling is really up their alley
Happy landings! 30 brilliant b2b landing pages, why they convert and what you...Sticky Content
The best way to absorb best practice is to experience it in action.
In this presentation, you’ll take a whistlestop tour of 37 B2B landing pages (good and bad). See who’s making the best first impression on their customers and prospects and what tips and tricks you can take away to use tomorrow.
Led by popular speaker and Sticky Content founder Catherine Toole, this presentation will:
• Inspire you go back to work and punch up your landing pages
• Trigger some ideas for new ways to engage with prospects
• Give you plenty of good examples to share internally
• Identify some key writing techniques you could use to your advantage
• Give you a benchmark against which to audit your own pages
• Trigger ideas as to how to present dull content in a more impactful way
• Make you chuckle – with some B2B examples played for laughs
You can also register for an extended webinar version on 16 July at 3pm here: http://www.b2bmarketing.net/events/webinar-happy-landings-%E2%80%93-how-you-can-write-brilliant-b2b-landing-pages-convert
The origin of the term Malta is uncertain, and the modern-day variation derives from the Maltese language. The most common etymology is that the word Malta derives from the Greek word (meli), "honey". The Greeks called the island (Melite) meaning "honey-sweet" (which was also the name of a Nereid), possibly due to Malta's unique production of honey; an endemic species of bee lives on the island, giving it the popular nickname the "land of honey".The Romans went on to call the island Melita, which is the latinisation of the Greek . Another theory suggests that the word Malta comes from the Phoenician word Maleth meaning "a haven" in reference to Malta's many bays and coves. The current term Malta was introduced during the Kingdom of Sicily period.
Tips for Super Duper Social Media ContentRMcBurney09
The What’s Next Boomer Business Summit, is the nation’s leading event for companies, experts, and thought leaders in the aging market to network and learn from Fortune 100 companies, leading start-ups, and established nonprofit organizations who are successfully targeting the largest and most lucrative consumer demographic in the world. I created a presentation that helped attendees learn the best practices for creating engaging organic social media content.
LinkedIn Webinar - "10 Tactics to Turn Your Content Marketing Up to Eleven" w...Dan Pastuszak
10 Tactics to Turn Your Content Marketing Up to Eleven
At LinkedIn, our members seek out content and insights that can help them be great at what they currently do.
This quest for quality well-optimized content opens up new opportunities for content marketers and publishers.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. This fundamental shift is changing the mantra from “Always be Closing” to “Always be Helping.”
But creating remarkable content is only half the story. Your content needs to be optimized, promoted effectively and mapped to your buyer’s journey in order to achieve results. In this webinar you will learn:
How to Optimize Your Content for Conversion
How to Create Relevant Content that Connects with Your Audience
Why Inbound Alone is Not Enough
How to Repurpose the Content You Already Have
And much more!
This is an exclusive conversation with Jason Miller, the Senior Content Marketing Manager at LinkedIn, who will share 10 content marketing tactics that are essential to a world class content strategy.
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
- 90% of decision making is in the subconscious
- There are 2 decision makers in the brain - the rational and the primal brain
- 6 brain buying driver are - emotional personal tangible contrastable memorable and visual
- “The rational brain is great at rationalising what the emotional brain has already decided.” Baba Shiv, Professor of Marketing, Stanford
- Analyse your last 2 weeks of communications and see how many times you used I/we vs You/Your
- Activate the RAS using pattern interruption.
- Cold call top tip: Open with "Hi this is a sales call. Do you want to hang up?"
Insights from Kevin Spacey, Julie Fleischer (Kraft Foods), Robert Rose (CMI), Jay Baer (NY Times), Jason Miller (Senior Content Marketing Manger, LinkedIn), Jonathon Colman (Content Strategist Facebook), and more..
Melanie LoBue
What is content marketing? Why does it matter? How the heck do I do it?
The #1 thing to know about content marketing is that it works to help you grow your business and that its success is measurable.
This session will provide a bit of history on what this content buzzword is all about, offer solutions to common pain points in getting content creation off the ground, but mostly it will provide hacks and tools to get you and your team started right away. You will learn:
Proven ways to generate content creation ideas that work
Which free content tools can save you time & make you a more effective communicator
Ways to measure your progress and adjust accordingly
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
Jason MIller (Global Content lead at LinkedIn) and Doug Kessler (Velocity Partners) presentation deck from the LinkedIn B2B forum, March 24th 2015 at the Hamyard hotel as part of Advertising Week Europe.
1) How to Fail at Social Media
a) How to fail when you’re just starting out
b) How to fail while doing social media
c) How to fail when responding in social media
d) Summary & questions
***BREAK***
2) Fine-Tuning Facebook
a) Why Facebook matters to libraries
b) Profiles versus pages
c) Facebook profile tweaks
d) Facebook features
e) Facebook Timeline and options
f) Facebook strategies that work
g) Facebook strategies that don’t work
h) Working with Facebook Insights
i) Examples of the good, the bad and the ugly
j) Summary & questions
***BREAK***
3) Tweaking Twitter
a) Twitter stats you actually should know
b) Things to stop doing on Twitter
c) Ways to do Twitter right
d) Tweet makeovers
e) Summary & questions
***BREAK***
4) Putting It All Together
a) Social media myths
b) Social capital
c) Measuring stuff
d) Interactive: rewriting of Tweets
e) Summary & questions
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
27. Blogging Food Groups
Categories of Content Content Specifics
Raisin Bran content: The basic,
everyday content that you can dish out
quickly
How-to posts (e.g. SU videos)
Sharing Influencer/ third-party posts
Useful, relevant topics for marketers
Repurposing of old content
Spinach content: The stuff that’s good
for you, even if it’s difficult to chew
Thought leadership pieces
Guest Topics/ Blog Posts
Case Studies
Roasts: The valuable, time-consuming
projects that leave your guests begging
for more
Strategic research and analysis
LI MKTG Trends POVs
Big Rock content
Chocolate cake content: Everyone
wants a second piece of this sweet treat
Light-hearted, easily-digestible content
Cultural content (e.g. Day in the Life)
Amusing videos, graphics, stories
Tabasco* content: Sometimes you just
need a little fire on the tongue
Bold statements with strong POV
Thought leadership pieces
Calculated and strategic
The Blogging Food Groups Categories
“Sell Something and You Make a Customer Today. Help Someone and You Create a Customer for Life” – Jay BaerChange the mantra of “Always be Closing” to “Always be Helping” and in order to be helpful marketers need remarkable contentMarketers need to make this change due to the shift in how professionals engage with each other, brands and services.Buyers are now in control. They’re tired of being sold to. By helpingyou are better able to build a relationship with them. All other things being equal, people are more likely to buy from a company with whom they have a relationship. Building a relationshiprequires you to create remarkable content that people love. Mediocre content won’t get the job done. Remarkable content is content that inform, educate and inspireJay Baer Quotes – Jay will be keynoting the day before and recently published his new book Youtility which is all about this mentality:“The Difference Betweent Helping and Selling is Just 2 Letters” – Jay Baer“Sell Something and You Make a Customer Today. Help Someone and You Create a Customer for Life” – Jay Baer
Having great content isn’t enough – Marketers also need to understand context.On LinkedIn, the context is professional and aspirationalMarketers who match their remarkable content messaging to the aspirational mindset on professional networks will deepen relationships and have a much larger impact on their target audience.If you’re genuinely helping customers be more productive and successful, they will line up to consume your content again and again, and you will in turn build relationshipsand ultimately earn their trust and consideration
Buyer behavior has shifted dramatically since the onset of the social eraBuyers are in control; they’re highly skeptical and fed up with companies talking about themselves. Buyers are 60% of the way thru their purchase process before they initiate contact with companiesBut buyers want and need information relevant to their important business and personal decisionsSo you need to help them, not sell to them. This will help you build relationships early and stay top of mind.
Buyer behavior has shifted dramatically since the onset of the social eraBuyers are in control; they’re highly skeptical and fed up with companies talking about themselves. Buyers are 60% of the way thru their purchase process before they initiate contact with companiesBut buyers want and need information relevant to their important business and personal decisionsSo you need to help them, not sell to them. This will help you build relationships early and stay top of mind.
There’s clearly an Opportunity to deliver a much better Content Experience
The Irrelevant Content Journey (The Mask)Constantly bombarded with marketing messages that hit and miss in regards to relevance. It’s a terrible experience that is only getting worse.That means creating compelling content that speaks directly to your target audience. Or, in the words of online marketing expert Bryan Eisenberg, ”speak to the dog, in the language of the dog, about what matters to the heart of the dog.” (http://www.bryaneisenberg.com/the-number-1-rule-for-content-marketing/)Insights can yield a much better experience by delivering content that understands the motivations behind one's thoughts or behavior.
Tactic 1: Customers first approach.
River Pools, for example, grew their company from almost out of business to the largest pool seller in the US in four years. They set up a blog an used it to answer the most frequently asked questions, which then became a popular e-book. Now, 75% of their customers complete a purchase without ever talking to a real person.The atomic half-life of content is much longer than that of advertising; your content pays off far after you’ve created it.
Tactic 2: Creating an emotional relationship with content. Connecting emotionally
Tactic 3: Inbound + Outbount
MarketoLowes Example
MarketoLowes Example
18K views on Slideshare alone, not counting the other places. Slideshare introduced new optimized viewing for Infographics.
Rel authorInfluencersLittle Bird
If you’re genuinely helping customers be more productive and successful, they will line up to consume your content again and again, and you will in turn build relationshipsand ultimately earn their trust and considerationKD Lang sums up all of our desires in this late 90s hit and that can play into your content strategy
Repurpose, reimagine don’t just hand it down. Pre-loved content. There’s always another audience waiting for it.
Another Big Key to Relevance is being Real Time and we have identified three types of content examples.
Another Big Key to Relevance is being Real Time and we have identified three types of content examples.
Content that’s Waiting for the MomentA content repository is a crucial part of the marketer’s playbook. This content may be evergreen, and with better targeting can be extremely relevant. Marketo, Openview Partners, and Kissmetrics all have substantial content repositoriesKeeps content organized and eliminates the problem of having content scattered across your website. Hosted, categorized, optimized, searchable, ready to be deployed at a moments notice in a variety of formats. In addition to being a publishing channel, SlideShare can also act as content library/ repository with the added benefits of being embedable, sharable, and trackable. Links to examples above: Openview Partners http://openviewpartners.com/insights-events/Marketohttp://www.marketo.com/resourcesKissmetricshttp://blog.kissmetrics.com/marketing-guides/
Content that’s In the Moment, for the MomentArriving late to the conversation means you’ve missed your opportunityDelivering content that capitalizes on buzz in real-time is tough. Here’s where social listening tools become even more valuable.When one Twitter user joked that a bit of pigeon excrement had totaled a smart car, some number crunching led to the calculation that it would actually take 4.5 million pigeon “craps” to do in the Tridion Safety Cell, which provides the main structure of the car. When an infographic with this research was tweeted, everyone from Buzzfeed to Mashable picked up the story. It even hit the top spot on Reddit twice in a 24-hour span. Almost overnight, this “Humor the Haters” social media campaign turned negative comments about the Smart USA brand into respect.Virgin Holidays launched a great piece of content marketing when gay marriage passedTide had some great In the Moment content during Shark Weekhttp://www.thealistdaily.com/news/tide-we-get-out-blood-stains-too/http://mashable.com/2012/06/21/bird-poop-smartcar/
Content that’s Anticipating the MomentPredictive analytics allows companies to make better decisions on what marketing content to run, where to run it, and who to target it to. Predictive analytics also helps suggest products customers might like, figures out what devices to optimize your campaign for, and devises the most effective calls to action for driving sales.Predictive publishing helps shape your message and allows you to angle it onto the social network pond in such a way that you will get the most skips (reposts) of your effort. What’s more, those messages will drive your target to action.Example: TrendIn – Predicting where conversations are heading within LinkedIn based on insights around the data that is being consumed.
Imagine being able to predict the next trend that matters to your customers and prospects, create content that addresses that trend, and beat your competitors to the punch. It will be like Minority Report, the movie with Tom Cruise.