Data is exploding – primarily driven by Digitization and Connectivity
The trends that are driving the explosion of data are accelerating and converging – according to an IBM estimate over 90% of the data in the world today was created in the last 2 years
This explosion of data has not necessarily translated into results for a majority of people as our ability to deal with all this data has not improved.
Analytics is the science and system that helps us make sense of all this data. It helps us find patterns in the data, derive insights from it and recommend actions to be taken to translate those insights into business outcomes
While the underlying concepts are not new and have existed for many years in different forms such as Business Intelligence, Data Mining, and OLAP – an increase in the new sources of data combined with our ability to correlate these data in real time have dramatically improved the usefulness of the insights we get from the data – leading to truly analytics driven organizations
There are several market leaders who have built their differentiated value proposition based on how they have used data to drive better products and services
RBS Analytics Adoption ModelRBS IP Reference Architecture Agile Analytics Hybrid Delivery As- a- Service model