Maracuya Studio is a company that offers design consulting services to organizations and communities. [1] Ricardo Mejia leads Maracuya Studio and has 7 years experience in design, consulting, and teaching. [2] Maracuya Studio uses a life-cycle process from vision to implementation for its projects. [3] Two case studies are described: providing school furniture for 1.5 million Colombian students, and a strategic plan that created jobs for 25 underclass mothers in Colombia.

1. Content //
+ What?
+ Who?
+ How?
+ Case Study 1.
+ Case Study 2.
UIEC Final Presentation
Maracuya Studio / business idea
Work in progress / confidential Ricardo Mejia
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7 . .
ricardo mejia

2. Maracuya Studio is a company of private
consultants that offers support, knowledge
and expertise in the process to create and
develop* “design projects” for communities
who are part of the bottom of the pyramid.
What is Maracuya Studio? *(manage, plan, lead, document, register and publish)
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7. .
ricardo mejia

3. Our clients and services…
+ M.S. helps organizations in the business, government, education, and so-
cial sectors innovating in two ways:
- We identify opportunities for growth by revealing people’s latent needs, behaviors, and
desires.
- We design new offerings—products and services—and preserve the relevance and de-
light of the original idea from concept to market expression.
+ In economics, the BoP* (bottom of the pyramid) is the largest, but poorest
socio-economic group.
*In global terms, this is the four billion people who live on
What is Maracuya Studio? less than $2 per day, typically in developing countries. UN.
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7 . .
ricardo mejia

4. ? >> network >>
?
Ricardo Mejia
+ Strategic Product Designer (MSc.) / Delft University of Technology.
+ Projects Management (MSc.)
National University of Colombia.
+ Industrial Engineer (BSc.)
+ Industrial Designer (BA)
+ Seven years of professional activity as a designer, consultant and teacher.
Who is he?
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7. .
ricardo mejia

5. Life-Cycle of Projects
How?
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7 . .
ricardo mejia

6. Bogotá / Colombia / South America 1999 to 2000.
National Public Tender LPN 007/99 for the Local Department
of Education
Phases: Furniture for public schools
(Vision + Concept + Design + Develop and Implementation)
Impact: 1.500.000 students (children between 6 to 15 years old)
Case Study 1 Budget: € 450.000
Equal Educational Opportunities
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7. .
ricardo mejia

7. Case Study 1
Equal Educational Opportunities
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7 . .
ricardo mejia

8. Bogotá / Colombia / South America 2002
MICROCALOR´ Strategic Plan 2002 - 2010.
Phases: Hot-Pet (Vision + Concept and Design)
* Underclass: a group of people with a lower social and eco-
Impact: 25 underclass* mothers
nomic position than any of the other classes of society.
Budget: € 7.500
Case Study 2
Employment
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7. .
ricardo mejia

9. thank you very much...
jrmejias@yahoo.es
What? / Who? / How? / ..... / Case Study 1 / CS 2. >>> 0 / 1 / 2 / 3 / 4 / 5 / 6 / 7 . .
ricardo mejia