A short overview presentation on using facebook for Business and it's capabilities with fan pages, types of advertising, and available analytics, This presentation was put together for the MPWCC

1. MARKETING WITH
FACEBOOK
MARCH 10, 2011
MPWCC LECTURE SERIES

2. MAC VILLAGE PRODUCTIONS
VIDEO PRODUCTION
SOCIAL MEDIA STRATEGY & CONSULTING
WEBSITE DESIGN
CONTENT MANAGEMENT SYSTEM BASED - JOOMLA
WORDPRESS
COMMERCIAL PHOTOGRAPHY
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

3. SOCIAL CONSUMPTION
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

4. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

5. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

6. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

7. SETTING UP A FAN PAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

8. SETTING UP A FAN PAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

9. SETTING UP A FAN PAGE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

10. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER, FILE
SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL SIGNUPS,
ETC
IFRAME PAGE
BIG NEWS!!!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

11. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER, FILE
SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL SIGNUPS,
ETC
IFRAME PAGE
BIG NEWS!!!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

12. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER, FILE
SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL SIGNUPS,
ETC
IFRAME PAGE
BIG NEWS!!!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

13. CREATING ENGAGING FAN PAGES
CREATE A CUSTOM LANDING TAB
REMOVE UNUSED TABS
CREATE ADDITIONAL CUSTOM TABS
INVOLVER
YOUTUBE, TWITTER, FLICKER, FILE
SHARING, PDFS, SLIDES
TWITTER
POLLS, COUPONS, EMAIL SIGNUPS,
ETC
IFRAME PAGE
BIG NEWS!!!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

14. FACEBOOK ADVERTISING
TWO WAYS TO ADVERTISE
PAID ADVERTISEMENTS
FACEBOOK DEALS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

15. FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD
SPECIFY TARGETING
RUN TIMES AND $$$
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

16. FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD
SPECIFY TARGETING
RUN TIMES AND $$$
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

17. FACEBOOK ADVERTISING - PAID
DESIGN YOUR AD
SPECIFY TARGETING
RUN TIMES AND $$$
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

18. FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING
DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS
DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS
4 TYPES OF DEALS
INDIVIDUAL DEAL
FRIEND DEAL
LOYALTY DEAL
CHARITY DEAL
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

19. FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING
DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS
DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS
4 TYPES OF DEALS
INDIVIDUAL DEAL
FRIEND DEAL
LOYALTY DEAL
CHARITY DEAL
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

20. FACEBOOK ADVERTISING - DEALS
LOCATION BASED ADVERTISING
DESIGNED TO ATTRACT CONSUMERS TO
YOUR PLACE OF BUSINESS
DESIGNED EXCLUSIVELY FOR MOBILE
FACEBOOK USERS
4 TYPES OF DEALS
INDIVIDUAL DEAL
FRIEND DEAL
LOYALTY DEAL
CHARITY DEAL
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

21. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

22. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

23. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

24. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

25. FACEBOOK ANALYTICS - INSIGHTS
PAGE OVERVIEW
USERS
INTERACTIONS
REAL TIME “LIKE”
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

26. STAY IN TOUCH...
SKEETER HARRIS
MAC VILLAGE PRODUCTIONS
PRESIDENT
PHONE 585.520.2232
WEB: WWW.MACVILLAGEPRO.COM
SKYPE: SKEETHARRIS
EMAIL: WKHARRIS@MACVILLAGEPRO.COM
LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS
FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS
YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS
TWITTER: @SKEETERHARRIS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS