This document discusses the rise of short-form, snackable videos and their impact on consumer behavior and digital marketing strategies. It notes that short attention spans and mobile device usage have increased demand for easily digestible video content. Popular social media platforms have also driven the widespread adoption of short videos. The document outlines how short-form videos engage users through visual storytelling and shareability. It provides an example of Nike's successful campaign on TikTok that encouraged user participation and promoted its brand. Brands are leveraging these videos to deliver messages creatively, engage customers, and connect with influencers.

1. Snackable, Short-Form
Videos
REVOLUTIONIZING CONSUMER BEHAVIOR AND DIGITAL MARKETING
STRATEGIES
Made by :- Rohit kumar

2. Short Form
Videos
 Short videos refer to compact, concise
video content that is usually short,
usually from a few seconds to a few
minutes. These videos are designed to
grab attention quickly and convey a
concise message or entertainment in a
concise form.
 Short videos have gained immense
popularity with the rise of social media
platforms like TikTok, Instagram Reels
and YouTube Shorts. They are
characterized by fast editing, attractive
images, and often music or sounds that
enhance the viewing experience.

3. The Rise of Snackable,
Short-Form Videos
 Snackable, short-form videos have gained popularity due to
several factors:
 Attention span: In today's fast-paced digital world,
consumers have shorter attention spans, making shorter
videos more appealing and easier to consume.
 Mobile dominance: With the rise of smartphones, people
spend a significant amount of time on their mobile devices,
creating a demand for content that can be easily consumed
on-the-go.
 Social media influence: Platforms like TikTok, Instagram
Reels, and Snapchat have become hubs for snackable
videos, driving their widespread adoption.
The Rise of Snackable,
Short-Form Videos

4. Impact on Consumer
Behavior of Short Form
Videos
 Bite-sized content: Snackable videos cater to
consumers' desire for quick and easily
digestible content, delivering information and
entertainment within a short timeframe.
 Visual appeal: Short-form videos leverage
visual storytelling, captivating viewers with
engaging visuals, catchy music, and creative
editing techniques.
 Discoverability and virality: Snackable videos
are highly shareable and can go viral,
contributing to a culture of discovery and social
sharing among consumers

5. Influence on Marketing Activities from Short Form Videos
Creativity and storytelling: Brands are leveraging snackable videos to deliver
impactful messages in a concise and visually appealing manner.
User-generated content: Companies encourage user participation through
challenges or viral trends, fostering brand engagement and advocacy.
Influencer marketing: Influencers are utilizing short-form videos to showcase
products and connect with their followers authentically.

6. Example Campaign - Nike's
#JustDoItChallenge
 Nike's #JustDoItChallenge is an
excellent example of a brand
leveraging snackable videos for a
successful campaign:
 Nike invited users to create and share
15-second videos showcasing their
athletic skills and creativity.
 The challenge gained immense
popularity on TikTok, attracting
millions of participants who created
and shared their videos.
 The campaign not only promoted
Nike's brand and products but also
generated a sense of community and
engagement among its target
audience.

7. Key Takeaways
Snackable, short-form videos cater to
consumers' short attention spans and
mobile viewing habits.
Brands can harness these videos to deliver
impactful messages, encourage user
participation, and connect with influencers.
Embracing this digital trend allows
companies to stay relevant and effectively
reach their target audience.

8. CItation
 Bretous, M. (2022, July 18). 6 Short-Form Video Trends Marketers Should Watch in 2022
[New Data]. hubspot.com. https://blog.hubspot.com/marketing/short-form-video-trends
 Montenegro, L. (2021, August 27). The Rise Of Short-Form Video: TikTok Is Changing
The Game. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2021/08/27/the-rise-
of-short-form-video-tiktok-is-changing-the-game/?sh=69d1f35b5083
 #justdoitchallenge | TikTok. (n.d.). TikTok. https://www.tiktok.com/tag/justdoitchallenge

9. Contact info :-
 Rohit Kumar
 Email: [rkumar161@myseneca.ca]
 LinkedIn: [https://www.linkedin.com/in/rohit-kumar-23b861262/]