26. Generic strategies to respond to [digital] disruption
1. Block
2. “Milk”
3. Invest in disruption
4. “Disrupt the current business”
5. Retreat into a strategic niche
6. Redefine the core
7. Exit
http://www.imd.org/research/challenges/TC033-15-strategies-digital-disruption-michael-wade.cfm
27. Wardley Value Chain Mapping
http://www.cio.co.uk/it-strategy/introduction-wardley-value-chain-mapping-3604565/
28. Surviving “Big Bang Disruption”
● See it coming
○ Engage with “Truth Tellers” - internal or external seers who can predict the future with insight
and clarity
● Slow it down long enough to better it
○ Ensure that disrupters can’t make money from their inventions until you’re ready to acquire
them or you can win with a product of your own
● Get closer to the exits, and be ready for a fast escape
○ Leverage the value of expertise, brands, patents, and other intangibles
● Try a new kind of diversification
https://hbr.org/2013/03/big-bang-disruption/
29. Technology Strategy In Corporate NZ
● Traditionally not something NZ has been great at*
● Focus is more on risk than opportunity, cost than profit
○ (Sensible - not a lot of capital, litany of failed / underwhelming projects…)
● Tech background isn’t well represented at board level in NZ, cascades down
* Except Air NZ!
30. Keep a safe distance from the vehicle in front
● NZ businesses need to develop a posture to [digital] disruption (other than
ignorance / indifference…)
○ invest more to better understand disruption risks, timescales and opportunities
○ incubate ideas to explore these themes without spending vast $$$
○ develop strategies to address disruption before it happens