Digital has presented enormous opportunities for advancing conversations about government at every level, but it also creates new & unique challenges. At SXSW 2017 we will address three ways digital communication impacted the 2016 Election.

1. How Digital Dominated The Election
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2. With every technological improvement
POLITICAL
DISCOURSEhas become both more
sophisticated & more accessible.
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And now, digital communication is used
in every aspect of the political arena.
At the last SXSW, we presented
DATA DEFEATS TRUMAN
investigating the role of email & voter
relationship management in the success
of the various primary candidates.
When we convene in March for
SXSW 2017, we will have a new
president and new representatives
all over the country.

4. Digital has presented enormous
opportunities for advancing
conversations about government
at every level, but it also creates
new & unique challenges.
At SXSW 2017 we will address
three ways digital communication
impacted the 2016 Election.
#SN PtheVOTE

5. #SN PtheVOTE
REACH
THREE WAYS DIGITAL COMMUNICATION
IMPACTED THE 2016 ELECTION
TONE BIAS

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REACH:
DIGITAL CHANNELS HAVE
EXPLODED THE REACH OF
POLITICAL CONVERSATIONS
How can we foster and grow community
around these topics?

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TONE:
NEGATIVITY GETS MORE
VIEWS/CLICKS/SHARES
THAN POSITIVITY
Is fear a better motivator than hope?
Should we allow it to be?

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BIAS:
PERSONAL COMMUNITY
CURATION FOSTERS
UNCONSCIOUS BIAS
How does diversity (or a lack of it) impact how informed
voters are and does that impact election results?

9. Kyle J. Britt
@kylejbritt
Michael Kinstlinger
@MKinstlinger
co-hosts of
Data Defeats Truman podcast
industry experts on
the use of data and digital
communication in elections
#SN PtheVOTE