Brand Recognition and How It Should Change
Dean Company Current Marketing Strategy Vs.
New Strategy
Outbound Marketing
 Beacon Leader Bee
 Yellow pages
 Website
I...
New Strategy- HubSpot • HubSpot is a marketing
tool that will allow the
Dean Company to have
complete control of not
only ...
Company Background
 Been in Business 60+ years
 Last 20 years have been challenging
 Outbound Marketing
 Majority of b...
Chart of Percentage
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Seminole, Largo, Belleair,
Clearwater, Dunedin
Tarpon Spri...
Current Situation
 The implementation of Hub Spot is Key
to company survival
 Uses Inbound Marketing techniques
“Earn o...
Success Factors
 Connecting the sales and marketing
team- Joint Entity
 Stake Holders-Bruce Allan, Kenneth
Allan- 100% C...
Two Alternatives
Leave the current system how
it is
Add-on door-to-door
estimates and flyer handouts
Strategic Solution
Our only Strategic
Option is to implement
HubSpot as a central
command station in
controlling all of o...
Risks Vs. Benefits
 The price of the
investment could not
yield a proper return
 Not correctly
implementing and
learning...
Final Recommendation
 Implement HubSpot
 Dean Company needs to be
recognized as a superior
company all over Pinellas Cou...
References
 Androsko, J. (2011, November 18). Why We Use HubSpot
Inbound Marketing Software to Drive Sales. Retrieved fro...
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  1. 1. Brand Recognition and How It Should Change
  2. 2. Dean Company Current Marketing Strategy Vs. New Strategy Outbound Marketing  Beacon Leader Bee  Yellow pages  Website Inbound Marketing  Blogs  Videos  E-newsletters  Search Engine Optimization  Social Media Marketing
  3. 3. New Strategy- HubSpot • HubSpot is a marketing tool that will allow the Dean Company to have complete control of not only our website but all of our marketing strategies. • HubSpot is a fully integrated website command station, allowing you to make edits to your site, review detailed analytics, create content, blog, expand social media reach, measure SEO page rankings and keywords, and most importantly track and convert sales leads
  4. 4. Company Background  Been in Business 60+ years  Last 20 years have been challenging  Outbound Marketing  Majority of business in Middle Pinellas County- Seminole, Largo, Belleair, Clearwater, and Dunedin  Need more Business in Northern and Southern Pinellas- St. Petersburg, Pinellas Park, and Tarpon Springs
  5. 5. Chart of Percentage 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Seminole, Largo, Belleair, Clearwater, Dunedin Tarpon Springs, St. Petersburg, Pinellas Park Business Percentage in Pinellas County Business Percentage in Pinellas County
  6. 6. Current Situation  The implementation of Hub Spot is Key to company survival  Uses Inbound Marketing techniques “Earn our way in, get found, convert, and analyze practices”
  7. 7. Success Factors  Connecting the sales and marketing team- Joint Entity  Stake Holders-Bruce Allan, Kenneth Allan- 100% Committed
  8. 8. Two Alternatives Leave the current system how it is Add-on door-to-door estimates and flyer handouts
  9. 9. Strategic Solution Our only Strategic Option is to implement HubSpot as a central command station in controlling all of our Inbound Marketing
  10. 10. Risks Vs. Benefits  The price of the investment could not yield a proper return  Not correctly implementing and learning the system could deme it a failure from the start  Content Management System- allows you to create and edit content on your website; taking away the costly time-consuming process of paying a developer to make edits to your pages  SEO- helps plan a strategy to get found through search engines and referring links  Social Media Analytics- allows for execution, tracking, and participating in successful social media campaign’s  Prospect and Lead Tracking- Tells you where your interested visitors went on your website and how they interacted with your website
  11. 11. Final Recommendation  Implement HubSpot  Dean Company needs to be recognized as a superior company all over Pinellas County  With HubSpot this will be Achieved
  12. 12. References  Androsko, J. (2011, November 18). Why We Use HubSpot Inbound Marketing Software to Drive Sales. Retrieved from http://www.business2community.com/tech-gadgets/why-we-use- hubspot-inbound-marketing-software-to-drive-sales- 093350#!GUDcB  Inbound marketing. (2012). In Wikipedia, the free encyclopedia. Retrieved May 1, 2014, from http://en.wikipedia.org/wiki/Inbound_marketing  Pearson Education Business Communication. (n.d.). Retrieved April 29, 2014, from http://media.pearsoncmg.com/pls/products/coco/business_commu nication_ap/1256915068/presentations/bu_bc_10_02_03.html  Plan Comparison | HubSpot. (2013). Retrieved from http://www.hubspot.com/pricing-comparison  UnBounceRetrieved from http://unbounce.com/photos/hubspot- spokes11.png

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