The report is about the social business which is a joint venture of Grameen and Danone. It is a social business and their main motto is to decrease malnutrition of kids in Bangladesh. The report is based on the primary information.
Kiran Avchit Diware has over 10 years of experience in retail and consumer goods. Most recently, he worked as the Retail Sales Manager for Avantika Bioplast company from 2013 to 2015, where he was responsible for building customers, market positioning, achieving sales targets, marketing and advertising for their "Green Ace" biodegradable bags brand. Prior to that, he held roles as Assistant Store Manager and Team Leader in food retail where he managed store operations, product procurement, merchandising, and achieving sales targets. He holds a Bachelor's degree in Economics and computer skills certification. His hobbies include music, travel, outdoor games, and workouts.
To develop a competitive strategy of Sudha milk for DRMU,Baruni (COMFED)Nikhil kumar
The document discusses developing a competitive strategy for Sudha milk produced by DRMU, Baruni. It begins with introducing the Indian dairy industry and COMFED. It then analyzes Sudha milk's market share and competitors. Key findings show Sudha faces challenges from loose milk due to price, delivery and quality perception. The recommended strategy has three parts - an offensive frontal attack on loose milk's price and delivery advantages, a defensive positioning against quality perceptions, and an offensive attack on organized competitors' distribution and communication. Specific tactics proposed include reducing price gaps, offering credit, advertising and improving availability.
Consumer satisfaction on sudha milk and Productvishalkmr44
This document provides information about a project report submitted by Vishal Kumar to Pondicherry University on consumer satisfaction with Sudha milk and Sudha products in Bokaro and Dhanbad, India. It includes an introduction, literature review, research methodology, analysis, findings, suggestions, and conclusion. Specifically, the document examines Sudha Dairy's market share and potential in Bokaro and Dhanbad, analyzes its product and market strategy, and identifies ways to increase its market share.
Prasenjit sudha project on market potential(final)Prasenjit Kumar
Here are the key points about COMPFED/Sudha Milk:
- COMPFED/Sudha Milk is the Bihar State Cooperative Milk Producers Federation Ltd based in Patna, Bihar.
- It was formally registered on December 14, 1946 starting with 250 liters of milk collected from 2 village cooperatives.
- Today it collects, processes and distributes over 1 million liters of milk and milk products daily through over 1000 village cooperatives owned by 500,000 farmer members.
- In 2011-12 it achieved an 18% growth in turnover closing the year at Rs. 2,882 crores.
- The Magadh Dairy Project in Gaya is one of its
This document is a project report submitted by Prachi Pawaiya to their university on an internship project with Parag Milk Foods Pvt Ltd. The report provides an overview of Parag Milk Foods, including that it was established in 1992, has brands like GO and Gowardhan, and owns the largest cow farm and cheese plant in India. Prachi conducted the internship project from August 2016 to gain experience with a newly launched premium milk product as the company sought to inform and persuade customers about the brand.
This document summarizes a summer internship project report submitted by a student towards their MBA in Marketing. The project focused on studying brand preference for dairy products from retailers' perspectives and identifying factors influencing decreasing demand for Mother Dairy products. The student conducted primary research through interviews and questionnaires with 30 retail outlets in the Madhyamgram, Barasat, and Hridaypur regions to understand retailer awareness, perceptions, and issues regarding supply of Mother Dairy products.
This document provides a company profile of Tirhut Dugdh Utpadak Sahkari Sangh Limited (Sudha Dairy) in Muzaffarpur, Bihar. It discusses that Sudha Dairy was established in 1982 as a cooperative dairy to help milk producers in the region market their milk directly instead of through middlemen. It now procures milk from six districts and markets products under the Sudha brand name. The profile outlines Sudha Dairy's initial and current processing capacities, affiliated milk unions covering different districts, and chilling and bulk cooling capacities to support milk procurement.
This document summarizes a study on the 4 P's (Product, Price, Place, Promotion) of Sudha Milk and milk products in Patna, Bihar, India. The study found that Sudha has a high market share compared to competitors. While customers find Sudha's prices fair, the distribution channel needs improvement, especially in small streets and during festivals when supply is insufficient. The document suggests Sudha improve quality, increase retailer margins, expand distribution and advertise more to increase awareness of new products like honey.
Kiran Avchit Diware has over 10 years of experience in retail and consumer goods. Most recently, he worked as the Retail Sales Manager for Avantika Bioplast company from 2013 to 2015, where he was responsible for building customers, market positioning, achieving sales targets, marketing and advertising for their "Green Ace" biodegradable bags brand. Prior to that, he held roles as Assistant Store Manager and Team Leader in food retail where he managed store operations, product procurement, merchandising, and achieving sales targets. He holds a Bachelor's degree in Economics and computer skills certification. His hobbies include music, travel, outdoor games, and workouts.
To develop a competitive strategy of Sudha milk for DRMU,Baruni (COMFED)Nikhil kumar
The document discusses developing a competitive strategy for Sudha milk produced by DRMU, Baruni. It begins with introducing the Indian dairy industry and COMFED. It then analyzes Sudha milk's market share and competitors. Key findings show Sudha faces challenges from loose milk due to price, delivery and quality perception. The recommended strategy has three parts - an offensive frontal attack on loose milk's price and delivery advantages, a defensive positioning against quality perceptions, and an offensive attack on organized competitors' distribution and communication. Specific tactics proposed include reducing price gaps, offering credit, advertising and improving availability.
Consumer satisfaction on sudha milk and Productvishalkmr44
This document provides information about a project report submitted by Vishal Kumar to Pondicherry University on consumer satisfaction with Sudha milk and Sudha products in Bokaro and Dhanbad, India. It includes an introduction, literature review, research methodology, analysis, findings, suggestions, and conclusion. Specifically, the document examines Sudha Dairy's market share and potential in Bokaro and Dhanbad, analyzes its product and market strategy, and identifies ways to increase its market share.
Prasenjit sudha project on market potential(final)Prasenjit Kumar
Here are the key points about COMPFED/Sudha Milk:
- COMPFED/Sudha Milk is the Bihar State Cooperative Milk Producers Federation Ltd based in Patna, Bihar.
- It was formally registered on December 14, 1946 starting with 250 liters of milk collected from 2 village cooperatives.
- Today it collects, processes and distributes over 1 million liters of milk and milk products daily through over 1000 village cooperatives owned by 500,000 farmer members.
- In 2011-12 it achieved an 18% growth in turnover closing the year at Rs. 2,882 crores.
- The Magadh Dairy Project in Gaya is one of its
This document is a project report submitted by Prachi Pawaiya to their university on an internship project with Parag Milk Foods Pvt Ltd. The report provides an overview of Parag Milk Foods, including that it was established in 1992, has brands like GO and Gowardhan, and owns the largest cow farm and cheese plant in India. Prachi conducted the internship project from August 2016 to gain experience with a newly launched premium milk product as the company sought to inform and persuade customers about the brand.
This document summarizes a summer internship project report submitted by a student towards their MBA in Marketing. The project focused on studying brand preference for dairy products from retailers' perspectives and identifying factors influencing decreasing demand for Mother Dairy products. The student conducted primary research through interviews and questionnaires with 30 retail outlets in the Madhyamgram, Barasat, and Hridaypur regions to understand retailer awareness, perceptions, and issues regarding supply of Mother Dairy products.
This document provides a company profile of Tirhut Dugdh Utpadak Sahkari Sangh Limited (Sudha Dairy) in Muzaffarpur, Bihar. It discusses that Sudha Dairy was established in 1982 as a cooperative dairy to help milk producers in the region market their milk directly instead of through middlemen. It now procures milk from six districts and markets products under the Sudha brand name. The profile outlines Sudha Dairy's initial and current processing capacities, affiliated milk unions covering different districts, and chilling and bulk cooling capacities to support milk procurement.
This document summarizes a study on the 4 P's (Product, Price, Place, Promotion) of Sudha Milk and milk products in Patna, Bihar, India. The study found that Sudha has a high market share compared to competitors. While customers find Sudha's prices fair, the distribution channel needs improvement, especially in small streets and during festivals when supply is insufficient. The document suggests Sudha improve quality, increase retailer margins, expand distribution and advertise more to increase awareness of new products like honey.
COMPFED, the Bihar state milk co-operative federation, has seen a decline in milk procurement over the last two years, adversely affecting profits. This is due to issues like a decrease in milk supply, rising penetration of private players and middlemen, and shifting consumer demand. The document discusses COMPFED's distribution system and recommendations to address the procurement problem by attracting new farmers, improving infrastructure, promoting packaged dairy products, and increasing women's participation in village cooperatives.
Sudha Dairy uses a double distribution system to supply its milk and milk products. It has distributors who collect orders from retailers, deposit payment into Sudha's bank account, and receive deliveries which are then distributed to retailers. Sudha also has some direct retail outlets. The distribution network aims to quickly supply perishable products before expiration through a cycle of customer demand, order collection, delivery, and consumption.
Durgesh Nandan Sahay conducted a summer internship project at Patna Dairy Project, which is part of COMPFED, to study consumer awareness and preferences of Sudha milk products in Patna. The project involved collecting data through consumer and retailer questionnaires, analyzing sales records and market share. The objectives were to understand the milk industry, distribution chain, production processes, customer perceptions, and market demand. Key findings and recommendations would help COMPFED increase its market share in Patna.
This document provides an overview of the dairy industry in India and the company Mother Dairy. It discusses the size and growth of the Indian dairy market. It then describes Mother Dairy's history, objectives, products, and operations in Hyderabad. Mother Dairy markets milk and other dairy products in Hyderabad through a network of agents using an outsourced logistics system. The document appears to provide background information in preparation for a study or project on Mother Dairy's milk sales through its card system in Hyderabad.
Manish Kumar completed a six-week semester training project at the Feeder Balancing Dairy in Patna Dairy Project, Patna. He studied various sections of the dairy including the boiler section, refrigeration section, effluent treatment plant, and quality control section. He also learned standard operating procedures and how to troubleshoot common problems. The document discusses the dairy processes, power and refrigeration systems, and emphasizes reuse and treatment of wastewater generated from dairy operations.
The document summarizes an internship report at Madhur Dairy. It discusses the objectives of the internship which were to understand the operations of various departments, learn new production methods, and study the organizational structure. It provides background on the dairy industry in India and Gandhinagar District Cooperative Milk Producers' Union Ltd (Madhur Dairy). It describes the company's establishment, facilities, products, and awards received for performance and innovation.
This document provides details about Arpita Gupta's summer internship project at Mother Dairy. The project involved identifying factors behind decreasing market share and studying consumer behavior. It includes sections on the organizational background of Mother Dairy, literature review on topics like supply chain management and distribution channels, a competitor analysis, a study of distributors and retailers, the research methodology used, and planned conclusions and recommendations. The overall aim was to understand reasons for low sales and identify measures to increase sales.
1. India is the world's largest producer of milk, producing over 140 million tons annually. Dairy production has grown significantly in recent decades as consumption of milk and milk products has increased.
2. The dairy industry was deregulated in 1991 to encourage private investment. However, strict regulations were later implemented to address issues like excess capacity and sale of substandard milk.
3. Demand for dairy products is expected to continue growing strongly in India, driven by population growth, rising incomes, and greater interest in nutrition. However, penetration of processed dairy remains relatively low overall.
This document provides an overview of a project report submitted by Ankit Kumar Gangwal for their Master of Business Administration degree. The report examines consumer preferences and brand recall of dairy products from Saras Dairy in Jaipur City, India. It includes a literature review on the background and importance of the study, as well as the research methodology used. The report then presents data analysis and interpretation through tables and charts. It identifies key findings and provides recommendations to help management with decision making. In summary, the project report evaluates consumer behavior related to Saras Dairy products to gain insights that can aid the company's marketing strategies.
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRYMayank Patel
Madhur Dairy is a cooperative dairy located in Gandhinagar, Gujarat that was established in 1971. It obtains milk from 38,500 milk producers through 112 village milk cooperative societies. The dairy manufactures various milk products including pasteurized cow and buffalo milk, butter milk, dairy, ice cream, butter/ghee. The manufacturing process involves receiving raw milk, testing quality, chilling, separating cream, and processing into final products. Research found that 80% of customers use Madhur Dairy's products and 68% are satisfied, while 10% have negative preferences regarding taste, thickness, smell or purity.
Akshaya patra an bangalore based children’s charity provides “food for educat...Akshaya Patra Foundation
Akshaya Patra Foundation, an Bangalore childrens charity provides mid day meals to government school children across 20 locations in India. Currently child NGO in Bangalore currently feeds 1.3 million children across India everyday and is on the mission to feed 5 million by 2020
this project was made by me individually with latest feeds and error free..u can simply dwnld it and print it...specially bihari students will find it helpful, though i am sharing it 4 u all...so enjoy and goodluk..!!
A short presentation containing details of how Patanjali carries out its supply chain, proposed ideas, problems and suggested ideas for improvements. Data used in the presentation is taken after research from different sources. I do not own anything.
This document provides an overview of the dairy sector in India and the organizational structure of COMFED. It discusses the origins of the dairy sector in India and the cooperative model pioneered in Anand known as the Anand Pattern. This model formed the basis for the National Dairy Development Board's Operation Flood program which transformed India's dairy industry through cooperative organizations. The document then provides background information on COMFED, describing its history, mission, organizational structure, departments, and policies. It outlines the methodology used in the study and presents an executive summary of the internship experience.
The document discusses a live project report on a dairy industry study in Delhi, India. It aims to understand consumers' milk consumption patterns, demand for farm-fresh milk, and price sensitivity. Primary research found that consumers primarily consume milk from Mother Dairy, Amul, Namaste India, and others. They consider factors like thickness, taste, and certifications when purchasing. Secondary research showed that Amul has an 80% market share in Delhi, while Country Delight is increasing its share through promotions. The suggestions section recommends targeting both young and old consumers by highlighting the benefits of farm-fresh milk over packed milk. It also suggests developing delivery capabilities and positioning based on freshness and quality.
The document discusses the internship training report of R. Arone Franklin at Aavin Milk in Tirunelveli, Tamil Nadu. It provides background on Aavin Milk, which is the cooperative milk producers' federation in the state. The report details the operations of Aavin Milk including milk procurement from local villages, processing at chilling centers and the main dairy, quality testing, and production of products like toned milk, flavored milk, butter, and ice cream. It also discusses the objectives of the dairy development department in Tamil Nadu.
This document is a project report submitted by Anand V to the Department of Food Science and Technology at Agriculture College, Hassan. The report details a month-long project conducted at Hassan Milk Union Limited (HAMUL) to monitor the environment and analyze water samples for bacterial growth. The objectives were to detect any bacterial contamination in food processing areas and identify the root causes in order to prevent future issues. The report provides background on HAMUL and outlines quality assurance and safety procedures followed in the microbiology laboratory to minimize risks.
Mother Dairy holds a monopoly position in Delhi but aims to expand nationally to compete with established brands like Amul. An analysis of Mother Dairy's marketing environment uses a PESTEL framework to examine political, economic, social, technological, environmental, and legal factors. These include government initiatives supporting dairy, increasing urbanization and health consciousness among consumers, and Mother Dairy's use of innovative processes and efficient supply chain management. Expanding nationally while maintaining local preferences and independence from the NDDB will be challenges for Mother Dairy's future growth.
Mother dairy ( strategies to promote sales in South and West)Palak_Kwatra
Mother Dairy was set up in 1974 in Delhi and markets dairy products including milk, ice cream, oils and produce. It has a 66% market share in Delhi and operates outlets across several states. Mother Dairy aims to expand its footprint in South India by introducing coconut milk and basmati rice, and in West India by offering regional sweets and frozen yogurt. It seeks to grow by opening more outlets and penetrating rural markets through advertising.
The document provides information about Surat District Co-operative Milk Producer's Union Ltd (SUMUL), including:
1) It was established in 1951 to support milk producers in Surat and is part of the Gujarat Co-operative Milk Marketing Federation.
2) It collects milk from farmers, tests quality, processes the milk and sells products like milk, butter, ghee across Surat.
3) It has grown significantly over the years in terms of milk procurement, production and sales.
The document proposes a business plan for developing and manufacturing a baby milk bottle that keeps milk warm and free from bacteria. The bottle would contain a small battery to provide energy to warm the bottle and purify the milk using a rod dipped in the milk. It would make carrying milk more convenient for caregivers on the go. The plan outlines manufacturing the bottles at a growth center, promoting it through animation films targeting women and children, and offering other baby items as promotions. The founder estimates selling 5,000 bottles in the first year at Rs. 200 each.
The document proposes a business plan for developing and selling a baby milk bottle that keeps milk warm and free from bacteria. The bottle would contain a small battery to provide energy to warm the bottle and purify the milk using a rod dipped in the milk. It would also have colored nipples and a key for the baby to play with. The plan is to manufacture and sell the bottles for 200 rupees each, targeting working women and expecting to sell 5000 bottles in the first year. Marketing would include animation films to promote the product's benefits and offer free items to generate sales.
COMPFED, the Bihar state milk co-operative federation, has seen a decline in milk procurement over the last two years, adversely affecting profits. This is due to issues like a decrease in milk supply, rising penetration of private players and middlemen, and shifting consumer demand. The document discusses COMPFED's distribution system and recommendations to address the procurement problem by attracting new farmers, improving infrastructure, promoting packaged dairy products, and increasing women's participation in village cooperatives.
Sudha Dairy uses a double distribution system to supply its milk and milk products. It has distributors who collect orders from retailers, deposit payment into Sudha's bank account, and receive deliveries which are then distributed to retailers. Sudha also has some direct retail outlets. The distribution network aims to quickly supply perishable products before expiration through a cycle of customer demand, order collection, delivery, and consumption.
Durgesh Nandan Sahay conducted a summer internship project at Patna Dairy Project, which is part of COMPFED, to study consumer awareness and preferences of Sudha milk products in Patna. The project involved collecting data through consumer and retailer questionnaires, analyzing sales records and market share. The objectives were to understand the milk industry, distribution chain, production processes, customer perceptions, and market demand. Key findings and recommendations would help COMPFED increase its market share in Patna.
This document provides an overview of the dairy industry in India and the company Mother Dairy. It discusses the size and growth of the Indian dairy market. It then describes Mother Dairy's history, objectives, products, and operations in Hyderabad. Mother Dairy markets milk and other dairy products in Hyderabad through a network of agents using an outsourced logistics system. The document appears to provide background information in preparation for a study or project on Mother Dairy's milk sales through its card system in Hyderabad.
Manish Kumar completed a six-week semester training project at the Feeder Balancing Dairy in Patna Dairy Project, Patna. He studied various sections of the dairy including the boiler section, refrigeration section, effluent treatment plant, and quality control section. He also learned standard operating procedures and how to troubleshoot common problems. The document discusses the dairy processes, power and refrigeration systems, and emphasizes reuse and treatment of wastewater generated from dairy operations.
The document summarizes an internship report at Madhur Dairy. It discusses the objectives of the internship which were to understand the operations of various departments, learn new production methods, and study the organizational structure. It provides background on the dairy industry in India and Gandhinagar District Cooperative Milk Producers' Union Ltd (Madhur Dairy). It describes the company's establishment, facilities, products, and awards received for performance and innovation.
This document provides details about Arpita Gupta's summer internship project at Mother Dairy. The project involved identifying factors behind decreasing market share and studying consumer behavior. It includes sections on the organizational background of Mother Dairy, literature review on topics like supply chain management and distribution channels, a competitor analysis, a study of distributors and retailers, the research methodology used, and planned conclusions and recommendations. The overall aim was to understand reasons for low sales and identify measures to increase sales.
1. India is the world's largest producer of milk, producing over 140 million tons annually. Dairy production has grown significantly in recent decades as consumption of milk and milk products has increased.
2. The dairy industry was deregulated in 1991 to encourage private investment. However, strict regulations were later implemented to address issues like excess capacity and sale of substandard milk.
3. Demand for dairy products is expected to continue growing strongly in India, driven by population growth, rising incomes, and greater interest in nutrition. However, penetration of processed dairy remains relatively low overall.
This document provides an overview of a project report submitted by Ankit Kumar Gangwal for their Master of Business Administration degree. The report examines consumer preferences and brand recall of dairy products from Saras Dairy in Jaipur City, India. It includes a literature review on the background and importance of the study, as well as the research methodology used. The report then presents data analysis and interpretation through tables and charts. It identifies key findings and provides recommendations to help management with decision making. In summary, the project report evaluates consumer behavior related to Saras Dairy products to gain insights that can aid the company's marketing strategies.
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRYMayank Patel
Madhur Dairy is a cooperative dairy located in Gandhinagar, Gujarat that was established in 1971. It obtains milk from 38,500 milk producers through 112 village milk cooperative societies. The dairy manufactures various milk products including pasteurized cow and buffalo milk, butter milk, dairy, ice cream, butter/ghee. The manufacturing process involves receiving raw milk, testing quality, chilling, separating cream, and processing into final products. Research found that 80% of customers use Madhur Dairy's products and 68% are satisfied, while 10% have negative preferences regarding taste, thickness, smell or purity.
Akshaya patra an bangalore based children’s charity provides “food for educat...Akshaya Patra Foundation
Akshaya Patra Foundation, an Bangalore childrens charity provides mid day meals to government school children across 20 locations in India. Currently child NGO in Bangalore currently feeds 1.3 million children across India everyday and is on the mission to feed 5 million by 2020
this project was made by me individually with latest feeds and error free..u can simply dwnld it and print it...specially bihari students will find it helpful, though i am sharing it 4 u all...so enjoy and goodluk..!!
A short presentation containing details of how Patanjali carries out its supply chain, proposed ideas, problems and suggested ideas for improvements. Data used in the presentation is taken after research from different sources. I do not own anything.
This document provides an overview of the dairy sector in India and the organizational structure of COMFED. It discusses the origins of the dairy sector in India and the cooperative model pioneered in Anand known as the Anand Pattern. This model formed the basis for the National Dairy Development Board's Operation Flood program which transformed India's dairy industry through cooperative organizations. The document then provides background information on COMFED, describing its history, mission, organizational structure, departments, and policies. It outlines the methodology used in the study and presents an executive summary of the internship experience.
The document discusses a live project report on a dairy industry study in Delhi, India. It aims to understand consumers' milk consumption patterns, demand for farm-fresh milk, and price sensitivity. Primary research found that consumers primarily consume milk from Mother Dairy, Amul, Namaste India, and others. They consider factors like thickness, taste, and certifications when purchasing. Secondary research showed that Amul has an 80% market share in Delhi, while Country Delight is increasing its share through promotions. The suggestions section recommends targeting both young and old consumers by highlighting the benefits of farm-fresh milk over packed milk. It also suggests developing delivery capabilities and positioning based on freshness and quality.
The document discusses the internship training report of R. Arone Franklin at Aavin Milk in Tirunelveli, Tamil Nadu. It provides background on Aavin Milk, which is the cooperative milk producers' federation in the state. The report details the operations of Aavin Milk including milk procurement from local villages, processing at chilling centers and the main dairy, quality testing, and production of products like toned milk, flavored milk, butter, and ice cream. It also discusses the objectives of the dairy development department in Tamil Nadu.
This document is a project report submitted by Anand V to the Department of Food Science and Technology at Agriculture College, Hassan. The report details a month-long project conducted at Hassan Milk Union Limited (HAMUL) to monitor the environment and analyze water samples for bacterial growth. The objectives were to detect any bacterial contamination in food processing areas and identify the root causes in order to prevent future issues. The report provides background on HAMUL and outlines quality assurance and safety procedures followed in the microbiology laboratory to minimize risks.
Mother Dairy holds a monopoly position in Delhi but aims to expand nationally to compete with established brands like Amul. An analysis of Mother Dairy's marketing environment uses a PESTEL framework to examine political, economic, social, technological, environmental, and legal factors. These include government initiatives supporting dairy, increasing urbanization and health consciousness among consumers, and Mother Dairy's use of innovative processes and efficient supply chain management. Expanding nationally while maintaining local preferences and independence from the NDDB will be challenges for Mother Dairy's future growth.
Mother dairy ( strategies to promote sales in South and West)Palak_Kwatra
Mother Dairy was set up in 1974 in Delhi and markets dairy products including milk, ice cream, oils and produce. It has a 66% market share in Delhi and operates outlets across several states. Mother Dairy aims to expand its footprint in South India by introducing coconut milk and basmati rice, and in West India by offering regional sweets and frozen yogurt. It seeks to grow by opening more outlets and penetrating rural markets through advertising.
The document provides information about Surat District Co-operative Milk Producer's Union Ltd (SUMUL), including:
1) It was established in 1951 to support milk producers in Surat and is part of the Gujarat Co-operative Milk Marketing Federation.
2) It collects milk from farmers, tests quality, processes the milk and sells products like milk, butter, ghee across Surat.
3) It has grown significantly over the years in terms of milk procurement, production and sales.
The document proposes a business plan for developing and manufacturing a baby milk bottle that keeps milk warm and free from bacteria. The bottle would contain a small battery to provide energy to warm the bottle and purify the milk using a rod dipped in the milk. It would make carrying milk more convenient for caregivers on the go. The plan outlines manufacturing the bottles at a growth center, promoting it through animation films targeting women and children, and offering other baby items as promotions. The founder estimates selling 5,000 bottles in the first year at Rs. 200 each.
The document proposes a business plan for developing and selling a baby milk bottle that keeps milk warm and free from bacteria. The bottle would contain a small battery to provide energy to warm the bottle and purify the milk using a rod dipped in the milk. It would also have colored nipples and a key for the baby to play with. The plan is to manufacture and sell the bottles for 200 rupees each, targeting working women and expecting to sell 5000 bottles in the first year. Marketing would include animation films to promote the product's benefits and offer free items to generate sales.
Danone Communities Overview of Grameen Danone as of the end of the first half of 2009. I (Marty Jenkins) converted the metric and Bangladesh Taka into American units and currency. The original presentation can be found at http://www.slideshare.net/danonecommunities/grameen-danone-food-ltd-overview-210609
This document provides information about Katraj Dairy, a dairy company located in Pune, India. It discusses Katraj Dairy's manufacturing process, quality control, packaging, services provided, and products offered. Some key details include:
- Katraj Dairy was established in 1960 and collects over 2 lakh liters of milk per day from local farmers.
- The manufacturing process involves collecting, transporting, filtering, pasteurizing, cooling, and storing milk before processing into products.
- Quality control strictly monitors milk quality at various stages and tests for parameters like pH, fat, acidity, etc.
- Packaging is done hygienically in bags for milk and bottles/
The document provides an overview of Banas Dairy, including its establishment in 1969, products offered, management structure, milk and cattle feed operations, training center, and awards received. It discusses the dairy's journey over time through 37 key events, expanding operations and adding new products. The summary highlights the dairy's establishment, products, management under Gujarat Cooperative Milk Marketing Federation, and recognition receiving national productivity awards nine times since 1992.
Mother Dairy is a company that markets dairy products in Delhi, Mumbai, and other regions. It sells approximately 4.8 million liters of milk daily and has a dominant market share. The company sources milk from dairy cooperatives and fruits/vegetables from farmer associations. It processes milk using automated technology to ensure quality and safety. Mother Dairy distributes products through a network of retail outlets and mobile units. It manufactures products like butter, cheese, ice cream, and markets fruits/vegetables under the Safal brand. Pratik Sales Agency is a milk distribution agency that was started in 2008 and offers products like milk, dahi, lassi, ghee to customers at competitive prices with a
Mother Dairy is a company that markets dairy products in Delhi, Mumbai, and other regions. It sells approximately 4.8 million liters of milk daily and has a dominant market share. The company sources milk from dairy cooperatives and fruits/vegetables from farmer associations. It processes milk using automated technology to ensure quality and safety. Mother Dairy distributes products through a network of retail outlets and mobile units. It manufactures products like butter, cheese, ice cream, and markets fruits/vegetables under the Safal brand. Pratik Sales Agency is a milk distribution agency that was started in 2008 and offers products like milk, dahi, lassi, ghee to customers at competitive prices with a
The document provides details about Amul, a dairy cooperative in India. It discusses Amul's history beginning in 1946 and how it has helped spur India's white revolution making it the largest producer of milk and milk products. It then describes Amul's organizational structure and production processes. The production processes discussed include the collection and testing of raw milk, pasteurization and standardization, separation into cream and skimmed milk, quality checks, packaging, storage, and production of milk powder, butter, and ice cream.
Vijay Mirgule completed a summer internship project on "A Study on Effective Use of Marketing & Research Methodology for Premium Product" with Parag Milk Foods Ltd. The project involved conducting market research and customer surveys to provide feedback on Parag's premium milk brand "Pride of Cows". Vijay visited customers, offered product samples, explained product features and benefits, and registered new subscribers. He also gathered feedback from existing customers to help improve the product. Through the internship, Vijay aimed to help Pride of Cows increase sales and better understand customer requirements.
The document is an industrial training report submitted by Jeshika Khokhari after completing training at Mother Dairy Pvt Ltd located in Junagadh, Gujarat, India. It provides information about various departments of Mother Dairy including [1] Production which manufactures milk and milk products, [2] Human Resources which has over 1000 employees, and [3] Marketing which sells products under various brands through different distribution channels. The report also includes the company's balance sheet for the year ending March 2017 showing total equity and liabilities of over Rs. 2257 crores.
The student visited the UTH milk plant in Mandya, Karnataka. Some key points:
1) The plant processes over 9 lakh liters of milk per day into products like milk, ghee, butter, and milk powder.
2) The plant gets its milk from over 1,000 dairy cooperative societies in the region.
3) The student toured the various departments and saw the processing, packaging, and storage facilities firsthand.
4) The visit provided valuable insights into the industrial environment and operations of a large-scale milk processing plant.
summer internship project report on DAHI CONSUMPTIONMayank Patel
This document summarizes a presentation on consumption of dahi (yogurt) in Ahmedabad, India. It begins with introductions to milk, the milk industry, and major dairy cooperatives like Mother Dairy and Amul. It then discusses types of dahi products from various brands. The objectives and methodology of the dahi consumption survey are outlined. Key findings include that 45% consume Amul Masti Dahi, 53% make dahi at home because it is cheaper, and 68% use Amul milk for homemade dahi. Statistical analyses found relationships between dahi choice and income level, purchasing and consumption frequency, and time using Amul dahi and purchase purpose.
1. Gokul Milk has 18% market share in the surveyed area, with remaining 82% captured by competitors like Amul, Warana, and Mahananda.
2. While Gokul is known for its high quality, customers may switch to competitors if their products are cheaper or more easily available.
3. The report concludes that Gokul could capture a larger market share by improving availability, expanding retail outlets, and implementing stronger marketing strategies.
Shakarganj Food Products has developed GoodMilk, an UHT milk that is collected fresh from farmers daily, processed using advanced technology, and aseptically packaged in Tetra Pak with a 90-day shelf life without refrigeration. GoodMilk comes in 1L, 500ml, and 250ml packages. The marketing report analyzes GoodMilk's competition, including Nestle and Engro Foods, and recommends introducing new flavored milk varieties to capture market share in the growing packaged milk industry in Pakistan. Key issues include centralized decision making and a lack of strategic planning.
Mother Dairy is a government project set up in 1974 in Kolkata to provide milk. It obtains raw milk from cooperatives which is pasteurized and homogenized. It sells various types of milk and milk products through a distribution network of 51 distributors and 600 retailers. Mother Dairy has implemented stringent quality control processes and maintains a cold chain to ensure product freshness. However, its market share has been declining in recent years due to increased competition from other brands.
The Farming Buddha is a startup that provides fresh milk directly from farmers to consumers, cutting out intermediaries. They operate a digital platform where farmers can sell and customers can subscribe to have milk delivered daily. Milk is tested at multiple points to ensure quality and customers can trace the milk back to the source farmer. The startup aims to empower farmers through direct sales, create rural jobs, and provide consumers with affordable, fresh milk.
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Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
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9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
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Digital Transformation Compass
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Design Thinking Framework
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1. Field Visit to Grameen Danone
Grameen Danone is situated in Betgari, Banani, Shajahanpur, Bogora. Grameen Danone is a joint
venture of Grameen and the French company Danone. They are producing micro-nutrients fortifies
yoghurts for children and the product name is “SHOKTI PLUS” The whole production plant is
standing in 91476 square foot plot. They started their production form 2007 and now the whole
business run independently. It is a social business and it maintained all the 7 principles which is
important to become a social business. Their main vision is to give a nutrition based food for rural
and poor children. Children need iodine, zinc, vitamin A and iron for mental and physical growth.
Shokti Plus yoghurt fulfill 30% of this nutrition with the flavor of vanilla, strawberry, mango and
normal. If any child consume it, he/she will get 30% nutrition of the whole day. Every children
under the age of 3-12 years can consume it. As it is a social business the investors are gradually
taking their invested money back but they can’t touch the dividend. Dividend will re-invested to the
business to expand it.
The 1st
process is to collect the raw milk for the yoghurt, it is held in Saraikandi, Bogra. They
collect the raw milk in two ways, one is cow farmers come to the milk collecting zone and sells
their milk another way is, they have 2 salary based van. Their work is to collect all the raw milk
from their own framers. In returns they pay per litter and provide the injection, vaccination, and
medical treatment for the farmer’s cows. The two van driver check the CLR, lactometers, fat
constitutes and collect 500 litter per day. After testing the raw milk they send it to the production
house.
After collecting all the raw milk, it is send through the pipe into the testing tank. If the test result is
positive, the milk is send to the balance tank for PHF. After PHF balancing, it is send to the pre-
pasteurizing tank for 75℃ to 15℃, then the whole milk gone for the pasteurizing for 24hr 3000℃.
The next step is to mixture it in the mixing tank for about 2500℃, then it sterilizing for 122℃ to
42℃ for 1 minute. After the sterilizing, it is send to fermentation for 7hrs after culture. The Shokti
Plus yoghurt is smooth and soft and the reason behind it is after fermentation they send it for
braking. After braking they are send to the packaging and then send for cooling. After cooling for
16 to 24hrs they are ready for the quality check. After all the process they are send to the supply
chain for sell.
They are following offline marketing model for the promotion. They are using banners, boards and
one to one meeting with mothers. Though they have TVC but currently they stopped it for the high
cost. They are arranging a meeting day with the mothers in the school and introduce them with the
goodness of the Shokti Plus yoghurt.
Shokti Plus Yoghurt
2. The human resources is cheap in Bogora which is a plus point for them and the workers work in
three shifts A, B and C. The company is still struggling because they did not meet the break-even
point yet but their operation plant is stable. They maintain a very clean and healthy environment in
the product plant. Shokti Plus yoghurt are selling all over the Bangladesh and the price of 50gm is
only 10 taka and it expired 17 days later from the manufactured day. 80gm is selling in modern
tread at the cost of 40 taka only and it expired 23 days after manufacturing day. As the expired
product can harm the human body and as well as environment, the company collected all the sold or
distributed products with the replacement of new products and bring back it to the production house
and destroy it. In these case their cost gets 3 times higher than the selling price.
In the rural area the selling of the product gets a bit complicated because they have to teach the
illiterate mother about the yoghurt to let them buy it for their children. In these case they have two
way of selling one is shop to shop and another is door to door. Under the door to door process some
unprivileged lady sell the yoghurt by telling the benefits to the mothers and those lady is called
“shokti lady”. They come to the early morning and take the yoghurts from the supply chain free of
cost and sell them whole day. Next day they come to the supply chain office and get their
commission 1.5% of how much they sell. The company have Sales Promotion Officer (SPO), their
job is to give training about sells to the shokti lady. The training is provided by the daily basis.
At present they successfully reached to the 3 million children and now they are moving with the
aim of reaching 30 million children within 2020. They have another under construction plant for
another product and the new project plant is already started from current year, 2018.
GRAMEEN DANONE