The document discusses the role of internal community managers at Bosch. It describes how Bosch uses communities and social business processes to transition to a digital workplace. Community managers help organize communities, implement business processes within them, and guide the company's adoption of social media. Their responsibilities include setting up and maintaining communities, acting as role models for social business principles, and training other employees.

1. Martina Göhring
16.10.2014 | Hanau
Seite 1

2. Internal Community Management @ Bosch
Katharina Perschke, G40/PJ-E2.0
Berufsbild:
Interner Community Manager @ Bosch
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
2

3. Digital Workplace Model und Communitys
Martina Göhring
16.10.2014 | Hanau
Seite 3
http://de.slideshare.net/NetJMC/digital-workplace-in-
the-connected-organization-enterprise-
20?ref=http://enterprise20blog.com/2014/02/13/jane
-mcconnell-digital-workplace-driven-idea-support-customer-
facing-process/7

4. Digital Workplace Model und Communitys
Martina Göhring
16.10.2014 | Hanau
Seite 4
http://de.slideshare.net/NetJMC/digital-workplace-in-
the-connected-organization-enterprise-
20?ref=http://enterprise20blog.com/2014/02/13/jane
-mcconnell-digital-workplace-driven-idea-support-customer-
facing-process/7
Arbeits-organisation

5. Martina Göhring
16.10.2014 | Hanau
Seite 5
Das vernetzte Unternehmen
“Podular design is a concept that
focuses on modularizing work: making
units more independent, adaptive,
linkable, and swappable” (Steve
Boyd):
• Selbstorganisation und dezentrale
Teams
• Immer weniger Routine, „Exception
Handling“ wird die Regel
• Dynamische Projektstrukturen,
wechselnde Rollen und Mitglieder
• Mitarbeiter agieren wie Freelancer
• Transparenz, Vernetzung und
Kollaboration
• Veränderte Rolle von Lernen und
Arbeiten
Quelle: http://dachisgroup.com/2011/11/a-business-within-the-business/

6. Martina Göhring
16.10.2014 | Hanau
Seite 6
Organisationsmodelle
Prozessorganisation Pods
Hierarchie Projekt-organisation
Innovation
Performance

7. Internal Community Management @ Bosch
Das „Schieberegler Modell“
Quelle: Bosch, EFQM Good Practice Competition 2013 https://sites.google.com/site/efqmgpc2013/home/the-applicants/robert-bosch
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.

8. Internal Community Management @ Bosch
Work 2.0: Using Communities
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
8

9. Digital Workplace Model und Communitys
Martina Göhring
16.10.2014 | Hanau
Seite 9
http://de.slideshare.net/NetJMC/digital-workplace-in-
the-connected-organization-enterprise-
20?ref=http://enterprise20blog.com/2014/02/13/jane
-mcconnell-digital-workplace-driven-idea-support-customer-
facing-process/7
Prozesse

10. Prozesse verändern! Prozesse neu definieren!
Die richtigen Dinge tun! Die Dinge anders tun!
schlanker
Martina Göhring
16.10.2014 | Hanau
Seite 10
Prozesstransparenz
Kommunikation
Teambildung
Austausch
Problemlösung
Koordination
Angebot & Services
Zusammenarbeit
Managementprozesse
Entwicklung
Entscheidungsprozesse
http://www.centrestage.de/2014/02/10/community-management-
qualifiziert-zertifiziert-los-gehts/

11. Internal Community Management @ Bosch
Social Business Processes…
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
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12. Internal Community Management @ Bosch
Organize a meeting
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
12

13. Customer Localization Request (CLR)
Success Story
1st process running on
Bosch Connect
with
9 different stakeholders
24 included participants
0 E-Mails
Motivation to use Bosch Connect: Speed, Awareness & Transparency
Diesel Systems
Process
optimisation of DS
manufacturing
coordination
4 weeks
6 days
Main benefits:
Speeded up answer to the
customer – key note speed
and reliability
Transparency within the
process with sustainable
knowledge storage
Process description and
operative process available in
one community
Internal | DS/MFC-Pe | 08.2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
13

14. Digital Workplace Model und Communitys
Martina Göhring
16.10.2014 | Hanau
Seite 14
http://de.slideshare.net/NetJMC/digital-workplace-in-
the-connected-organization-enterprise-
20?ref=http://enterprise20blog.com/2014/02/13/jane
-mcconnell-digital-workplace-driven-idea-support-customer-
facing-process/7
HR

15. Akteure bei der Einführung von Social Business
Martina Göhring
16.10.2014 | Hanau
Seite 15
http://www.centrestage.de/2013/07/26/wer-ist-in-den-unternehmen-fuer-enterprise-2-
0-und-social-business-verantwortlich/

16. Internal Community Management @ Bosch
Internal Community Management
Advanced Community Manager (Black Belt*)
• Acts as a start-up in the company (Entrepreneur)
• Idea generator for new communities, new applications, functional and cross-sectoral
communities
• Independently responsible for set-up, maintenance, and development of
strategically important and complex communities (analog to A B Projects)
Senior Community Manager (Green Belt*)
• Management of communities
• Focus on set-up, maintenance, and development of a community for a specific
purpose
• Has the necessary technical , soft, and consultant skills for implementation of
business processes in communities
Junior Community Manager (Yellow Belt *)
• Moderates a community and supports a green belt community manager
• Focus on technical skills as well as on creation of content
• Is in regular contact with the community members and supports them with their work in
the community
* designations for Community Managers are working titles
Job description Community
Manager
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
16

17. Digital Workplace Model und Communitys
Martina Göhring
16.10.2014 | Hanau
Seite 17
Kompetenz
http://de.slideshare.net/NetJMC/digital-workplace-in-
the-connected-organization-enterprise-
20?ref=http://enterprise20blog.com/2014/02/13/jane
-mcconnell-digital-workplace-driven-idea-support-customer-
facing-process/7

18. Berufsbild für Community Manager
Martina Göhring
16.10.2014 | Hanau
Seite 18
http://www.bvcm.org/2014/03/corporate-community-management-bvcm-
und-bosch-stellen-entwurf-des-neuen-berufsbilds-vor/

19. Internal Community Management @ Bosch
Competences of a Community Manager
Expertise regarding methods / processes / tools / products
Profound knowledge of own organization, hierarchy and internal processes
Community Manager training (C/BTC) - Specialist
Advanced tool experience and knowledge in adoption of Social Business processes
Profound understanding of objectives, benefits, content, and usage of E2.0 tools, functions,
and mechanisms
Recognizes and transfers beneficial applications
Leadership skills and social competence
Initiative and strong commitment regarding social media and Enterprise 2.0
Practice role model function with respect to the Social Business principles
Team player and proactive member in social networks on Bosch Connect
Conflict resolution skills
Social competency and virtual moderation knowledge
Leadership 2.0 skills
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
19

20. Internal Community Management @ Bosch
The Community Lifecycle on Bosch Connect
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
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21. Kompetenzen für den Community Lifecycle
Martina Göhring
16.10.2014 | Hanau
Seite 21
Fachlich-Methodisch
Kommunikativ-Sozial
http://www.centrestage.de/community-management-professional
Diplomatisch-Psychologisch

22. Digital Workplace Model und Communitys
Martina Göhring
16.10.2014 | Hanau
Seite 22
http://de.slideshare.net/NetJMC/digital-workplace-in-
the-connected-organization-enterprise-
20?ref=http://enterprise20blog.com/2014/02/13/jane
-mcconnell-digital-workplace-driven-idea-support-customer-
facing-process/7
Führung

23. Martina Göhring
16.10.2014 | Hanau
Seite 23

24. Internal Community Management @ Bosch
Value Add of Community Managers
Community Managers develop, set-up, and
maintain healthy, self-sustaining, and social
communities which create value added.
Community Managers monitor the
success of communities and
communicate it.
Community Managers are responsible
for network management and are the
interface to other communities as well
as to the different customers.
Community Managers act as E2.0 role
model and guide Bosch on its way to
become a highly connected company.
Community Managers are multipliers
for others to learn and become
successful in doing social business.
Community Managers take care of
enabling and training of community
members to work efficiently with
Bosch Connect in daily business.
Community Managers are responsible for the success of their communities.
G40/PJ-E2.0 | 07.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
24

25. Internal Community Management @ Bosch
Social Business Principles
G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
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26. Digital Workplace Model: What CM can do!
Mit Führungs-/Skip-
Level Kompetenz
Martina Göhring
16.10.2014 | Hanau
Seite 26
managen
Social Business
Prozesse gestal-ten
und umset-zen
Communitys,
Netzwerke, virtuelle
Teams effizient
gestalten und führen
Handwerkszeug:
Sharing, Engaging,
Reacting, Communi-cating,
WoL …
Role Model CM
…driving
Business by
CoCreating,
Collaborating…
…Vernetzen von
Experten, losem
Wissen, Inhalten
und Communitys.

27. Martina Göhring
16.10.2014 | Hanau
Seite 27
Kontaktdaten
Dr. Martina Göhring
Mobil: +49 (0) 160 15 555 13
Skype: martinagoehring
Martina.Goehring@centrestage.de
centrestage GmbH
Bergstraße 81
73733 Esslingen
Tel: +49 (0) 711 3105 9704
Fax: +49 (0) 711 3105 9705
www.centrestage.de
Katharina Perschke, G40/PJ-E2.0
Robert Bosch GmbH, Stuttgart
Lead Internal Community
Management
Twitter: Katha_Pe (https://twitter.com/Katha_Pe)
Google+: https://plus.google.com/u/0/+KatharinaPerschke
Facebook: https://www.facebook.com/katharina.perschke
Linked-In: https://www.de.linkedin.com/pub/katharina-perschke/52/765/6a4
E-Mail: Katharina.perschke@de.bosch.com