Overview of Social Tools for customer care, branding campaign management, and popular algorithms.

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www.xoriant.com
Social Analytics – Market
Landscape & Technologies
Amit Gupta
www.xoriant.com

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Social Platform Landscape
Social
Media
Social /
Professional
Network
News
Publish
Streaming
Discussions
/ Reviews
Communica
tion

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Contents
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Market Analysis
Use cases & Niche Products
Social Analytics Workflow
– Data Collection, Data Quality, Text Processing
Text Mining Algorithms & Graph Analytics
Platforms offered by Services Companies

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Everything has Gone Social !
Campaign,
Lead
Generation
Bidding, Price
Comparison,
Shopping
Gaming
Learning, Skill
Assessment
Crowdsourcing CRM, Support Healthcare
Product
Reviews,
Sentiments
Monitoring &
Security
Product
Development
Surveys, Polls …
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Text Analytics Market
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Social Media Analytics
has a good overlap with
Text Analytics
Source:
https://www.alliedmarketresearch.com/text-
analytics-market

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Social Analytics Landscape – Customer Care
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Social Analytics Landscape – Brand & Campaign Management
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Social Analytics Landscape – Market Research
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Company Profile &
Research Reports
Lead Generation &
Competition Analysis

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Social Analytics Landscape – Risk Analysis
• Finance, Manufacturing, ….
• Media Tracking & Analysis
• Company Financials
• Sentiment Mining
• Metrics
– Infrastructure, Communication, Politics, Governance etc.
– Company Financials, Investments
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Horizontal Technical Solutions & Workflow
User Profiling
Text
Categorization
Graph Analytics
Natural Language
Processing
Sentiment Mining
Recommendation
Engine
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Data
Collection
Data
Cleaning
Mining

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Data Collection
• Beg, Borrow, Steal !
• Buy
• Partnerships
• Technologies
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Data Quality
• Abrupt Patterns, Local patterns
• Manipulations
• Bigram detection (Eg. “ works out” )
• Twitter dictionary
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Data Quality
• User Weights
• Duplicate Detection
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Capturing Entities & Relationships
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Automates taxonomy
creation around
concepts
Inspired by

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Dealing with Unstructured Data
• Deriving structure - Taxonomy
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We Digested Wikipedia

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User Profiling
• Demographics
• Buying Patterns
• User Conversion
(Hidden Markov
Model)
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Unsupervised Text Classification
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Distance-based Clustering Algorithms
LDA (latent
Dirichlet
Allocation) – a
representation
using matrix

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Supervised Text Classification
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Naive Bayes Classifier

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Natural Language Processing
• Entity Extraction
• POS Parsers
• Sentiment Analysis
– Words
– Rules
• Interpretation
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Graph Analytics
• Resource Description Framework (RDF)
• Centrality analysis
• Path analysis
• Community detection
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Thank you
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Appendix
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Topic Trends
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