SNS Business through the lens of Psy’s <gangnam>Chance Koh
This document discusses the viral success of Psy's "Gangnam Style" music video on YouTube and social media in 2012. It notes that the video reached over 200 million views on YouTube by September 2012. It attributes Psy's success to factors like the catchy content of the song, social media marketing and infrastructure strengthened by K-pop, bars called "BarCraft" that helped spread the song, and eventual coverage by mainstream media like CNN, MTV, and NBC which helped confirm its popularity beyond social media. The document advocates constructing a sustainable system combining content, social media, cultural cooperation, and mass media support.
MJX Group New RC drone & Stable hover flight Scott Li
MJX is a one big and famous rc toy factory in toy marketing. Please review these information that it would help you to learn new technology :
1, Altitude mode with stable hover, You do not need to control throttel to hover in the sky
2, Automatic smart flight time, This is our new function, you just drawing a route line, then the drone can auto flying without control
3, WIFI camera with FPV function, to capture HD picture and video
Any of question, please contact me
Sincerely,
By Scott
Lights, camera, prom! It's the only night all freshman in school
and colleges wait for. From finding the perfect dress or tux about
who's going with whom, everybody wants to have special
attention and more enjoyment for this big night.
SNS Business through the lens of Psy’s <gangnam>Chance Koh
This document discusses the viral success of Psy's "Gangnam Style" music video on YouTube and social media in 2012. It notes that the video reached over 200 million views on YouTube by September 2012. It attributes Psy's success to factors like the catchy content of the song, social media marketing and infrastructure strengthened by K-pop, bars called "BarCraft" that helped spread the song, and eventual coverage by mainstream media like CNN, MTV, and NBC which helped confirm its popularity beyond social media. The document advocates constructing a sustainable system combining content, social media, cultural cooperation, and mass media support.
MJX Group New RC drone & Stable hover flight Scott Li
MJX is a one big and famous rc toy factory in toy marketing. Please review these information that it would help you to learn new technology :
1, Altitude mode with stable hover, You do not need to control throttel to hover in the sky
2, Automatic smart flight time, This is our new function, you just drawing a route line, then the drone can auto flying without control
3, WIFI camera with FPV function, to capture HD picture and video
Any of question, please contact me
Sincerely,
By Scott
Lights, camera, prom! It's the only night all freshman in school
and colleges wait for. From finding the perfect dress or tux about
who's going with whom, everybody wants to have special
attention and more enjoyment for this big night.
KBS launched a new digital media division called Yettie Studio in July 2015 to capitalize on the growth of YouTube stars and internet content creators. Yettie Studio aims to train and support new online content creators through its Future-star school 'Yettie TV' program, combining the brand power and resources of a legacy media company like KBS with the freshness and communication skills needed to succeed in the internet content world. One of the goals is to help Korean creators find broader global audiences as internet and one-person broadcast content continues to spread worldwide.
This document provides information about a yoga assignment submitted by Lovely Kumari, a student in B.P.Ed 2nd semester at Amity University in Noida. It includes Lovely's name, class details, roll number, subject of yoga education, and date and instructor submitted to. The document then provides matrices and descriptions of various yoga asanas (poses) categorized by standing, sitting, lying, forward bending, backward bending, and sideward bending poses. It describes poses like Tadasana, Utkatasana, Trikonasana, Pashimottanasana, Eka Pada Rajakapotasana, and Halasana among others.
Precision (Indoor) Real Time Location SystemsPeter Batty
This document summarizes an indoor real-time location system (RTLS) using ultrawideband (UWB) technology. It can track tags with 15cm accuracy. The system uses sensors to detect time-of-arrival of UWB signals from tags to determine precise 3D locations. Example applications discussed include tracking assets in manufacturing plants and ports with accuracy better than WiFi and RFID. The system has also been used to track soldiers in military training exercises, track vehicles and tools at BMW, and monitor dairy cows on farms.
A marketing executive with over 20 years of experience, Eric Lent formerly held a leadership position with The Hershey Company and Hershey International. Eric Lent now serves as vice president of InterContinental Hotel Group's Holiday Inn and Crowne PlazaHotels and Resorts, Americas and serves as an advocate for Compassion International, a Christian charity for children living in poverty. In April 2016, Compassion International ranked in the top one percent with Charity Navigator, a charity-evaluating company.
2017 인플루언서 마케팅 트렌드
1. 인플루언서 마케팅, 마케팅 차원에서 거대한 기회가 될 것
2. 마이크로 인플루언서, 셀러브리티 보다 더 큰 영향력을 갖게 될 것
3. 브랜드와 어울리는 인플루언서를 찾는 것은 여전히 화두가 될 것
4. 진정성 있는 컨텐츠가 인플루언서 마케팅의 중요 지표가 될 것
5. 위치정보 기반한 인플루언서 발견 및 상권/매장 연계분석 등이 중요해질 것
6. 인플루언서 성과측정은 소셜 API 인증 및 트래킹 기반의 내재화 분석이 중요해 질 것
7. 진화의 방향성이 다소 다르게 보이는… 미국과 중국의 인플루언서 마케팅
8. 진화하는 한국의 인플루언서 마케팅 : 브랜디드 컨텐츠, 그리고 커머스
9. 한류와 연계되어 중화권 및 해외 진출을 위한 인플루언서 마케팅은 확대 될 것
10. 인플루언서 마케팅 플랫폼의 춘추전국시대
This document discusses the viral success of Psy's "Gangnam Style" music video on YouTube and social media in 2012. It achieved over 200 million views on YouTube by September 2012, which attracted the attention of celebrities who helped spread it further. The document attributes the song's success to factors like the catchy content, social media as a platform for early viral marketing, the existing social media infrastructure strengthened by K-pop, and support from mass media like CNN that helped confirm its popularity to wider audiences. It stresses the importance of cooperation across different fields and cultures, and having a sustainable system combining content, social media, infrastructure, and mass media support.
The document discusses South Korea's analog switch off (ASO) which was originally planned for 2010 but was delayed until December 31, 2012. It notes some benefits of the digital TV transition including high definition resolutions up to 1080i, multi-channel capabilities, and interactive content. It then discusses how smart TVs can enhance the TV viewing experience and enable a "lean-forward" interaction model compared to traditional "lean-back" TV. Smart TVs will access content through apps rather than full web browsing and good user experience (UX) design will be key to realizing the full potential of smart TVs beyond just television viewing.
KBS launched a new digital media division called Yettie Studio in July 2015 to capitalize on the growth of YouTube stars and internet content creators. Yettie Studio aims to train and support new online content creators through its Future-star school 'Yettie TV' program, combining the brand power and resources of a legacy media company like KBS with the freshness and communication skills needed to succeed in the internet content world. One of the goals is to help Korean creators find broader global audiences as internet and one-person broadcast content continues to spread worldwide.
This document provides information about a yoga assignment submitted by Lovely Kumari, a student in B.P.Ed 2nd semester at Amity University in Noida. It includes Lovely's name, class details, roll number, subject of yoga education, and date and instructor submitted to. The document then provides matrices and descriptions of various yoga asanas (poses) categorized by standing, sitting, lying, forward bending, backward bending, and sideward bending poses. It describes poses like Tadasana, Utkatasana, Trikonasana, Pashimottanasana, Eka Pada Rajakapotasana, and Halasana among others.
Precision (Indoor) Real Time Location SystemsPeter Batty
This document summarizes an indoor real-time location system (RTLS) using ultrawideband (UWB) technology. It can track tags with 15cm accuracy. The system uses sensors to detect time-of-arrival of UWB signals from tags to determine precise 3D locations. Example applications discussed include tracking assets in manufacturing plants and ports with accuracy better than WiFi and RFID. The system has also been used to track soldiers in military training exercises, track vehicles and tools at BMW, and monitor dairy cows on farms.
A marketing executive with over 20 years of experience, Eric Lent formerly held a leadership position with The Hershey Company and Hershey International. Eric Lent now serves as vice president of InterContinental Hotel Group's Holiday Inn and Crowne PlazaHotels and Resorts, Americas and serves as an advocate for Compassion International, a Christian charity for children living in poverty. In April 2016, Compassion International ranked in the top one percent with Charity Navigator, a charity-evaluating company.
2017 인플루언서 마케팅 트렌드
1. 인플루언서 마케팅, 마케팅 차원에서 거대한 기회가 될 것
2. 마이크로 인플루언서, 셀러브리티 보다 더 큰 영향력을 갖게 될 것
3. 브랜드와 어울리는 인플루언서를 찾는 것은 여전히 화두가 될 것
4. 진정성 있는 컨텐츠가 인플루언서 마케팅의 중요 지표가 될 것
5. 위치정보 기반한 인플루언서 발견 및 상권/매장 연계분석 등이 중요해질 것
6. 인플루언서 성과측정은 소셜 API 인증 및 트래킹 기반의 내재화 분석이 중요해 질 것
7. 진화의 방향성이 다소 다르게 보이는… 미국과 중국의 인플루언서 마케팅
8. 진화하는 한국의 인플루언서 마케팅 : 브랜디드 컨텐츠, 그리고 커머스
9. 한류와 연계되어 중화권 및 해외 진출을 위한 인플루언서 마케팅은 확대 될 것
10. 인플루언서 마케팅 플랫폼의 춘추전국시대
This document discusses the viral success of Psy's "Gangnam Style" music video on YouTube and social media in 2012. It achieved over 200 million views on YouTube by September 2012, which attracted the attention of celebrities who helped spread it further. The document attributes the song's success to factors like the catchy content, social media as a platform for early viral marketing, the existing social media infrastructure strengthened by K-pop, and support from mass media like CNN that helped confirm its popularity to wider audiences. It stresses the importance of cooperation across different fields and cultures, and having a sustainable system combining content, social media, infrastructure, and mass media support.
The document discusses South Korea's analog switch off (ASO) which was originally planned for 2010 but was delayed until December 31, 2012. It notes some benefits of the digital TV transition including high definition resolutions up to 1080i, multi-channel capabilities, and interactive content. It then discusses how smart TVs can enhance the TV viewing experience and enable a "lean-forward" interaction model compared to traditional "lean-back" TV. Smart TVs will access content through apps rather than full web browsing and good user experience (UX) design will be key to realizing the full potential of smart TVs beyond just television viewing.
3. 드론대회의 한계-1
대회 영상 중계의 문제점
빠르고 작은 드론을
영상에 담기에 구도나
카메라의 위치 선정등
중계노하우 부족 !!
https://youtu.be/-Ksukh16b7Y
4. 드론대회의 한계-2
대회 영상 중계의 문제점
드론레이싱 실시간 중계의 핵심인 1인칭 시점의 영상의 문제점
- 저화질 아날로그 영상
- 주파수간 영상 간섭 ( 영상노이즈, 비행할 수 있는 드론의 개수 제한)
< 실시간 FPV영상 (1인칭 시점)>< 보편적인 아날로그 FPV 고글>
5. 드론대회의 한계- 3
제한적인 장소와 단순한 경기 룰
경기 및 기록 중심의 대회 설계
- 관중 및 시청자를 고려한 스포츠 콘텐츠 사업으로 확장 필요
6. KBS 사업 목표
드론대회 위한 전문 중계 노하우 축적
1. 드론의 크기와 속도를 감안한 최적의 카메라 셋팅과 구도로 관중과 시청자에게
다이내믹한 경기영상 전달
2. KBS 스포츠 중계 노하우를 활용한 새로운 중계 방식 연구
3. MCN 콘텐츠로서 드론레이싱
7. KBS 사업 목표
드론중계의 핵심요소인 고화질 1인칭 시점 제공 및 디지털 전환
1. 현재 보편적으로 사용되고 있는 저화질 아날로그 1인칭 영상을 고화질 디지털방식으로 전환한
방식으로 시청자에 좀더 안정적이고 다이나믹한 영상 전달로 재미요소 극대화
2. 주파수 간섭으로 인한 출전 드론의 개채수 (최대 4대)를 디지털 방식으로 전환하여 많은 드론이
동시에 참여하여 다양한 경기방식 연출 도모
8. KBS 사업 목표
MCN 드론 콘텐츠 생산을 통한 문화 보급 확대
1. 드론 대회를 MCN과 접목하여 기록 중심의 대회를 벗어나 대중에게 쉽게 다가가고 소비 될수
디지털 콘텐츠 영역으로 확대
2. 철저한 사전 준비와 막대한 예산이 필요한 드론대회의 단점을 극복한 라이트한 콘텐츠 생성
9. KBS 사업 목표
신기술 접목으로 흥미와 재미를 더할 수 있는 다양한 정보제공
기존의 단순한 영상 전달에 머무르지 않고 속도 ,기록, 위치등 시청자 및 관
중이 레이싱에 집중하고 흥미를 느낄 수 있는 인포그래픽 제공
10. KBS 사업 목표
KBS만의 기획과 연출로 대회를 하나의 축제로 발전
1. 기존 운동장 과 잔디밭에 국한된 경기장을 벗어나 새로운 장소와 구조물에서 익
스트림한 경기를 연출
2. 대회에 다양한 문화 행사를 접목하여 관중과의 소통과 재미를 극대화
3. 드론대회를 큰 문화사업으로 발전시키기위한 다양한 기획적 요소 가미
11. 사업 계획
관련 회사들과의 지속적인 협력
서울시
- 장소 제공(한강 드론공원)
항공모형협회
- 유관기관 협조 및 경기 개발 지원
레이싱드론코리아
- 레이싱 선수 지원 및 개발 참여
소셜라이브 협동조합
- 방송중계 지원
HI-CC
- 콘텐츠 기획 및 제작 참여
KT
- 신 기술 및 선수지원
12. 사업 계획
광나루 드론 공원에서 협력사들과 지속적인 연구 개발!!
1. 드론선수들과 호흡하며 현 경기방식의 문제점 파악 및 개선사항들을 연구
2. 2주에 한번씩 소규모 대회를 개최하여 콘텐츠를 생산하고 콘텐츠의 질을 지속적
으로 업그레이드
3. 접목 가능한 신규 기술들의 지속적인 테스트
13. 사업 계획
2주에 한번씨 드론대회를 개최하고 온라인으로 생중계 !!
1. 방송 노하우 축적을 위한 지속적인 대회 개최 및 방송
2. 다양한 형식의 드론 콘텐츠 생산
3. 매 대회 마다 새로운 룰과 경기방식 접목
14. 사업 계획
2016년 하반기 계획 되어 있는 드론대회 하나를 주도적으로 중계
2017년, KBS가 주최하는 공식 리그대회 개최 목표