Social dreaming involves sharing dreams in a group setting called a social dreaming matrix to explore new patterns of meaning and connections. Participants focus on the dreams themselves and the links between them, rather than their personal meaning. This reveals unconscious shared understandings and can stimulate creativity and innovation. Social dreaming is used in organizations, education, and communities to tap into untapped potential, generate new ideas, and promote learning and transformation.

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www.wreford-howard.net @ centreforsocialdreaming
SOCIAL DREAMING
INTRODUCTION
EXPLORING PATTERNS OF CONNECTION

2. O
WHAT
• Social Dreaming provides opportunity to
share dreams and associations in a contained
space called a Social Dreaming Matrix.
• Objective is to explore new patterns of
meaning in relation to the communities,
groups and organizations in which we live.

3. O
HOW
• In the Social Dreaming Matrix we focus on
the dream and not the dreamer, on the
unfolding links & associations connecting
the dreams, not on the meaning of dreams
to an individual.

4. O
HOW
The associative state of the matrix tends to
reveal patterns of the ‘un-thought known’.
And these patterns are reflected upon and
explored to create new ways of sensing and
thinking, often stimulating creativity and
innovation.

5. O
WHY
• Explore our untapped potential
• Generate creativity and innovation
• Use dreams as a window into our systems
and interactions
• Develop learning, integration and
transformation
• Be democratic, dialogic, diverse, disruptive

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WHERE
o Corporations
o Government & NGO’s
o Think Tanks
o Start-up’s
o Schools & Universities
o Business schools
o Professional Societies
o Conferences & Symposia
o Film & scriptwriting
o Galleries,Theater, Ballet
o Crisis & Disaster Interventions
o Community Development
o Organizational Consultancy
o Strategy Development
o Business Process Management
o Whole Systems Transformation
o Leadership Development
o Scenario & Design Thinking
o Sustainability & CSR
o Coaching & Training
o Innovation & Prototyping
o Marketing & Brand Management

7. O
www.wreford-howard.net @ centreforsocialdreaming

8. O
www.wreford-howard.net @ centeforsocialdreaming

9. O
Dreams
Associations
Ideas ?