This document discusses the value of social media for business networking and relationships. It notes that social media allows companies to map relationships globally, connect with a broader audience more efficiently, and discover information about their industry and competitors. The document advocates for businesses to use social media to share insights in order to build advocacy and have others help spread their message.

1. Social Media
#SMWCityb2b
Dawid Konotey-Ahulu
27 September 2012
#SMWCityb2b

2. Social Cartography
Create the best maps, win the best
prizes
– Columbus, De Gama, Magellan
A new kind of map
– Now we’re mapping relationships
A huge prize at stake
– Silk, Spices and Incense trades
#SMWCityb2b

3. Social Media: The New “Gentlemen’s Club”
RAC, Army & Navy, The Reform Club
– Enabled commercial links and business
introductions
– Found people who knew people who
had access where you did not
Social media delivers more
– Strong links to weak links
– Makes weak links, strong
– Hyper efficient
#SMWCityb2b

4. Mapping the Industry
Brad Fitzpatrick defines "social graph" as
"the global mapping of everybody and how they're related"
#SMWCityb2b

5. Old Rules, New Tools
Business is all about relationships
“Digital” accelerates connections
– Reach broader audiences
– More targeted
– Find – Like – Trust – Buy – Champion
#SMWCityb2b

6. Discover What You Don’t Know
Other people are
talking about:
– Your industry
– Your competition
– Your products
– You
#SMWCityb2b

7. Sharing Builds Advocacy
People who share, get
more in return
– Share your own and others’
insights - more people to
carry your message
– Tipping point – far bigger
audience without bigger
effort
– Turn “hunter gatherer” on
its head - people find you
#SMWCityb2b

8. Data - the New Oil
Then Now
#SMWCityb2b

9. An Idea Works For a Thousand Years
#SMWCityb2b

10. Then The Game Changes
#SMWCityb2b

11. The Age of Enlightenment
#SMWCityb2b

12. All about Relationships
#SMWCityb2b

13. Hands Heads Hearts
#SMWCityb2b

14. #SMWCityb2b

15. #SMWCityb2b

16. Solutions
• Pensions
– RPI/CPI
– DC Provision
– Govt role
– Infrastructure
#SMWCityb2b

17. Solutions
CPI / RPI Debate
#SMWCityb2b

18. Solutions
Pension Schemes
• Investing in
Infrastructure
#SMWCityb2b

19. Mallowstreet University
• Snaps
#SMWCityb2b

20. Mallowstreet University
£50bn of pension fund assets in the room
#SMWCityb2b

21. Mallowstreet University
#SMWCityb2b

22. Someone’s Watching You...
#SMWCityb2b