This is a presentation given to a local Rotary club. I was asked to address the issue of members being reluctant to "Like" their fan page and the pages dedicated to their fundraising, charitable activities. The presentation lasted approximately 30 minutes, with about 10 minutes of Q&A afterward. As usual, a great deal of the content came out of my mouth. Fortunately, my brain was working pretty good today and I only had one, short senior moment when I couldn't retrieve the appropriate word I needed to get a point across. It worked out, however.

1. Social Organizations
Taking Communication & Collaboration
To New Levels

2. “Every time we develop a new engine
we have to blow it up!”
http://www.nasa.
gov/images/content/514556main_41s_explosive_smoke_1

3. You can’t manage this!
Peter Drucker

4. But you can facilitate it!
The Network Effect

5. Identical information
evokes different
meanings in each of
us. It is not what the
message does to the
audience . . . but
what the audience
does with the
message. . .
that really matters.
– Frank Miller
I=0
(Information has no
intrinsic meaning)
http://informationr.net/ir/8-1/paper140.html

6. How Do We Frame The Issues?

7. Scott's Primer

8. Are Any of These Familiar?

9. So Why Is This So Difficult?

10. Clayton Christensen &
Disruptive Innovation

11. Jobs-to-be-Done (Christensen)
● What are the high-level jobs-to-be-done?
○ Civil War Re-enactment
○ Run So Others Can Walk

12. Jobs-to-be-Done (Christensen)
● What are the current approaches and what
pain points result?

13. Jobs-to-be-Done (Christensen)
● What prevents new solutions from being
adopted?

14. Jobs-to-be-Done (Christensen)
● What value would success create for our
organization and those we serve?

15. Thank You
Rick Ladd