So, you want to build a Bluetooth Low Energy device?
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What does it take to build a BLE device? What are the trends emerging in this Internet of Things era? This short presentation summarizes key aspects with respect to your market and product development considerations. Shared with OneKind.Asia during a lunch time get-together. OneKind.Asia is an autonomous brand innovation company and a wholly-owned subsidiary of Ogilvy.
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So, you want to build a Bluetooth Low Energy device?
- 1. BLE Bluetooth Low Energy, a.k.a. Bluetooth 4.0 (and other wireless technology applications)
- 3. ME • Pre-uni, university days to 2005: Sports-crazed/full- time kayaker - whitewater, canoepolo, sea trainer • < 2007: Scientific freezer engineer/product team lead • 2007 - present: Software/tech consultant @ Odeon & GrowthHackers.sg • Jan 2014 - present: CTO/co-founder @
- 5. Health & Fitness: General Health
- 6. CONSUMER Health & Fitness: General Health
- 7. Health & Fitness: Multi-sports
- 9. Home Automation: Fire Alarm
- 10. WHY? • Nobody likes wires • “Smart” devices with sensors • Passing on data to a “Smarter” device • “What you cannot measure, you cannot improve” • Data-driven Prediction Algorithms: Machine Learning
- 11. HOW? • Low cost chips, printed circuit boards • Wifi and/or bluetooth capabilities • Battery (lithium) powered or low voltage e.g. 5 volt D.C. • Re-designed bluetooth stack for low power: BLE • Special stack for low power wifi: Zigbee
- 12. COMPARISON
- 13. IMPLICATIONS • Low cost chips, printed circuit boards • Wifi and/or bluetooth capabilities • Battery (lithium) powered or low voltage e.g. 5 volt D.C. • Re-designed bluetooth stack for low power: BLE • Special stack for low power wifi: Zigbee
- 14. ALGOACCESS We build products that serve: • Optician, Optometrists and Ophthalmologists • Eye-care Consumers
- 17. CHALLENGES • Machines: lensmeter, fundus, autorefractor, keratometer • Fragmented marketplace with many machine brands • Optometry is an old field with standards • BUT optometry data format has no existing standards • Established BLE profiles like Heart Rate Monitor profile, Battery profile, Proximity profile
- 19. CHALLENGES • Changing human behavior is non-trivial • What’s in it for the Optometry professionals? • What’s in it for the consumers?
- 20. TECH LIMITATIONS • Fundus images require wifi • iOS BLE has a 1.5 kbps throughput limitations
- 21. OPPORTUNITIES http://www.stjobs.sg/career-resources/hr- updates/growing-spore-medtech-industry-eyes- region/a/140158 From next year, a trip to your optician could end up saving your eyesight. That is, if local start-up Algo Access has anything to say about it. In December last year, the firm bought
- 22. OPPORTUNITIES • Computer vision algorithms and machine learning on fundus images • Disease prediction: Diabetic retinopathy, AMD (age- related macular degeneration), Glaucoma, Non- invasive coronary artery disease detection
- 23. OPPORTUNITIES • Empowering the consumers to manage their health • Vision test consumer apps on iOS etc