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Zurich, 20. November

Leveraging Social Business to improve
communication with your stakeholders
Thorsten Gau | SB-11.55

IBM DeveloperDays 2013
© 2014 IBM Corporation
IBM DeveloperDays 2013

Thorsten Gau


IBM since 1994
– Distinguished Engineer / Executive Architect
– Chief Architect Global Business Services, Germany
– Led several global systems integrations- and
application development projects. Team size 3-550
– Expertise: Software Engineering, Methods, Tools,
Social Business, Enterprise 2.0, BPM, SOA, Enterprise Architecture
– Board member of Technical Expert Council central.
An IBM Academy of Technology affiliate.



Open Group



Responsible for Development Methods, Tools & Architecture education

http://about.me/tgau
@tgau
© 2013 IBM Corporation
IBM DeveloperDays 2013

Agile development is well understood
DevOps extents agility into deployment and application operation

Build

Publish

Agile
Ops

Design

Agile
Dev
Prioritize

3

Deploy

Test

Monitor
Continuous Feedback

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

Communication challenge: Business and IT speak different
languages. Most stakeholders are not part of the project.

External & Internal
Stakeholders

Scrum slang

Inception
Initialisierung

Elaboration
Konzept

Construction
Realisierung

Transition
Einführung

RUP / HERMES phases
4

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

The Dev-team expects that the Product Owner has the right, current
and ranked requirements in the backlog – anytime.

The market

Customers

IT
Business
IT
Client
Dev

5

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

Ops

© 2013 IBM Corporation
IBM DeveloperDays 2013

The project team learns about the stakeholder business needs and
requirements via Social Collaboration in an extended community
Personal
Networking

Subscribe,
aggregate

Profiles

Feeds

Rank Ideas

Specifies

Ideation

Requirements

Defines

Responsible for

Plan

Work items
Follows

Discuss, support

Process

Forums

Community

Project

Version

Integration

Files

Publish

Wikis

Produces

Social Collaboration

Share, organize
Bookmarks
Links

Announce

Build

Project Collaboration

Shares

IBM Connections

Blogs

Dashboard

Generate

Events

Integrated Technologies

The community is comprised of
stakeholders like external customers or
internal business end-users

The project team is comprised of project
managers, business, analysts, architects,
developers, testers, etc.
© 2013 IBM Corporation
IBM DeveloperDays 2013

Profiles give stakeholders a face and enable social networking.
Within an enterprise they show reporting / decision structures.
https://www.ibm.com/developerworks/community/profiles/html/profileView.do?key=5e0ae585-8377-43ef-b0f0-ba82580d3753

7

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

Ideation Blogs enable collaborative idea generation and voting
https://www.ibm.com/developerworks/community/blogs/
Wde0f0bb63f03_4503_843d_4e70b987decc/?lang=en

8

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

‚Classic‘ text processor documents (Word, OpenOffice) are not
flexible enough for the fast paced reality most businesses face

9

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

The work is managed in Jazz(Hub). A Rational Team Concert plan
displays the work breakdown of a Feature into WorkItems

10

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

Offering trend reports to stakeholders shows progress and grows
trust

11

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

Summary of tools used to manage the development artifacts
IBM Connections

Testresult

Defect
Idea

Feature,
Task

Wiki
Config Mgmt
Agile Project
Management
RTC
Rational
Team
Concert

Testscript
Requirement
Spec
Use Case
Requirement
Definition
RRC
Rational
Requirements
Composer

Testcase
Testplan
Test- and
Qualitymanagement
RQM
Rational
Quality
Manager

© 2013 IBM Corporation
IBM DeveloperDays 2013

Key takeaways

 Business and IT speak different languages. Most stakeholders are not part of the project.
 Backlog grooming is hard work for the Product Owner.
 Social communities extend the team and enable direct in-context collaboration with various
stakeholders
 Profiles give stakeholders a face and enable social networking
 Ideation Blogs enable collaborative idea generation and voting
 Web-based rich text editors like Rational Requirements Composer (RRC) enable
collaboration on requirement snippets - single artifacts rather than long documents.
 Implementation is managed in web-based work management tools like Rational Team
Concert (RTC) on JazzHub.
 Trend reports show progress to stakeholders. Transparency builds trust.

 Software Development is all about people and collaboration
 Social Business plattforms can improve communication and networking

13

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

Various tools are integrated through open standards
IBM Connections

Tool X
Vendor Y

OpenSocial
Gadgets
Wiki
Config Mgmt
Agile Project
Management
RTC
Rational
Team
Concert

Requirement
Definition
RRC
Rational
Requirements
Composer

Test- and
Qualitymanagement
RQM
Rational
Quality
Manager

OSLC - Open Services for Lifecycle Collaboration
© 2013 IBM Corporation
IBM DeveloperDays 2013

IBM Connections integrates into Rational Team Concert

15

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation
IBM DeveloperDays 2013

Links

 OpenSocial
http://opensocial.org/
 Open Services for Lifecycle Collaboration (OSLC)
http://open-services.net/
 developerWorks Communities
https://www.ibm.com/developerworks/community/
 JazzHub
https://hub.jazz.net/

16

Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders

© 2013 IBM Corporation

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Soc biz to improve stakeholder comms (devdays13)

  • 1. Zurich, 20. November Leveraging Social Business to improve communication with your stakeholders Thorsten Gau | SB-11.55 IBM DeveloperDays 2013 © 2014 IBM Corporation
  • 2. IBM DeveloperDays 2013 Thorsten Gau  IBM since 1994 – Distinguished Engineer / Executive Architect – Chief Architect Global Business Services, Germany – Led several global systems integrations- and application development projects. Team size 3-550 – Expertise: Software Engineering, Methods, Tools, Social Business, Enterprise 2.0, BPM, SOA, Enterprise Architecture – Board member of Technical Expert Council central. An IBM Academy of Technology affiliate.  Open Group  Responsible for Development Methods, Tools & Architecture education http://about.me/tgau @tgau © 2013 IBM Corporation
  • 3. IBM DeveloperDays 2013 Agile development is well understood DevOps extents agility into deployment and application operation Build Publish Agile Ops Design Agile Dev Prioritize 3 Deploy Test Monitor Continuous Feedback Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 4. IBM DeveloperDays 2013 Communication challenge: Business and IT speak different languages. Most stakeholders are not part of the project. External & Internal Stakeholders Scrum slang Inception Initialisierung Elaboration Konzept Construction Realisierung Transition Einführung RUP / HERMES phases 4 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 5. IBM DeveloperDays 2013 The Dev-team expects that the Product Owner has the right, current and ranked requirements in the backlog – anytime. The market Customers IT Business IT Client Dev 5 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders Ops © 2013 IBM Corporation
  • 6. IBM DeveloperDays 2013 The project team learns about the stakeholder business needs and requirements via Social Collaboration in an extended community Personal Networking Subscribe, aggregate Profiles Feeds Rank Ideas Specifies Ideation Requirements Defines Responsible for Plan Work items Follows Discuss, support Process Forums Community Project Version Integration Files Publish Wikis Produces Social Collaboration Share, organize Bookmarks Links Announce Build Project Collaboration Shares IBM Connections Blogs Dashboard Generate Events Integrated Technologies The community is comprised of stakeholders like external customers or internal business end-users The project team is comprised of project managers, business, analysts, architects, developers, testers, etc. © 2013 IBM Corporation
  • 7. IBM DeveloperDays 2013 Profiles give stakeholders a face and enable social networking. Within an enterprise they show reporting / decision structures. https://www.ibm.com/developerworks/community/profiles/html/profileView.do?key=5e0ae585-8377-43ef-b0f0-ba82580d3753 7 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 8. IBM DeveloperDays 2013 Ideation Blogs enable collaborative idea generation and voting https://www.ibm.com/developerworks/community/blogs/ Wde0f0bb63f03_4503_843d_4e70b987decc/?lang=en 8 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 9. IBM DeveloperDays 2013 ‚Classic‘ text processor documents (Word, OpenOffice) are not flexible enough for the fast paced reality most businesses face 9 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 10. IBM DeveloperDays 2013 The work is managed in Jazz(Hub). A Rational Team Concert plan displays the work breakdown of a Feature into WorkItems 10 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 11. IBM DeveloperDays 2013 Offering trend reports to stakeholders shows progress and grows trust 11 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 12. IBM DeveloperDays 2013 Summary of tools used to manage the development artifacts IBM Connections Testresult Defect Idea Feature, Task Wiki Config Mgmt Agile Project Management RTC Rational Team Concert Testscript Requirement Spec Use Case Requirement Definition RRC Rational Requirements Composer Testcase Testplan Test- and Qualitymanagement RQM Rational Quality Manager © 2013 IBM Corporation
  • 13. IBM DeveloperDays 2013 Key takeaways  Business and IT speak different languages. Most stakeholders are not part of the project.  Backlog grooming is hard work for the Product Owner.  Social communities extend the team and enable direct in-context collaboration with various stakeholders  Profiles give stakeholders a face and enable social networking  Ideation Blogs enable collaborative idea generation and voting  Web-based rich text editors like Rational Requirements Composer (RRC) enable collaboration on requirement snippets - single artifacts rather than long documents.  Implementation is managed in web-based work management tools like Rational Team Concert (RTC) on JazzHub.  Trend reports show progress to stakeholders. Transparency builds trust.  Software Development is all about people and collaboration  Social Business plattforms can improve communication and networking 13 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 14. IBM DeveloperDays 2013 Various tools are integrated through open standards IBM Connections Tool X Vendor Y OpenSocial Gadgets Wiki Config Mgmt Agile Project Management RTC Rational Team Concert Requirement Definition RRC Rational Requirements Composer Test- and Qualitymanagement RQM Rational Quality Manager OSLC - Open Services for Lifecycle Collaboration © 2013 IBM Corporation
  • 15. IBM DeveloperDays 2013 IBM Connections integrates into Rational Team Concert 15 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation
  • 16. IBM DeveloperDays 2013 Links  OpenSocial http://opensocial.org/  Open Services for Lifecycle Collaboration (OSLC) http://open-services.net/  developerWorks Communities https://www.ibm.com/developerworks/community/  JazzHub https://hub.jazz.net/ 16 Thorsten Gau | Leveraging Social Business to improve communication with your stakeholders © 2013 IBM Corporation