Social and Traditional Media Listening Platform
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- JetBlue launched an unlimited flying pass for $599 after Labor Day to fill empty seats in September, using only a single tweet without any traditional advertising. - The tweet went viral, driving over 800% more clicks to JetBlue's route map website in the next 24 hours as people explored where they could fly with the pass. - JetBlue sold out of the passes 36 hours before the deadline, showing the power of word-of-mouth marketing through social media.
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![JetBlue’s “All you can jet” Word of Mouth Campaign ,[object Object],[object Object],[object Object],Introduction Proposed Research Future Research Scenarios calling for Real-time Search Relevancy Original tweet](https://image.slidesharecdn.com/proposal-1-19-100119161941-phpapp02/85/Social-and-Traditional-Media-Listening-Platform-1-320.jpg)
![JetBlue’s “All you can Jet” Word of Mouth Campaign Bryan Baldwin Manager Corporate Communications “ Twitter really drove this in so many ways. Within minutes [of the Tweet], we could see the response start to trickle in…We were just watching the hits come in on Twitter. They were coming in by the dozens. It really got its jumpstart in the social media world.” In the 24 hours after JetBlue’s first Tweet on Wednesday, clicks to the airline’s online route-map spiked a whopping 861% by Thursday evening — presumably coming from would-be customers seeing where they might be able to fly if they bought a $599 flight pass. Su 9 M 10 Tu 11 W 12 Th 13 F 14 S 15 Route map website spiked 861% Su 16 M 17 Tu 18 W 21 S 22 JetBlue sells out of passes 36 hours before deadline Introduction Proposed Research Future Research 1 st Tweet 231 Re-Tweets Scenarios calling for Real-time Search Relevancy](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Trans-Quest
Trans-quest offers revenue cycle management and medical transcription services. They provide integrated healthcare revenue cycle management including medical transcription, coding, billing, denial management, and accounts receivable follow up for medical practices and hospitals. Their team includes certified coders and experienced billing specialists. They aim to maximize practices' cash flow through accurate eligibility verification, coding, billing submission, and aggressive accounts receivable follow up to resolve denials.
UnleashFutureNowJourney compressed
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JetBlue created its first Twitter account in 2007 to target loyal customers. By 2009, it had over 1 million followers, more than the White House. JetBlue used Twitter to engage customers and build its brand. In 2009, it promoted an "All You Can Jet" deal exclusively on Twitter, which sold out early and drove massive publicity. In 2010, JetBlue gave away 1,000 tickets on Twitter that were claimed within 20 minutes. JetBlue monitors Twitter to improve customer service in real-time and address issues proactively. Twitter has become a key tool for JetBlue to connect with customers.
23march2010 100323025327 Phpapp02
This document discusses influential users on social media and how to measure influence. It provides examples of different types of social media users and lists the most influential Twitter users according to metrics like number of tweets, retweets, and references by other users. Research from a company analyzed Twitter users across different categories to determine the most popular and influential users in each category based on these social metrics.
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Southwest Airlines launched its official blog "Nuts About Southwest" in 2006 to engage with customers and share company news. It has since expanded its social media presence to include over 30 employee bloggers on the blog, as well as accounts on Facebook, Twitter, YouTube, and aviation forums. The blog and social media channels have helped Southwest address customer issues, influence debates on new policies, and manage crises. Metrics show engagement and visits increasing over time across platforms. Case studies demonstrate how Southwest monitors sentiment, responds rapidly, and uses social media to achieve business goals like increased sales and traffic.
Webcasting PP
1) The document discusses how webcasting is being used to broadcast scientific conferences and lectures from MIT to wider audiences online.
2) There is debate around whether webcasting talks should be considered a publication, as some scientists fear it could undermine subsequent publication in journals or allow plagiarism.
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Cmps 20110222 Social Media Lite
The document discusses social media and how to effectively use it while managing risks. It provides examples of both successful and unsuccessful social media campaigns by companies and governments. The key lessons are that public opinion is hard to predict and control online, and it is important to avoid appearing disingenuous or "fooling" the public when using social media. Crowdsourcing ideas can engage the community but also loses control over the message and how it spreads.
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This document discusses Janmar Coatings, a paint manufacturer, and analyzes its market. It notes that Janmar operates in the architectural and original equipment manufacturing coatings segments. It details Janmar's product, pricing, promotion, and placement strategies, including that it uses a sales rep network and spends 3% of net sales on advertising. The document provides financial details about Janmar's costs and territories it serves in Texas and surrounding states.
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JetBlue created its first Twitter account in 2007 to target its frequent flyers. It rapidly gained followers and surpassed benchmarks like the White House. JetBlue used Twitter to build engagement through transparency and empathy. Its "All You Can Jet" promotion in 2009, which was advertised solely through Twitter, greatly exceeded expectations by selling out early. This promotion generated massive free publicity through word-of-mouth on Twitter and led to increased traffic, membership, and profits for JetBlue. JetBlue's use of Twitter also improved customer service by allowing it to quickly address issues in real-time.
Task 2 unit 1
The document summarizes how consumer use of technology and the internet has evolved over time. It shows that initially, the internet was used primarily for military and scientific purposes by a small number of people. However, usage has expanded greatly, with 71% of people in Great Britain now using mobile phones to access the internet. Most online shopping is for consumer electronics, books, and clothing. People primarily search for information using search engines rather than social media. Younger generations now watch online videos more for entertainment, while older people view them to relax. Social media usage has also grown significantly in recent years, becoming an important tool for businesses and a common way for people to connect.
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Art of Storytelling Marcom Beijing 2010
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PRSA-NCC General Primer
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Twitter - Media Agenda Setting
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Crowdsourcing
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The document discusses various topics related to media convergence and integration, social media, and professionalism in digital communications. It provides a history of different media forms and how they have converged. It also discusses how various media, like television, computers, and mobile devices, are integrated and how users consume content across multiple screens. The document advocates for professionalism when creating and sharing content online.
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Overview
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Key Topics Covered
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Social and Traditional Media Listening Platform
- 2. JetBlue’s “All you can Jet” Word of Mouth Campaign Bryan Baldwin Manager Corporate Communications “ Twitter really drove this in so many ways. Within minutes [of the Tweet], we could see the response start to trickle in…We were just watching the hits come in on Twitter. They were coming in by the dozens. It really got its jumpstart in the social media world.” In the 24 hours after JetBlue’s first Tweet on Wednesday, clicks to the airline’s online route-map spiked a whopping 861% by Thursday evening — presumably coming from would-be customers seeing where they might be able to fly if they bought a $599 flight pass. Su 9 M 10 Tu 11 W 12 Th 13 F 14 S 15 Route map website spiked 861% Su 16 M 17 Tu 18 W 21 S 22 JetBlue sells out of passes 36 hours before deadline Introduction Proposed Research Future Research 1 st Tweet 231 Re-Tweets Scenarios calling for Real-time Search Relevancy
- 3. Scenarios calling for Real-time Search Relevancy JetBlue’s “All you can Jet” Word of Mouth Campaign In the 24 hours after JetBlue’s first Tweet on Wednesday, clicks to the airline’s online route-map spiked a whopping 861% by Thursday evening — presumably coming from would-be customers seeing where they might be able to fly if they bought a $599 flight pass. Introduction Proposed Research Future Research WOM / Social Media campaign being amplified by TV
- 4. JetBlue’s “All you can Fly ” Word of Mouth Campaign In the 24 hours after JetBlue’s first Tweet on Wednesday, clicks to the airline’s online route-map spiked a whopping 861% by Thursday evening — presumably coming from would-be customers seeing where they might be able to fly if they bought a $599 flight pass. Introduction Proposed Research Future Research Scenarios calling for Real-time Search Relevancy Not only did TV amplify the WOM / Social Media campgain, they also changed it’s name (probably by error), and you can see Tweets after this date using the TV name… “All you can fly”
Editor's Notes
- “ death panels”
- “ death panels”