We work with a number blue chip clients, O2 is just one of them. We've therefore uploaded a Case Study of our work with O2 so you can gain a better understanding of our work.

1. O2 Case Study
Telecom
So-Mo-Lo is part
of 2ergo Group Plc
2nd Floor, Digital World Centre,
1 Lowry Plaza, The Quays, Salford,
Greater Manchester, M50 3UB
+44 (0)161 874 4222
somolo@2ergo.com
somolo.co.uk
The Challenge
With 18.4 million customers in the UK, O2 is the leading provider of mobile phone communications and
broadband provision. The company required a sophisticated mobile CRM messaging service that would
immediately, reliably and cost-effectively enable their customer relationship management teams to efficiently
engage with their customers.
They wanted the service to be fully integrated - combining text and multimedia messaging alongside email
in order to increase their flexibility and diversity as well as consolidating their suppliers. O2 also demanded a
service which could deliver comprehensive reporting methods in order to track their return on investment as well
as better understanding their customer behaviour.
The Solution
The solution was the So-Mo-Lo Platform, the highly interactive, cost effective, web-based mobile marketing
messaging service that allows organisations to create and send personalised messages via text, and multimedia
messaging, alongside email, from just one source, to audiences ranging from hundreds to millions.
So-Mo-Lo delivers an efficient tool which helps O2 to intelligently gain a greater insight into their customer
demands whilst building upon existing relationships through interactive marketing messaging campaigns.
The service currently allows O2 to integrate both text, multimedia messaging and email into their customer
communications.
The Results
O2 effectively engage with their 21 million customers through text, multimedia messaging and email campaigns
through the use of one application and one supplier.
They achieve as high as a 30 percent response rate to campaign activity. O2 sent over 12 million multimedia
messages to their customer base within the first eight months, previous to this, no multimedia messages were
sent to their customers. O2 are able to intelligently gain a greater insight into their customer demands through
real time sophisticated reporting.
“So-Mo-Lo allows us interact with all of our customers on a truly one-on-one basis.At a practical
level, it gives us the capability to streamline the many processes involved in delivering multimedia and
interactive campaigns to just a single application.”
Head of Customer Relationship Management at O2