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Martina Göhring 
16.10.2014 | Hanau 
Seite 1
Internal Community Management @ Bosch 
Katharina Perschke, G40/PJ-E2.0 
Berufsbild: 
Interner Community Manager @ Bosch 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
2
Digital Workplace Model und Communitys 
Martina Göhring 
16.10.2014 | Hanau 
Seite 3 
http://de.slideshare.net/NetJMC/digital-workplace-in- 
the-connected-organization-enterprise- 
20?ref=http://enterprise20blog.com/2014/02/13/jane 
-mcconnell-digital-workplace-driven-idea-support-customer- 
facing-process/7
Digital Workplace Model und Communitys 
Martina Göhring 
16.10.2014 | Hanau 
Seite 4 
http://de.slideshare.net/NetJMC/digital-workplace-in- 
the-connected-organization-enterprise- 
20?ref=http://enterprise20blog.com/2014/02/13/jane 
-mcconnell-digital-workplace-driven-idea-support-customer- 
facing-process/7 
Arbeits-organisation
Martina Göhring 
16.10.2014 | Hanau 
Seite 5 
Das vernetzte Unternehmen 
“Podular design is a concept that 
focuses on modularizing work: making 
units more independent, adaptive, 
linkable, and swappable” (Steve 
Boyd): 
• Selbstorganisation und dezentrale 
Teams 
• Immer weniger Routine, „Exception 
Handling“ wird die Regel 
• Dynamische Projektstrukturen, 
wechselnde Rollen und Mitglieder 
• Mitarbeiter agieren wie Freelancer 
• Transparenz, Vernetzung und 
Kollaboration 
• Veränderte Rolle von Lernen und 
Arbeiten 
Quelle: http://dachisgroup.com/2011/11/a-business-within-the-business/
Martina Göhring 
16.10.2014 | Hanau 
Seite 6 
Organisationsmodelle 
Prozessorganisation Pods 
Hierarchie Projekt-organisation 
Innovation 
Performance
Internal Community Management @ Bosch 
Das „Schieberegler Modell“ 
Quelle: Bosch, EFQM Good Practice Competition 2013 https://sites.google.com/site/efqmgpc2013/home/the-applicants/robert-bosch 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights.
Internal Community Management @ Bosch 
Work 2.0: Using Communities 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
8
Digital Workplace Model und Communitys 
Martina Göhring 
16.10.2014 | Hanau 
Seite 9 
http://de.slideshare.net/NetJMC/digital-workplace-in- 
the-connected-organization-enterprise- 
20?ref=http://enterprise20blog.com/2014/02/13/jane 
-mcconnell-digital-workplace-driven-idea-support-customer- 
facing-process/7 
Prozesse
Prozesse verändern! Prozesse neu definieren! 
Die richtigen Dinge tun! Die Dinge anders tun! 
schlanker 
Martina Göhring 
16.10.2014 | Hanau 
Seite 10 
Prozesstransparenz 
Kommunikation 
Teambildung 
Austausch 
Problemlösung 
Koordination 
Angebot & Services 
Zusammenarbeit 
Managementprozesse 
Entwicklung 
Entscheidungsprozesse 
http://www.centrestage.de/2014/02/10/community-management- 
qualifiziert-zertifiziert-los-gehts/
Internal Community Management @ Bosch 
Social Business Processes… 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
11
Internal Community Management @ Bosch 
Organize a meeting 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
12
Customer Localization Request (CLR) 
Success Story 
1st process running on 
Bosch Connect 
with 
9 different stakeholders 
24 included participants 
0 E-Mails 
Motivation to use Bosch Connect: Speed, Awareness & Transparency 
Diesel Systems 
Process 
optimisation of DS 
manufacturing 
coordination 
4 weeks 
6 days 
Main benefits: 
 Speeded up answer to the 
customer – key note speed 
and reliability 
 Transparency within the 
process with sustainable 
knowledge storage 
 Process description and 
operative process available in 
one community 
Internal | DS/MFC-Pe | 08.2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
13
Digital Workplace Model und Communitys 
Martina Göhring 
16.10.2014 | Hanau 
Seite 14 
http://de.slideshare.net/NetJMC/digital-workplace-in- 
the-connected-organization-enterprise- 
20?ref=http://enterprise20blog.com/2014/02/13/jane 
-mcconnell-digital-workplace-driven-idea-support-customer- 
facing-process/7 
HR
Akteure bei der Einführung von Social Business 
Martina Göhring 
16.10.2014 | Hanau 
Seite 15 
http://www.centrestage.de/2013/07/26/wer-ist-in-den-unternehmen-fuer-enterprise-2- 
0-und-social-business-verantwortlich/
Internal Community Management @ Bosch 
Internal Community Management 
Advanced Community Manager (Black Belt*) 
• Acts as a start-up in the company (Entrepreneur) 
• Idea generator for new communities, new applications, functional and cross-sectoral 
communities 
• Independently responsible for set-up, maintenance, and development of 
strategically important and complex communities (analog to A  B Projects) 
Senior Community Manager (Green Belt*) 
• Management of communities 
• Focus on set-up, maintenance, and development of a community for a specific 
purpose 
• Has the necessary technical , soft, and consultant skills for implementation of 
business processes in communities 
Junior Community Manager (Yellow Belt *) 
• Moderates a community and supports a green belt community manager 
• Focus on technical skills as well as on creation of content 
• Is in regular contact with the community members and supports them with their work in 
the community 
* designations for Community Managers are working titles 
Job description Community 
Manager 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
16
Digital Workplace Model und Communitys 
Martina Göhring 
16.10.2014 | Hanau 
Seite 17 
Kompetenz 
http://de.slideshare.net/NetJMC/digital-workplace-in- 
the-connected-organization-enterprise- 
20?ref=http://enterprise20blog.com/2014/02/13/jane 
-mcconnell-digital-workplace-driven-idea-support-customer- 
facing-process/7
Berufsbild für Community Manager 
Martina Göhring 
16.10.2014 | Hanau 
Seite 18 
http://www.bvcm.org/2014/03/corporate-community-management-bvcm- 
und-bosch-stellen-entwurf-des-neuen-berufsbilds-vor/
Internal Community Management @ Bosch 
Competences of a Community Manager 
Expertise regarding methods / processes / tools / products 
 Profound knowledge of own organization, hierarchy and internal processes 
 Community Manager training (C/BTC) - Specialist 
 Advanced tool experience and knowledge in adoption of Social Business processes 
 Profound understanding of objectives, benefits, content, and usage of E2.0 tools, functions, 
and mechanisms 
 Recognizes and transfers beneficial applications 
Leadership skills and social competence 
 Initiative and strong commitment regarding social media and Enterprise 2.0 
 Practice role model function with respect to the Social Business principles 
 Team player and proactive member in social networks on Bosch Connect 
 Conflict resolution skills 
 Social competency and virtual moderation knowledge 
 Leadership 2.0 skills 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
19
Internal Community Management @ Bosch 
The Community Lifecycle on Bosch Connect 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
20
Kompetenzen für den Community Lifecycle 
Martina Göhring 
16.10.2014 | Hanau 
Seite 21 
Fachlich-Methodisch 
Kommunikativ-Sozial 
http://www.centrestage.de/community-management-professional 
Diplomatisch-Psychologisch
Digital Workplace Model und Communitys 
Martina Göhring 
16.10.2014 | Hanau 
Seite 22 
http://de.slideshare.net/NetJMC/digital-workplace-in- 
the-connected-organization-enterprise- 
20?ref=http://enterprise20blog.com/2014/02/13/jane 
-mcconnell-digital-workplace-driven-idea-support-customer- 
facing-process/7 
Führung
Martina Göhring 
16.10.2014 | Hanau 
Seite 23
Internal Community Management @ Bosch 
Value Add of Community Managers 
Community Managers develop, set-up, and 
maintain healthy, self-sustaining, and social 
communities which create value added. 
Community Managers monitor the 
success of communities and 
communicate it. 
Community Managers are responsible 
for network management and are the 
interface to other communities as well 
as to the different customers. 
Community Managers act as E2.0 role 
model and guide Bosch on its way to 
become a highly connected company. 
Community Managers are multipliers 
for others to learn and become 
successful in doing social business. 
Community Managers take care of 
enabling and training of community 
members to work efficiently with 
Bosch Connect in daily business. 
Community Managers are responsible for the success of their communities. 
G40/PJ-E2.0 | 07.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
24
Internal Community Management @ Bosch 
Social Business Principles 
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, 
distribution, as well as in the event of applications for industrial property rights. 
25
Digital Workplace Model: What CM can do! 
Mit Führungs-/Skip- 
Level Kompetenz 
Martina Göhring 
16.10.2014 | Hanau 
Seite 26 
managen 
Social Business 
Prozesse gestal-ten 
und umset-zen 
Communitys, 
Netzwerke, virtuelle 
Teams effizient 
gestalten und führen 
Handwerkszeug: 
Sharing, Engaging, 
Reacting, Communi-cating, 
WoL … 
Role Model CM 
…driving 
Business by 
CoCreating, 
Collaborating… 
…Vernetzen von 
Experten, losem 
Wissen, Inhalten 
und Communitys.
Martina Göhring 
16.10.2014 | Hanau 
Seite 27 
Kontaktdaten 
Dr. Martina Göhring 
Mobil: +49 (0) 160 15 555 13 
Skype: martinagoehring 
Martina.Goehring@centrestage.de 
centrestage GmbH 
Bergstraße 81 
73733 Esslingen 
Tel: +49 (0) 711 3105 9704 
Fax: +49 (0) 711 3105 9705 
www.centrestage.de 
Katharina Perschke, G40/PJ-E2.0 
Robert Bosch GmbH, Stuttgart 
Lead Internal Community 
Management 
Twitter: Katha_Pe (https://twitter.com/Katha_Pe) 
Google+: https://plus.google.com/u/0/+KatharinaPerschke 
Facebook: https://www.facebook.com/katharina.perschke 
Linked-In: https://www.de.linkedin.com/pub/katharina-perschke/52/765/6a4 
E-Mail: Katharina.perschke@de.bosch.com

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Berufsbild Community Manager

  • 1. Martina Göhring 16.10.2014 | Hanau Seite 1
  • 2. Internal Community Management @ Bosch Katharina Perschke, G40/PJ-E2.0 Berufsbild: Interner Community Manager @ Bosch G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 2
  • 3. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 3 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7
  • 4. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 4 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7 Arbeits-organisation
  • 5. Martina Göhring 16.10.2014 | Hanau Seite 5 Das vernetzte Unternehmen “Podular design is a concept that focuses on modularizing work: making units more independent, adaptive, linkable, and swappable” (Steve Boyd): • Selbstorganisation und dezentrale Teams • Immer weniger Routine, „Exception Handling“ wird die Regel • Dynamische Projektstrukturen, wechselnde Rollen und Mitglieder • Mitarbeiter agieren wie Freelancer • Transparenz, Vernetzung und Kollaboration • Veränderte Rolle von Lernen und Arbeiten Quelle: http://dachisgroup.com/2011/11/a-business-within-the-business/
  • 6. Martina Göhring 16.10.2014 | Hanau Seite 6 Organisationsmodelle Prozessorganisation Pods Hierarchie Projekt-organisation Innovation Performance
  • 7. Internal Community Management @ Bosch Das „Schieberegler Modell“ Quelle: Bosch, EFQM Good Practice Competition 2013 https://sites.google.com/site/efqmgpc2013/home/the-applicants/robert-bosch G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
  • 8. Internal Community Management @ Bosch Work 2.0: Using Communities G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 8
  • 9. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 9 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7 Prozesse
  • 10. Prozesse verändern! Prozesse neu definieren! Die richtigen Dinge tun! Die Dinge anders tun! schlanker Martina Göhring 16.10.2014 | Hanau Seite 10 Prozesstransparenz Kommunikation Teambildung Austausch Problemlösung Koordination Angebot & Services Zusammenarbeit Managementprozesse Entwicklung Entscheidungsprozesse http://www.centrestage.de/2014/02/10/community-management- qualifiziert-zertifiziert-los-gehts/
  • 11. Internal Community Management @ Bosch Social Business Processes… G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 11
  • 12. Internal Community Management @ Bosch Organize a meeting G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 12
  • 13. Customer Localization Request (CLR) Success Story 1st process running on Bosch Connect with 9 different stakeholders 24 included participants 0 E-Mails Motivation to use Bosch Connect: Speed, Awareness & Transparency Diesel Systems Process optimisation of DS manufacturing coordination 4 weeks 6 days Main benefits: Speeded up answer to the customer – key note speed and reliability Transparency within the process with sustainable knowledge storage Process description and operative process available in one community Internal | DS/MFC-Pe | 08.2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 13
  • 14. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 14 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7 HR
  • 15. Akteure bei der Einführung von Social Business Martina Göhring 16.10.2014 | Hanau Seite 15 http://www.centrestage.de/2013/07/26/wer-ist-in-den-unternehmen-fuer-enterprise-2- 0-und-social-business-verantwortlich/
  • 16. Internal Community Management @ Bosch Internal Community Management Advanced Community Manager (Black Belt*) • Acts as a start-up in the company (Entrepreneur) • Idea generator for new communities, new applications, functional and cross-sectoral communities • Independently responsible for set-up, maintenance, and development of strategically important and complex communities (analog to A B Projects) Senior Community Manager (Green Belt*) • Management of communities • Focus on set-up, maintenance, and development of a community for a specific purpose • Has the necessary technical , soft, and consultant skills for implementation of business processes in communities Junior Community Manager (Yellow Belt *) • Moderates a community and supports a green belt community manager • Focus on technical skills as well as on creation of content • Is in regular contact with the community members and supports them with their work in the community * designations for Community Managers are working titles Job description Community Manager G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 16
  • 17. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 17 Kompetenz http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7
  • 18. Berufsbild für Community Manager Martina Göhring 16.10.2014 | Hanau Seite 18 http://www.bvcm.org/2014/03/corporate-community-management-bvcm- und-bosch-stellen-entwurf-des-neuen-berufsbilds-vor/
  • 19. Internal Community Management @ Bosch Competences of a Community Manager Expertise regarding methods / processes / tools / products Profound knowledge of own organization, hierarchy and internal processes Community Manager training (C/BTC) - Specialist Advanced tool experience and knowledge in adoption of Social Business processes Profound understanding of objectives, benefits, content, and usage of E2.0 tools, functions, and mechanisms Recognizes and transfers beneficial applications Leadership skills and social competence Initiative and strong commitment regarding social media and Enterprise 2.0 Practice role model function with respect to the Social Business principles Team player and proactive member in social networks on Bosch Connect Conflict resolution skills Social competency and virtual moderation knowledge Leadership 2.0 skills G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 19
  • 20. Internal Community Management @ Bosch The Community Lifecycle on Bosch Connect G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 20
  • 21. Kompetenzen für den Community Lifecycle Martina Göhring 16.10.2014 | Hanau Seite 21 Fachlich-Methodisch Kommunikativ-Sozial http://www.centrestage.de/community-management-professional Diplomatisch-Psychologisch
  • 22. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 22 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7 Führung
  • 23. Martina Göhring 16.10.2014 | Hanau Seite 23
  • 24. Internal Community Management @ Bosch Value Add of Community Managers Community Managers develop, set-up, and maintain healthy, self-sustaining, and social communities which create value added. Community Managers monitor the success of communities and communicate it. Community Managers are responsible for network management and are the interface to other communities as well as to the different customers. Community Managers act as E2.0 role model and guide Bosch on its way to become a highly connected company. Community Managers are multipliers for others to learn and become successful in doing social business. Community Managers take care of enabling and training of community members to work efficiently with Bosch Connect in daily business. Community Managers are responsible for the success of their communities. G40/PJ-E2.0 | 07.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 24
  • 25. Internal Community Management @ Bosch Social Business Principles G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 25
  • 26. Digital Workplace Model: What CM can do! Mit Führungs-/Skip- Level Kompetenz Martina Göhring 16.10.2014 | Hanau Seite 26 managen Social Business Prozesse gestal-ten und umset-zen Communitys, Netzwerke, virtuelle Teams effizient gestalten und führen Handwerkszeug: Sharing, Engaging, Reacting, Communi-cating, WoL … Role Model CM …driving Business by CoCreating, Collaborating… …Vernetzen von Experten, losem Wissen, Inhalten und Communitys.
  • 27. Martina Göhring 16.10.2014 | Hanau Seite 27 Kontaktdaten Dr. Martina Göhring Mobil: +49 (0) 160 15 555 13 Skype: martinagoehring Martina.Goehring@centrestage.de centrestage GmbH Bergstraße 81 73733 Esslingen Tel: +49 (0) 711 3105 9704 Fax: +49 (0) 711 3105 9705 www.centrestage.de Katharina Perschke, G40/PJ-E2.0 Robert Bosch GmbH, Stuttgart Lead Internal Community Management Twitter: Katha_Pe (https://twitter.com/Katha_Pe) Google+: https://plus.google.com/u/0/+KatharinaPerschke Facebook: https://www.facebook.com/katharina.perschke Linked-In: https://www.de.linkedin.com/pub/katharina-perschke/52/765/6a4 E-Mail: Katharina.perschke@de.bosch.com